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Indian Decorations

Maybe

The top 5 brands take only 44% of clicks. But prices span $2.47–$15.78, mostly outside the sweet spot, so Indian Decorations is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£70K/yr307K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
44%top-5 click share · 18 brands · 28 sellers

Flapen Score

Indian Decorations against its category

The dotted line is the Home & Garden average. Past it, Indian Decorations is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian Decorations 307K times last year and spent an estimated £70K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
2.9%
Market size, estimated
£70Ka year
Peak month
October190.1× the quietest month
Top search term
diwali decorations182K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £2.47 to £15.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £7.96 that is £0 to £796 a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£2.47–£15.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£796
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #2,305 within Decorative Accessories. It carries 769 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
25.7%
Average rank
#2,305in Decorative Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
769per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Indian Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 flat

Sellers

28

Est. top-5 brand share

44%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 100%

Open market

49%

  • Estationeryhouse11%
  • Pound Veg9%
  • sesameless8%
  • ZERODECO8%
  • Czdtq8%
  • zig zag7%

Demand

Indian Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 190.1×

Search terms

Top Indian Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diwali decorations182K/yr
  • diwali decorations for house92K/yr
  • diwali decoration19K/yr
  • diwali decor9K/yr
  • diwali decorations for home5K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Decorations

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Battery Life”
1.2%of orders come back
“Batteries dont last long”
A buyer, on “Battery Life”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Indian Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data