indian decorations
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($2.47–$15.78) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good768.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 307K searches
Price range
Bad£2.47–£15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, indian decorations is a £70K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
indian decorations market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #2,305
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 53%
- Out of stock
- 25.7%
- Avg brand age
- 32 months
- Avg seller age
- 248 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
28
Top-5 brand share
44%
Top 20: 100%
Top-5 click share
44%
Top 20: 100%
Open market
49%
- Estationeryhouse11%
- Pound Veg9%
- sesameless8%
- ZERODECO8%
- Czdtq8%
- zig zag7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 190.1×
Top indian decorations search terms
- diwali decorations182K/yr
- diwali decorations for house92K/yr
- diwali decoration19K/yr
- diwali decor9K/yr
- diwali decorations for home5K/yr
Top indian decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Estationeryhouse Indian Handmade 48 Pom Pom Bells Garland 5 Pack Mixed Color Diwali Christmas Festival Eid Occasions (Mixed)
Estationeryhouse£15.414.7★4 rev
Pound Veg Pack of 5 Artificial Flowers Light Orange Marigold Flower Garlands 5 Feet Long for Parties Indian Weddings Decorations Home Decoration DIWALI Indian Festival (Red &Yellow)
Pound Veg£10.023.9★33 rev
47Pcs Diwali Decorations Items Happy Diwali Cutout Decoration Diwali Party Supplies India Deepavali Diya Decor For House Outdoor Indoor Wall Window
sesameless£6.524.0★5 rev
ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party
ZERODECO£10.414.4★956 rev
12Pcs Happy Diwali Decorations Diwali Banners Swirl Streamers Festival of Lights Deepavali Hanging Decor for Home Office Light Party Indian Festival Decorations
Czdtq£2.470.0★0 rev
Newest
by launch date
2Pcs Wooden Happy Diwali Decorations for House Diwali Table Centerpieces Decor Indian Theme Festival of Lights Party Decor Deepawali Wooden Sign for Traditional Indian Hindu Festival of Lights Part
Fogcosy£7.522 rev
Traditional Decorative Colorful Diya (Set of 6) Handcrafted Clay Lamps for Puja Festivals Diwali & Home Decoration (Pack of 1)
ONE STOP DEALERS£6.682 rev
12Pcs Happy Diwali Decorations Diwali Banners Swirl Streamers Festival of Lights Deepavali Hanging Decor for Home Office Light Party Indian Festival Decorations
Czdtq£2.470 rev
20 Pcs Diwali Decorations for House Diwali Rangoli Hanging Decoration Indian Home Pendant Ornaments Gifts Diyas Lantern Candles Patterns Festival Hangings Sign for Wall Door Office Pooja Decor Items
Pryon£3.433 rev
Dreaku 9.8 FT Diwali Lights with 20 LEDs - Colourful Diwali Decorations
Dreaku£7.3213 rev
Trending
90-day click momentum12Pcs Happy Diwali Decorations Diwali Banners Swirl Streamers Festival of Lights Deepavali Hanging Decor for Home Office Light Party Indian Festival Decorations
Czdtq£2.470.0★
Traditional Decorative Colorful Diya (Set of 6) Handcrafted Clay Lamps for Puja Festivals Diwali & Home Decoration (Pack of 1)
ONE STOP DEALERS£6.682.9★
zig zag Artificial Marigold Garland (5pcs Pack) - Ideal for Weddings Birthday Christmas Decorations and Diwali Celebrations Faux Garlands 5 Strings - 4.5-5 Ft Long (Yellow & Dark Orange)
zig zag£9.454.1★
2pcs Artificial Marigold Flower Garland Diwali Decorations for House Marigold Garland Decorations 5ft Artificial Marigold Flower Parties Weddings Home Decoration Diwali (Yellow & Orange)
CKCSHI£5.830.0★
47Pcs Diwali Decorations Items Happy Diwali Cutout Decoration Diwali Party Supplies India Deepavali Diya Decor For House Outdoor Indoor Wall Window
sesameless£6.524.0★
What buyers say about indian decorations
What buyers praise and complain about, mined from review topics.What buyers love
“The lights are bright enough to be noticeable”
“These lights are perfect quality”
“Great value for the money”
“nice colours”
“Easy to assemble”
“Nice decoration”
“Better than expected”
“easy to use”
“Phone charger”
“However battery power on batteries go very quick”
What buyers complain about
“Batteries dont last long”
“Batteries dont last long”
“the smell was so awful”
“Very delicate”
“even start smoking due to a bad connection if you are unlucky enough”
“got hot on first use”
“when checked wire connection had completely burnt”
“it was not assembled correctly”
“The brightness is underwhelming”
“Getting them out and set up without spending ten minutes unravelling them is a task in itself, and the copper wire does not hold its shape particularly well, so once they are up they can look a little untidy”
Top return reasons
Common questions
- Is indian decorations profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the indian decorations niche?
- 18 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in indian decorations?
- Top complaints mined from reviews: Battery Life, Durability, Smell. The return rate is 1.2%.
- When does demand for indian decorations peak?
- Demand peaks in Oct–Nov; the busiest month runs 190.1× the quietest.
- What does it cost to enter the indian decorations niche?
- Listings span £2.47–£15.78; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.