incense waterfall
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-36.6% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great495.49avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.41avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 226K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, incense waterfall is a £57K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
incense waterfall market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 21.7%
- Avg brand age
- 29 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
60
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
30%
Top 20: 66%
Open market
54%
- XUDREZ11%
- Zen Minded11%
- Anbar10%
- Rushant6%
- Puckator4%
- HERBTALE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top incense waterfall search terms
- incense cone holder56K/yr
- backflow incense burners48K/yr
- incense cone burner27K/yr
- incense cones holder15K/yr
- incense waterfall12K/yr
- backflow incense burner12K/yr
- incense backflow burner11K/yr
- cone incense burner9K/yr
- back flow incense cones burner8K/yr
- cone incense holder5K/yr
Top incense waterfall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
Zen Minded£6.684.6★596 rev
Anbar Backflow Incense Burner with 120 Cones 30 Sticks Tongs and Table Mat Natural Aromatherapy with Ceramic Smoke Waterfall Supports Meditation and Relaxation Home Decor (Blue)
Anbar£11.904.0★1,409 rev
Temple Incense Cone Burner - Jointed Wood
Puckator£6.004.3★2,121 rev
Ceramic Backflow Incense Burner - 80 Pcs Waterfall Backflow Incense Cones - for Yoga Relaxation Purification Meditation Gift
HERBTALE£6.634.2★974 rev
Holzsammlung Ceramic Incense Burner - Cone Stick Coil Incense Holder for Home Office Decoration
Holzsammlung£7.384.2★588 rev
Newest
by launch date
2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation
ZISHAN£6.172 rev
Incense Burner 3 Pack Brass Incense Cone Holders Mini Stick Holders for Meditation Yoga Creating Calm Atmosphere Compact Size 3x3cm
QminTouyzs£5.566 rev
RAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat
RAYNEAY£8.561 rev
2 Pcs Vintage Incense Cone Burner Lotus Carving Patterns Metal
Generic£5.5816 rev
Wooden Backflow Incense Burner with 24 Backflow Dhoop Cones Handmade Waterfall Smoke Burner Mixed Fragrance Cones Aromatherapy for Meditation Yoga & Home Décor
Rushant£10.8413 rev
Trending
90-day click momentumRAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat
RAYNEAY£8.565.0★
2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation
ZISHAN£6.175.0★
2 Pack Lotus Incense Cone Holder Set Incense Cone and Stick Burner Decorative Incenses Holder for Home Decor Meditation and Yoga
LEIHMMYAO£4.554.2★
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
Zen Minded£6.684.6★
ZONSUSE Mountain Waterfall Backflow Incense Burner Landscape Backflow Incense Holders Mountain Smoke Waterfall Incense Burner Funny Aromatherapy Relaxation Gifts Home Office Decoration (Hill B)
ZONSUSE£18.124.2★
What buyers say about incense waterfall
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“WORTH THE MONEY”
“It is a nice gift”
“The scents are beautiful”
“looks beautiful in the home”
“Works as advertised”
“Ideal size”
“Looks lovely and avoids the mess of ash all over”
“Practical”
“Certainly a solid item”
What buyers complain about
“Not the size you want”
“smell awful and burns quickly”
“Very bad quality”
“the size shown in the presentation picture is nowhere near the actual size”
“I broke the glass accidentally”
“We're still baffled how the smoke went down the barrels too”
“However my only issue is that the glass isn't very stable in the holders”
“Getting a bit discoloured at the top”
“Not worth the money”
“very heavy, and get so hot with the charcoal that it marks the surface underneath, and you cant lift the lid to add more incense”
Top return reasons
Common questions
- Is incense waterfall profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 53 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the incense waterfall niche?
- 39 brands and 60 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in incense waterfall?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.1%.
- When does demand for incense waterfall peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the incense waterfall niche?
- Listings span £3.27–£18.12; the average listing price is £9.41 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.