Incense Waterfall
Incense Waterfall shows beatable incumbent ratings (4.0★), but soft demand (-36.6% this quarter) keeps it on the watch list.
Flapen Score
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Is Incense Waterfall profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Incense Waterfall is a £57K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Incense Waterfall: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.6% over the last 90 days and 2.7% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 53 products
Top Incense Waterfall products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 596
- Age
- 14y ago
Anbar Backflow Incense Burner with 120 Cones 30 Sticks Tongs and Table Mat Natural Aromatherapy with Ceramic Smoke Waterfall Supports Meditation and Relaxation Home Decor (Blue)
- Price
- £11.90
- Rating
- 4.0/5
- Reviews
- 1,409
- Age
- 5y ago
Temple Incense Cone Burner - Jointed Wood
- Price
- £6.00
- Rating
- 4.3/5
- Reviews
- 2,121
- Age
- 15y ago
Ceramic Backflow Incense Burner - 80 Pcs Waterfall Backflow Incense Cones - for Yoga Relaxation Purification Meditation Gift
- Price
- £6.63
- Rating
- 4.2/5
- Reviews
- 974
- Age
- 2y ago
Holzsammlung Ceramic Incense Burner - Cone Stick Coil Incense Holder for Home Office Decoration
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 588
- Age
- 6y ago
Trending
90-day click momentum
RAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat
- Price
- £8.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation
- Price
- £6.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
2 Pack Lotus Incense Cone Holder Set Incense Cone and Stick Burner Decorative Incenses Holder for Home Decor Meditation and Yoga
- Price
- £4.55
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 10mo ago
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 596
- Age
- 14y ago
ZONSUSE Mountain Waterfall Backflow Incense Burner Landscape Backflow Incense Holders Mountain Smoke Waterfall Incense Burner Funny Aromatherapy Relaxation Gifts Home Office Decoration (Hill B)
- Price
- £18.12
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 11mo ago
Newest
by launch date2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation
- Price
- £6.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Incense Burner 3 Pack Brass Incense Cone Holders Mini Stick Holders for Meditation Yoga Creating Calm Atmosphere Compact Size 3x3cm
- Price
- £5.56
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
RAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat
- Price
- £8.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
2 Pcs Vintage Incense Cone Burner Lotus Carving Patterns Metal
- Price
- £5.58
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 7mo ago
Wooden Backflow Incense Burner with 24 Backflow Dhoop Cones Handmade Waterfall Smoke Burner Mixed Fragrance Cones Aromatherapy for Meditation Yoga & Home Décor
- Price
- £10.84
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
60
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
30%
Top 20: 66%
Open market
54%
- XUDREZ11%
- Zen Minded11%
- Anbar10%
- Rushant6%
- Puckator4%
- HERBTALE4%
Incense Waterfall demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Incense Waterfall search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- incense cone holder56K/yr
- backflow incense burners48K/yr
- incense cone burner27K/yr
- incense cones holder15K/yr
- incense waterfall12K/yr
- backflow incense burner12K/yr
- incense backflow burner11K/yr
- cone incense burner9K/yr
- back flow incense cones burner8K/yr
- cone incense holder5K/yr
What reviews say buyers love and hate about Incense Waterfall
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Beautifully made”
“WORTH THE MONEY”
“It is a nice gift”
“The scents are beautiful”
“looks beautiful in the home”
What buyers complain about
87% of reviews“Not the size you want”
“smell awful and burns quickly”
“Very bad quality”
“the size shown in the presentation picture is nowhere near the actual size”
“I broke the glass accidentally”
Incense Waterfall return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Incense Waterfall questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
