Incense Waterfall

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-36.6%

Conversion, latest week

2.7%

Market size, estimated

£57Ka year

Peak month

December2.8× the quietest month

Top search term

incense cone holder56K searches a year

Listings sell for £9.41 on average, from £3.27 to £18.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.41 that is £0 to £941 a year per listing.

Average price

£9.41under the $15 to $100 sweet spot

Price range

£3.27–£18.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£941

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #263 within Home Fragrance. It carries 495 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

21.7%

Average rank

#263in Home Fragrance

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

495per listing

Listings tracked

53

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months