Incense Sticks

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £743K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

10.4%

Market size, estimated

£743Ka year

Peak month

December1.7× the quietest month

Top search term

incense sticks772K searches a year

Listings sell for £6.04 on average, from £3.38 to £8.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £6.04 that is £48K to £60K a year per listing.

Average price

£6.04under the $15 to $100 sweet spot

Price range

£3.38–£8.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

£48K–£60K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Home Fragrance. It carries 8,633 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Home Fragrance

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,633per listing

Listings tracked

11

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months