incense sticks
Skip itPrices mostly outside the sweet spot ($3.38–$8.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good£743K£743K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,632.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.38–£8.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, incense sticks is a £743K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
incense sticks market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- £604K–£755K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
71
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Satya66%
- Fumino11%
- STAMFORD INC.8%
- HEM8%
- Dr.JIEER4%
- Nag Champa3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top incense sticks search terms
- incense sticks772K/yr
- incense157K/yr
- satya incense sticks38K/yr
- joss sticks32K/yr
- incense sticks multipack20K/yr
- agarbatti15K/yr
- intense sticks7K/yr
- insense17K/yr
- incense stick18K/yr
- scented sticks16K/yr
Top incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satya Incense Gift Collection Handcrafted Assorted Incense Sticks for Meditation Relaxation & Yoga 15 g Each (Pack of 7 Floral)
Satya£4.664.6★36,889 rev
Satya Incense Sticks Series 1 12x15g
Satya£6.914.6★7,390 rev
Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn
Fumino£6.794.4★4,626 rev
Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)
HEM£7.644.5★14,897 rev
Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs
Satya£6.954.6★8,239 rev
Newest
by launch date
Satya Incense Sticks Variety Pack 15gm x 12 Pack Natural Organic Hand rolled Incense Sticks Set - Best For Aromatherapy worship Yoga Meditation # pk1
Nag Champa£8.691,532 rev
Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn
Fumino£6.794,626 rev
Incense Sticks Gift Set 160 Sticks Total Lavender Patchouli Sandalwood Osmanthus Lemon Fragrance Vanilla Night Lavender Sandalwood Fan + Incense Holder
Dr.JIEER£6.501,888 rev
Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)
HEM£7.6414,897 rev
Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs
Satya£6.958,239 rev
Trending
90-day click momentum
Stamford Mythical Incense Gift Pack
STAMFORD INC.£3.584.6★
Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn
Fumino£6.794.4★
Stamford R-37159 Angel Incense Gift Pack (Pink)
STAMFORD INC.£3.384.6★
Satya Incense Sticks Series 1 12x15g
Satya£6.914.6★
Satya Satya Nag Champa Incense Sticks Wood Floral 15g x 12 packs = 144 sticks Blue
Satya£5.204.6★
What buyers say about incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“They offer a good variety of scents”
“Good Value”
“Excellent Quality”
“As advertised”
“Present very much enjoyed”
“They are potent in a good way”
“they lasted me 3 Months as there are a generous amount”
“Perfect collection”
“They burn well”
“great josh sticks”
What buyers complain about
“Smells like smoke”
“Not very good quality”
“The product is overpriced”
“Size(length) of the stcks is 25 % shorter than retail items of similar kind”
“The box arrived looking different to the advertised picture”
“Very powdery fast burn”
“Not as strong as Id hoped”
“Some sticks are damp”
“The are very thin”
“The contents fall off the stick”
Top return reasons
Common questions
- Is incense sticks profitable to sell on Amazon United Kingdom?
- The niche generates £743K/yr across 11 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the incense sticks niche?
- 6 brands and 71 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for incense sticks peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the incense sticks niche?
- Listings span £3.38–£8.69; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 8,633 reviews — the moat a new listing must climb.