How competitive is the Incense Sticks niche on Amazon United Kingdom?

6 brands and 71 sellers compete in Incense Sticks on Amazon United Kingdom. The top 5 Incense Sticks products take 81% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Incense Sticks?

Incense Sticks buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Incense Sticks niche?

Incense Sticks sells for £6.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.38–£8.69. The average incumbent carries 8,633 reviews — the moat a new listing must climb.

Incense Sticks

prices mostly outside the sweet spot ($3.38–$8.69) — Incense Sticks doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

This niche Category average · 5,777 niches

Is Incense Sticks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Incense Sticks is a £743K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Incense Sticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 10.4% of searches end in a purchase.

£743K

revenue / yr

Units sold / yr125K

Search volume / yr-11.0%1.2M

Conversion rate10.4%

Avg price£6.04

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 71

Top-5 product click share81%

Open market3%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Incense Sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Satya Incense Gift Collection Handcrafted Assorted Incense Sticks for Meditation Relaxation & Yoga 15 g Each (Pack of 7 Floral)

Price: £4.66
Rating: 4.6/5
Reviews: 36,889
Age: 10y ago

Satya Incense Sticks Series 1 12x15g

Price: £6.91
Rating: 4.6/5
Reviews: 7,390
Age: 8y ago

Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn

Price: £6.79
Rating: 4.4/5
Reviews: 4,626
Age: 4y ago

Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)

Price: £7.64
Rating: 4.5/5
Reviews: 14,897
Age: 8y ago

Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs

Price: £6.95
Rating: 4.6/5
Reviews: 8,239
Age: 8y ago

Newest

by launch date

Satya Incense Sticks Variety Pack 15gm x 12 Pack Natural Organic Hand rolled Incense Sticks Set - Best For Aromatherapy worship Yoga Meditation # pk1

Price: £8.69
Rating: 4.6/5
Reviews: 1,532
Age: 3y ago

Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn

Price: £6.79
Rating: 4.4/5
Reviews: 4,626
Age: 4y ago

Incense Sticks Gift Set 160 Sticks Total Lavender Patchouli Sandalwood Osmanthus Lemon Fragrance Vanilla Night Lavender Sandalwood Fan + Incense Holder

Price: £6.50
Rating: 4.3/5
Reviews: 1,888
Age: 5y ago

Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)

Price: £7.64
Rating: 4.5/5
Reviews: 14,897
Age: 8y ago

Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs

Price: £6.95
Rating: 4.6/5
Reviews: 8,239
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Satya66%
Fumino11%
STAMFORD INC.8%
HEM8%
Dr.JIEER4%
Nag Champa3%
Open — no brand owns it (0%)

Incense Sticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR10.4%Products11Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews8,633Avg BSR#25

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Incense Sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

incense sticks772K/yr -9.9%8.5% conv.
incense157K/yr -15.2%4.8% conv.
satya incense sticks38K/yr -6.8%6.8% conv.
joss sticks32K/yr -5.4%9.4% conv.
incense sticks multipack20K/yr -12.0%8.2% conv.
agarbatti15K/yr -10.7%3.8% conv.
intense sticks7K/yr +287.7%8.1% conv.
insense17K/yr -35.5%5.8% conv.
incense stick18K/yr -40.3%5.4% conv.
scented sticks16K/yr -24.3%0.9% conv.

What reviews say buyers love and hate about Incense Sticks

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell52%

“They offer a good variety of scents”

Value For Money19%

“Good Value”

Quality-Overall15%

“Excellent Quality”

Advertised Vs Actual Product5%

“As advertised”

Gifting Purpose2%

“Present very much enjoyed”

What buyers complain about

85% of reviews

Smell58%

“Smells like smoke”

Quality-Overall7%

“Not very good quality”

Value For Money5%

“The product is overpriced”

Size-Overall4%

“Size(length) of the stcks is 25 % shorter than retail items of similar kind”

Advertised Vs Actual Product3%

“The box arrived looking different to the advertised picture”

Incense Sticks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

59%

2Defective Material/Parts

3Flammable

4Advertised Vs Actual Product

5Quality-Overall

Common Incense Sticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Incense Sticks 41/100 on Amazon United Kingdom — Skip it. The niche generates £743K/yr across 11 tracked products. Search demand moved -11.0% over the last 90 days.