Incense Holder
Incense Holder shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Is Incense Holder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Incense Holder is a £397K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Incense Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.7% over the last 90 days and 5.4% of searches end in a purchase.
£397K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 39 products
Top Incense Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wooden Upside Down Incense Holder for Sticks with Removable Glass Ash Catcher and Incense Holder for Yoga Spa Tea Zen Meditation (Brown)
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago
SLKIJDHFB Lotus Incense Holder Incense Stick Burner
- Price
- £3.89
- Rating
- 3.9/5
- Reviews
- 8,155
- Age
- 5y ago
Puckator Newquay-Bonsai Sheesham Wood Tower Burner-Thai Buddha Incense Stick Holder Mixed Height 31cm Base 7.5 x 7.5cm
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 3,551
- Age
- 15y ago
EDHAS Incense Burner Stick Holder Bowl Ash Catcher Bowl for Home Décor Meditation Yoga (12.7cm x 12.7cm x 3.81cm)
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 1,042
- Age
- 3y ago
9 Length Incense Stick Holder with 3 Holes Ceramic Incense Ash Cather for Counters Meditation Room Yoga Home Office (Green)
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 1,392
- Age
- 1y ago
Trending
90-day click momentum
2 Pcs Lotus Incense Holder Brass Stick Holder Multi Hole Incense Stick Holders for Sticks Cone & Coil - Ideal for Home Office Yoga Room Meditation & Tea House
- Price
- £4.33
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 5mo ago
RAYNEAY Upside Down Incense Holder Incense Stick Holder with Ash Catcher
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 5mo ago
Ceremony Incense Holder 2 in 1 Wooden Incense Holder for Sticks with Glass Ash Catcher Anti-ash Incense Burner Ash Brush for Meditation Yoga Spa Room Decor (2 in 1 Ellipse)
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 5,848
- Age
- 4mo ago
Mavivegue Incense Holder Wooden Upside Down Incense Holder for Sticks with Removable Glass Ash Catcher for Tea Yoga Spa Zen Meditation Great Gift for Any Occasion (Brown)
- Price
- £7.56
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 6mo ago
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 596
- Age
- 14y ago
Newest
by launch date
Incense Holder Wooden Incense Holder With Glass Ash Catcher Anti Ash Incense Burner With Cleaning Brush Elegant Home Decor for Meditation Yoga Spa and Reading Room
- Price
- £6.01
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4mo ago
Ceremony Incense Holder 2 in 1 Wooden Incense Holder for Sticks with Glass Ash Catcher Anti-ash Incense Burner Ash Brush for Meditation Yoga Spa Room Decor (2 in 1 Ellipse)
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 5,848
- Age
- 4mo ago
2 Pcs Lotus Incense Holder Brass Stick Holder Multi Hole Incense Stick Holders for Sticks Cone & Coil - Ideal for Home Office Yoga Room Meditation & Tea House
- Price
- £4.33
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 5mo ago
RAYNEAY Upside Down Incense Holder Incense Stick Holder with Ash Catcher
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 5mo ago
Incense Holder Black Walnut Incense Stick Holders for Home
- Price
- £4.19
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
33 falling
Sellers
59
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
43%
Top 20: 84%
Open market
43%
- Moylor23%
- SLKIJDHFB9%
- Puckator8%
- EDHAS7%
- TICHI6%
- CEREMONY5%
Incense Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Incense Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- incense holder497K/yr
- incense burner169K/yr
- incense stick holders83K/yr
- incense stick holder42K/yr
- incense sticks holder36K/yr
- incense holders24K/yr
- joss stick holder17K/yr
- incense burner holder19K/yr
- incense holders for sticks14K/yr
- insence-stick holder60K/yr
What reviews say buyers love and hate about Incense Holder
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Brilliant quality”
“Good value”
“Good design”
“Easy to clean”
“it burns evenly without any issues”
What buyers complain about
66% of reviews“To small”
“Poor quality arrived with the lid broken”
“Lot more smoke comes from the incense sticks which I don't like”
“can get cheaper. on amazon”
“the set was missing the cleaning tool”
Incense Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Incense Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
