incense holder
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good994.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good£397K£397K/yr · 1.0M searches
Avg price
Bad£7.19avg listing price — sweet spot $15–$100
Price range
Bad£3.01–£17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, incense holder is a £397K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
incense holder market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £360K–£431K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 11.5%
- Avg brand age
- 27 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
59
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
43%
Top 20: 84%
Open market
43%
- Moylor23%
- SLKIJDHFB9%
- Puckator8%
- EDHAS7%
- TICHI6%
- CEREMONY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top incense holder search terms
- incense holder497K/yr
- incense burner169K/yr
- incense stick holders83K/yr
- incense stick holder42K/yr
- incense sticks holder36K/yr
- incense holders24K/yr
- joss stick holder17K/yr
- incense burner holder19K/yr
- incense holders for sticks14K/yr
- insence-stick holder60K/yr
Top incense holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wooden Upside Down Incense Holder for Sticks with Removable Glass Ash Catcher and Incense Holder for Yoga Spa Tea Zen Meditation (Brown)
Moylor£11.164.5★104 rev
SLKIJDHFB Lotus Incense Holder Incense Stick Burner
SLKIJDHFB£3.893.9★8,155 rev
Puckator Newquay-Bonsai Sheesham Wood Tower Burner-Thai Buddha Incense Stick Holder Mixed Height 31cm Base 7.5 x 7.5cm
Puckator£5.844.4★3,551 rev
EDHAS Incense Burner Stick Holder Bowl Ash Catcher Bowl for Home Décor Meditation Yoga (12.7cm x 12.7cm x 3.81cm)
EDHAS£5.854.4★1,042 rev
9 Length Incense Stick Holder with 3 Holes Ceramic Incense Ash Cather for Counters Meditation Room Yoga Home Office (Green)
Moylor£8.464.4★1,392 rev
Newest
by launch date
Incense Holder Wooden Incense Holder With Glass Ash Catcher Anti Ash Incense Burner With Cleaning Brush Elegant Home Decor for Meditation Yoga Spa and Reading Room
toijnhtk£6.019 rev
Ceremony Incense Holder 2 in 1 Wooden Incense Holder for Sticks with Glass Ash Catcher Anti-ash Incense Burner Ash Brush for Meditation Yoga Spa Room Decor (2 in 1 Ellipse)
CEREMONY£12.225,848 rev
2 Pcs Lotus Incense Holder Brass Stick Holder Multi Hole Incense Stick Holders for Sticks Cone & Coil - Ideal for Home Office Yoga Room Meditation & Tea House
HolooVeranillo£4.333 rev
RAYNEAY Upside Down Incense Holder Incense Stick Holder with Ash Catcher
RAYNEAY£8.008 rev
Incense Holder Black Walnut Incense Stick Holders for Home
BRDTKUGV£4.198 rev
Trending
90-day click momentum2 Pcs Lotus Incense Holder Brass Stick Holder Multi Hole Incense Stick Holders for Sticks Cone & Coil - Ideal for Home Office Yoga Room Meditation & Tea House
HolooVeranillo£4.333.9★
RAYNEAY Upside Down Incense Holder Incense Stick Holder with Ash Catcher
RAYNEAY£8.004.5★
Ceremony Incense Holder 2 in 1 Wooden Incense Holder for Sticks with Glass Ash Catcher Anti-ash Incense Burner Ash Brush for Meditation Yoga Spa Room Decor (2 in 1 Ellipse)
CEREMONY£12.224.6★
Mavivegue Incense Holder Wooden Upside Down Incense Holder for Sticks with Removable Glass Ash Catcher for Tea Yoga Spa Zen Meditation Great Gift for Any Occasion (Brown)
Mavivegue£7.564.9★
Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts
Zen Minded£6.684.6★
What buyers say about incense holder
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Good value”
“Good design”
“Easy to clean”
“it burns evenly without any issues”
“easy to use”
“Item is exactly as pictured”
“Its very pretty”
“The scents are beautiful”
“Solid and sturdy”
What buyers complain about
“To small”
“Poor quality arrived with the lid broken”
“Lot more smoke comes from the incense sticks which I don't like”
“can get cheaper. on amazon”
“the set was missing the cleaning tool”
“The wood is also chipped in places”
“Unstable”
“Cool idea, doesn't work in practice”
“I broke the glass accidentally”
“Abysmal craftsmanship, only one of the incense holders has a big enough hole to hold the incense, while the other has a mark where theyve half attempted to drill the hole”
Top return reasons
Common questions
- Is incense holder profitable to sell on Amazon United Kingdom?
- The niche generates £397K/yr across 39 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the incense holder niche?
- 33 brands and 59 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in incense holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.9%.
- When does demand for incense holder peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the incense holder niche?
- Listings span £3.01–£17.92; the average listing price is £7.19 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.