Incense Holder

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £397K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

5.4%

Market size, estimated

£397Ka year

Peak month

December2.0× the quietest month

Top search term

incense holder497K searches a year

Listings sell for £7.19 on average, from £3.01 to £17.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.

Average price

£7.19under the $15 to $100 sweet spot

Price range

£3.01–£17.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #90 within Home Fragrance. It carries 995 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#90in Home Fragrance

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

995per listing

Listings tracked

39

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months