Incense Cones
FailPrices span $3.39–$11.85, mostly outside the sweet spot, so Incense Cones is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £155K/yr272K searches / yr
- 90-day growth
- -28.4%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 27 sellers
Flapen Score
Incense Cones against its category
The dotted line is the Home & Garden average. Past it, Incense Cones is stronger. Inside it, weaker.
Market
The Incense Cones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Incense Cones 272K times last year and spent an estimated £155K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -28.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £155Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- incense cones214K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £3.39 to £11.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.61 that is £4K to £6K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £3.39–£11.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #136 within Home Fragrance. It carries 1,330 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #136in Home Fragrance
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,330per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Incense Cones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Incense Cones Gift Pack Set Sticks Total Red Rose Super Sandal Patchouli White Musk Meditation Lavender (6)
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 536
- Age
- 5y ago

Incense Cones 90 Pack 6 Scents - Handmade Natural Long Burn Low Smoke
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 4,506
- Age
- 4y ago

Satya Nag Champa Incense Cones Hot Mix Agarbatti Dragons Blood Sandalwood White Sage 4 Packs of 12 Cones in each box (4 Hot Mix)
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago

Stamford Black Incense Cones 144 (12 Boxes 12 Cones) Mixed Sampler Pack (MIXED VARIETY BOX) 37352
- Price
- £10.19
- Rating
- 4.5/5
- Reviews
- 4,223
- Age
- 11y ago

Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (PACK 1)
- Price
- £10.92
- Rating
- 4.2/5
- Reviews
- 535
- Age
- 3y ago
Trending
90-day click momentum
Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago

12 Assorted Boxes of HEM Incense Cones Best Sellers Set #3 12 X 10 (120 total) by Hem
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 4,059
- Age
- 10y ago

AUAUY Incense Cones 120 PCS Fresh Incense Cones with 1 Holder
- Price
- £4.94
- Rating
- 3.6/5
- Reviews
- 133
- Age
- 1y ago

NUHR HOME Incense Cones Oud Majestic Luxury / 20 Strong Scented Cones/Bakhoor alternative/Lasting Fragrance Aroma Natural Authentic Agarwood for Aromatherapy Meditation & Stress Relief Refreshing
- Price
- £11.51
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 5y ago

ARO VATIKA Natural Masala Pack B Backflow Incense 50 Cones with 5 Assorted Fragrances of Patchouli Sandal Lavender Rose Lotus | Best for Prayer Meditation & Relaxation | Burn time-16-18mins
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 6y ago
Newest
by launch date
Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago

DERDUFT Incense Cones 120 Cones 8 Fragrance with Incense Holder Rose Lavender Eucalyptus Sandalwood for Home Yoga Meditation Incense Gift Pack
- Price
- £6.54
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 7mo ago

Raajsee Incense Cones 6 Pack Scents of Sernity Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included
- Price
- £10.95
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 10mo ago

Raajsee Incense Cones 6 Pack Island Retreat Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included
- Price
- £10.68
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 10mo ago

AUAUY Backflow Incense Cones 120 PCS Fresh Incense Cones with 1 Holder
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
23%
- Fumino21%
- ZHEZHE20%
- STAMFORD INC.11%
- raajsee10%
- BURLAS10%
- TANNESS5%
Demand
Incense Cones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Incense Cones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- incense cones214K/yr
- incense cone12K/yr
- cone incense10K/yr
- incense cones scented9K/yr
- dhoop cones6K/yr
- dhoop5K/yr
- insence cones3K/yr
- insense cones2K/yr
- incense-cones5K/yr
- insensé cones6K/yr
Reviews and returns
What reviews say buyers love and hate about Incense Cones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
smells like burning
no smell
Smells of just burning
consequently they burn down very quickly
Guests have commented it smells like somethings on fire/has burnt
most only burnt down to halve way then went out
are quite small compared to others that I've tried
Small cones
Cones are too small
not great value for money as half the cone does not burn
Not worth for that much money
Waste of money
simply dont work
They do not work x I have opened 3 pk
Love
The scent is absolutely beautiful
Amazing smell
Lovely long lasting aroma
great variety in the pack
Good quality
A good variety
Value for Money
Good value for money
Good for the price
Just what I expected
they work as they should
item as described
💨NOT TRIED YET: BUT COLOURS ARE GOOD 💨 🙃Really
There was a variety of colours
Return
0.5% Return rate 11% Fixable by listing
smells like burning
no smell
Smells of just burning
simply dont work
They do not work x I have opened 3 pk
are quite small compared to others that I've tried
Small cones
Cones are too small
Not great at all
Nice quality not worth the money for the amount in the box
Poor quality and sickly sweet soapy smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Incense Cones questions
Answered from the same tracked data.









