Is incense cones profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (49/100).

How competitive is the incense cones niche?

14 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in incense cones?

Top complaints mined from reviews: Smell, Flammable, Size-Overall. The return rate is 0.5%.

When does demand for incense cones peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the incense cones niche?

Listings span £3.39–£11.85; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.

incense cones

Skip it

Prices mostly outside the sweet spot ($3.39–$11.85) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Good1,330.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£155K

£155K/yr · 272K searches

Avg price

Bad£7.61

avg listing price — sweet spot $15–$100

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.39–£11.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, incense cones is a £155K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

incense cones market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £114K–£152K; units × avg price
Conversion rate: 7.5%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 10.4%
Avg brand age: 53 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

23%

Fumino21%
ZHEZHE20%
STAMFORD INC.11%
raajsee10%
BURLAS10%
TANNESS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top incense cones search terms

incense cones214K/yr -28.0%6.2% conv.
incense cone12K/yr -20.7%4.2% conv.
cone incense10K/yr -8.0%6.4% conv.
incense cones scented9K/yr -43.5%6.1% conv.
dhoop cones6K/yr -28.5%3.1% conv.
dhoop5K/yr -26.6%2.0% conv.
insence cones3K/yr -21.4%9.5% conv.
insense cones2K/yr -12.9%7.3% conv.
incense-cones5K/yr -66.4%4.6% conv.
insensé cones6K/yr -85.1%0.0% conv.

All search terms

Top incense cones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Incense Cones Gift Pack Set Sticks Total Red Rose Super Sandal Patchouli White Musk Meditation Lavender (6)

ZHEZHE£5.284.2★536 rev

Incense Cones 90 Pack 6 Scents - Handmade Natural Long Burn Low Smoke

Fumino£8.654.2★4,506 rev

Satya Nag Champa Incense Cones Hot Mix Agarbatti Dragons Blood Sandalwood White Sage 4 Packs of 12 Cones in each box (4 Hot Mix)

BURLAS£6.084.3★47 rev

Stamford Black Incense Cones 144 (12 Boxes 12 Cones) Mixed Sampler Pack (MIXED VARIETY BOX) 37352

STAMFORD INC.£10.194.5★4,223 rev

Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (PACK 1)

raajsee£10.924.2★535 rev

Newest

by launch date

Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja

Rushant£5.093 rev

6mo ago

DERDUFT Incense Cones 120 Cones 8 Fragrance with Incense Holder Rose Lavender Eucalyptus Sandalwood for Home Yoga Meditation Incense Gift Pack

DERDUFT£6.5438 rev

7mo ago

Raajsee Incense Cones 6 Pack Scents of Sernity Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included

raajsee£10.9524 rev

10mo ago

Raajsee Incense Cones 6 Pack Island Retreat Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included

raajsee£10.6834 rev

10mo ago

AUAUY Backflow Incense Cones 120 PCS Fresh Incense Cones with 1 Holder

AUAUY£5.13155 rev

1y ago

What buyers say about incense cones

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“The scent is absolutely beautiful”

Quality-Overall10%

“great variety in the pack”

Value For Money8%

“Value for Money”

Advertised Vs Actual Product2%

“Just what I expected”

Color1%

“💨NOT TRIED YET: BUT COLOURS ARE GOOD 💨 🙃Really”

Fire Resistance1%

“Burn nicely, unlike the backflow cones”

Ease Of Cleaning1%

“Cleansing”

Strength1%

“Sublime, subtle and yet strong”

Durability1%

“last a decent length of time”

Efficiency1%

“they do a great job”

What buyers complain about

Smell65%

“smells like burning”

Flammable4%

“consequently they burn down very quickly”

Size-Overall4%

“are quite small compared to others that I've tried”

Value For Money4%

“not great value for money as half the cone does not burn”

Functionality-Overall2%

“simply dont work”

Quality-Overall2%

“Not great at all”

Durability2%

“These cones also dont last as long as some of the others I own”

Breathability2%

“we both were experiencing struggle with breathing”

Ease Of Cleaning2%

“cant really take one out without making a huge mess”

Wood Quality1%

“wood DO NOT BUY”

Top return reasons

Smell65%

Advertised Vs Actual Product6%

Functionality-Overall6%

Size-Overall4%

Quality-Overall4%

Strength3%

Value For Money2%

Gifting Purpose2%

Defective Material/Parts2%

Flammable1%

Common questions

Is incense cones profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (49/100).
How competitive is the incense cones niche?: 14 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in incense cones?: Top complaints mined from reviews: Smell, Flammable, Size-Overall. The return rate is 0.5%.
When does demand for incense cones peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the incense cones niche?: Listings span £3.39–£11.85; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.