Incense Cones
prices mostly outside the sweet spot ($3.39–$11.85) — Incense Cones doesn't clear our bar today.
Flapen Score
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Is Incense Cones profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Incense Cones is a £155K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Incense Cones: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.4% over the last 90 days and 7.5% of searches end in a purchase.
£155K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 25 products
Top Incense Cones products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Incense Cones Gift Pack Set Sticks Total Red Rose Super Sandal Patchouli White Musk Meditation Lavender (6)
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 536
- Age
- 5y ago
Incense Cones 90 Pack 6 Scents - Handmade Natural Long Burn Low Smoke
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 4,506
- Age
- 4y ago
Satya Nag Champa Incense Cones Hot Mix Agarbatti Dragons Blood Sandalwood White Sage 4 Packs of 12 Cones in each box (4 Hot Mix)
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago
Stamford Black Incense Cones 144 (12 Boxes 12 Cones) Mixed Sampler Pack (MIXED VARIETY BOX) 37352
- Price
- £10.19
- Rating
- 4.5/5
- Reviews
- 4,223
- Age
- 11y ago
Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (PACK 1)
- Price
- £10.92
- Rating
- 4.2/5
- Reviews
- 535
- Age
- 3y ago
Trending
90-day click momentum
Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago
12 Assorted Boxes of HEM Incense Cones Best Sellers Set #3 12 X 10 (120 total) by Hem
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 4,059
- Age
- 10y ago
AUAUY Incense Cones 120 PCS Fresh Incense Cones with 1 Holder
- Price
- £4.94
- Rating
- 3.6/5
- Reviews
- 133
- Age
- 1y ago
NUHR HOME Incense Cones Oud Majestic Luxury / 20 Strong Scented Cones/Bakhoor alternative/Lasting Fragrance Aroma Natural Authentic Agarwood for Aromatherapy Meditation & Stress Relief Refreshing
- Price
- £11.51
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 5y ago
ARO VATIKA Natural Masala Pack B Backflow Incense 50 Cones with 5 Assorted Fragrances of Patchouli Sandal Lavender Rose Lotus | Best for Prayer Meditation & Relaxation | Burn time-16-18mins
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 6y ago
Newest
by launch dateSatya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago
DERDUFT Incense Cones 120 Cones 8 Fragrance with Incense Holder Rose Lavender Eucalyptus Sandalwood for Home Yoga Meditation Incense Gift Pack
- Price
- £6.54
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 7mo ago
Raajsee Incense Cones 6 Pack Scents of Sernity Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included
- Price
- £10.95
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 10mo ago
Raajsee Incense Cones 6 Pack Island Retreat Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included
- Price
- £10.68
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 10mo ago
AUAUY Backflow Incense Cones 120 PCS Fresh Incense Cones with 1 Holder
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
23%
- Fumino21%
- ZHEZHE20%
- STAMFORD INC.11%
- raajsee10%
- BURLAS10%
- TANNESS5%
Incense Cones demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Incense Cones search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- incense cones214K/yr
- incense cone12K/yr
- cone incense10K/yr
- incense cones scented9K/yr
- dhoop cones6K/yr
- dhoop5K/yr
- insence cones3K/yr
- insense cones2K/yr
- incense-cones5K/yr
- insensé cones6K/yr
What reviews say buyers love and hate about Incense Cones
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“The scent is absolutely beautiful”
“great variety in the pack”
“Value for Money”
“Just what I expected”
“💨NOT TRIED YET: BUT COLOURS ARE GOOD 💨 🙃Really”
What buyers complain about
88% of reviews“smells like burning”
“consequently they burn down very quickly”
“are quite small compared to others that I've tried”
“not great value for money as half the cone does not burn”
“simply dont work”
Incense Cones return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Incense Cones questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
