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Ikea Bags

Fail

The top 5 brands take 100% of clicks, so Ikea Bags is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£144K/yr101K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
87%top-5 click share · 1 brands · 95 sellers

Flapen Score

Ikea Bags against its category

The dotted line is the Home & Garden average. Past it, Ikea Bags is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ikea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ikea Bags 101K times last year and spent an estimated £144K. One brand takes every click. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
12.8%
Market size, estimated
£144Ka year
Peak month
September1.6× the quietest month
Top search term
ikea bags82K searches a year

02 · Price

A sale here is worth £11.18.

Listings sell for £11.18 on average, from £4.65 to £24.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.18 that is £8K to £11K a year per listing.

Average price
£11.18under the $15 to $100 sweet spot
Price range
£4.65–£24.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #244 within Food Storage. It carries 2,163 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
25%
Out of stock, average day
3.1%
Average rank
#244in Food Storage
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,163per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ikea Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • IKEA100%

Demand

Ikea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Ikea Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ikea bags82K/yr
  • ikea bag13K/yr
  • ikea bags extra large4K/yr
  • ikeabags1K/yr

Reviews and returns

What reviews say buyers love and hate about Ikea Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.54

The bags are really big

Very large

Pack small when not in use

Quality-Overall11%−0.07

Poor quality

Weight Heavy10%−0.03

Too bulky

become so heavy

Heavy blue bags

Value For Money7%−0.03

Not worth the money

And it is a bit pricey for 6 bags

Durability6%−0.04

3 out of 4 have split

Love

Strength24%+2.35

Quite sturdy

These bags are strong

The storage bags seem pretty sturdy

Storage Capacity17%+0.80

Plenty of storage

great capacity

Large capacity

Quality-Overall12%−0.07

These bags are of strong quality

No complaints at all

Excellent Product

Value For Money11%−0.03

Good value for money

Good price

Great Value

Size-Overall7%+0.54

Fits well

The bags themselves fit quite a lot

Fitted more of my stuff into for easy storeage

Return

0.1% Return rate 44% Fixable by listing

Size-Overall33%▄▄▆▂▅█

The bags are really big

Very large

Pack small when not in use

Strength12%▃▆▁▁▂█
Quality-Overall10%▁▄█▄▁▃

Poor quality

Functionality-Overall8%▅█▁▁▆▁
Advertised Vs Actual Product7%▁▁▁█▃▁

Picture is somewhat misleading

FAQ

Common Ikea Bags questions

Answered from the same tracked data.