Is icicles decorations profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (19/100).

How competitive is the icicles decorations niche?

4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in icicles decorations?

Top complaints mined from reviews: Durability. The return rate is 1.9%.

What does it cost to enter the icicles decorations niche?

Listings span £4.40–£9.50; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.

icicles decorations

Skip it

Soft demand (-69.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Great218.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.09

avg listing price — sweet spot $15–$100

Market size

Bad£8K

£8K/yr · 43K searches

Growth

Bad-69.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.40–£9.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, icicles decorations is a £8K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

icicles decorations market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £14K–£18K; units × avg price
Conversion rate: 2.4%
Avg BSR: #925
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 17.9%
Avg brand age: 41 months
Avg seller age: 237 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

DAHI38%
Snow White28%
Tabanzhe17%
HERZWILD17%

Demand

Weekly Amazon search volume, last 30 weeks — -69.4% search growth over the last 90 days.

Open Trend

Top icicles decorations search terms

icicles4K/yr -56.7%2.9% conv.
icicles decorations14K/yr -73.4%0.5% conv.
glass icicles for christmas tree7K/yr -48.8%0.0% conv.
christmas tree icicles4K/yr -66.3%0.0% conv.
icicle tree decorations9K/yr -82.6%4.3% conv.
icicles for christmas tree6K/yr -99.3%0.0% conv.

All search terms

Top icicles decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DAHI 50PCS Clear Acrylic icicle Ornaments Christmas Tree Ornaments Acrylic Clear icicles Set for Christmas Tree Decoration (icicle 50pcs)

DAHI£9.504.6★240 rev

Christmas tree decoration icicle clear pack of 12

Snow White£4.404.5★533 rev

Tabanzhe 12 Pcs Christmas Icicle Decorations 13CM Glitter Droplet Baubles Christmas Tree Hanging Ornaments with Lanyard Xmas Tree Decorations for Home Party Supplies

Tabanzhe£5.210.0★0 rev

HERZWILD Clear Glass Icicles Ornaments Winter Wonderland icicle Hanging Pendants for Christmas Xmas Tree Decorations

HERZWILD£9.244.6★100 rev

Newest

by launch date

Tabanzhe 12 Pcs Christmas Icicle Decorations 13CM Glitter Droplet Baubles Christmas Tree Hanging Ornaments with Lanyard Xmas Tree Decorations for Home Party Supplies

Tabanzhe£5.210 rev

10mo ago

HERZWILD Clear Glass Icicles Ornaments Winter Wonderland icicle Hanging Pendants for Christmas Xmas Tree Decorations

HERZWILD£9.24100 rev

5y ago

DAHI 50PCS Clear Acrylic icicle Ornaments Christmas Tree Ornaments Acrylic Clear icicles Set for Christmas Tree Decoration (icicle 50pcs)

DAHI£9.50240 rev

5y ago

Christmas tree decoration icicle clear pack of 12

Snow White£4.40533 rev

15y ago

What buyers say about icicles decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Ready for Xmas”

Advertised Vs Actual Product25%

“Good just as described”

Value For Money25%

“Good value for money”

What buyers complain about

Durability50%

“plastic icicles should be long lasting”

Top return reasons

Brightness/Shine/Glow50%

Shape/Style50%

Common questions

Is icicles decorations profitable to sell on Amazon United Kingdom?: The niche generates £8K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (19/100).
How competitive is the icicles decorations niche?: 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in icicles decorations?: Top complaints mined from reviews: Durability. The return rate is 1.9%.
What does it cost to enter the icicles decorations niche?: Listings span £4.40–£9.50; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.