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Icicles Decorations

Fail

Demand is soft, at -69.4% this quarter, so Icicles Decorations is a Fail.

Flapen Score
19
19 / 100
Ranks 5,761 of 5,777 Home & Garden niches · −32 vs the category median of 51
Market size
£8K/yr43K searches / yr
90-day growth
-69.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Icicles Decorations against its category

The dotted line is the Home & Garden average. Past it, Icicles Decorations is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icicles Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Icicles Decorations 43K times last year and spent an estimated £8K. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-69.4%
Conversion, latest week
2.4%
Market size, estimated
£8Ka year
Top search term
icicles4K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £4.40 to £9.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.09 that is £0 to £709 a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£4.40–£9.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£709
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #925 within Seasonal Décor. It carries 218 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#925in Seasonal Décor
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Icicles Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£752£2K£2K£3K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • DAHI38%
  • Snow White28%
  • Tabanzhe17%
  • HERZWILD17%

Demand

Icicles Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 18.1× · 7 of 12 months tracked

Search terms

Top Icicles Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icicles4K/yr
  • icicles decorations14K/yr
  • glass icicles for christmas tree7K/yr
  • christmas tree icicles4K/yr
  • icicle tree decorations9K/yr
  • icicles for christmas tree6K/yr

Reviews and returns

What reviews say buyers love and hate about Icicles Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%

plastic icicles should be long lasting

Love

Gifting Purpose25%

Ready for Xmas

Advertised Vs Actual Product25%

Good just as described

Value For Money25%

Good value for money

Good value

Return

1.9% Return rate 50% Fixable by listing

Brightness/Shine/Glow50%█▁▁▁▁▁
Shape/Style50%▁█▁▁▁▁

FAQ

Common Icicles Decorations questions

Answered from the same tracked data.