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Icicles Decorations

Fail

Demand is soft, at -69.4% this quarter, so Icicles Decorations is a Fail.

Flapen Score
19
19 / 100
Ranks 5,761 of 5,777 Home & Garden niches · −32 vs the category median of 51
Market size
£8K/yr43K searches / yr
90-day growth
-69.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Icicles Decorations against its category

The dotted line is the Home & Garden average. Past it, Icicles Decorations is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icicles Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Icicles Decorations 43K times last year and spent an estimated £8K. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-69.4%
Conversion, latest week
2.4%
Market size, estimated
£8Ka year
Top search term
icicles4K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £4.40 to £9.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.09 that is £0 to £709 a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£4.40–£9.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£709
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #925 within Seasonal Décor. It carries 218 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#925in Seasonal Décor
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Icicles Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£752£2K£2K£3K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • DAHI38%
  • Snow White28%
  • Tabanzhe17%
  • HERZWILD17%

Demand

Icicles Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 18.1× · 7 of 12 months tracked

Search terms

Top Icicles Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • icicles4K/yr
  • icicles decorations14K/yr
  • glass icicles for christmas tree7K/yr
  • christmas tree icicles4K/yr
  • icicle tree decorations9K/yr
  • icicles for christmas tree6K/yr

Reviews and returns

What reviews say buyers love and hate about Icicles Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Durability”
1.9%of orders come back
“plastic icicles should be long lasting”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Icicles Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data