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Ice Lolly Moulds

Pass

Ice Lolly Moulds scores 72 out of 100, a Pass. Shoppers spend $487K a year here, search demand grew +429.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£487K/yr759K searches / yr
90-day growth
+429.0%search demand this quarter
Competition
37%top-5 click share · 27 brands · 44 sellers

Flapen Score

Ice Lolly Moulds against its category

The dotted line is the Home & Garden average. Past it, Ice Lolly Moulds is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Lolly Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Lolly Moulds 759K times last year and spent an estimated £487K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +429.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £487K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+429.0%
Conversion, latest week
7.8%
Market size, estimated
£487Ka year
Peak month
July14.4× the quietest month
Top search term
ice lolly moulds297K searches a year

02 · Price

A sale here is worth £8.27.

Listings sell for £8.27 on average, from £4.23 to £13.61. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £8.27 that is £10K to £12K a year per listing.

Average price
£8.27under the $15 to $100 sweet spot
Price range
£4.23–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #29 within Ice Lolly & Ice Cream Moulds. It carries 1,618 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#29in Ice Lolly & Ice Cream Moulds
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,618per listing
Listings tracked
39

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ice Lolly Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

44

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

37%

Top 20: 82%

Open market

37%

  • RAM ONLINE14%
  • Honnesserry13%
  • Suplid11%
  • WICKED GIZMOS WG10%
  • Alinana8%
  • Lékué7%

Demand

Ice Lolly Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×

Search terms

Top Ice Lolly Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice lolly moulds297K/yr
  • ice lolly moulds with sticks106K/yr
  • lolly moulds79K/yr
  • ice cream moulds51K/yr
  • popsicle mould41K/yr
  • ice pop moulds31K/yr
  • ice lolly mould20K/yr
  • ice lolly moulds silicone18K/yr
  • silicone ice lolly mould18K/yr
  • lollipop moulds21K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Lolly Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%

Quite large

Small

A bit shorter than expected

Leak-Proof11%

leak

leaked a little

leaked

Adhesion/Stickiness7%−0.09

even become sticky

They are really not working- the hole for the stick is located low

also the sticks dont work well so just use plastic ones provide

Ease Of Use7%+1.96

Not easy to remove

It's a struggle to get them out

very difficult to press out

Strength6%−0.05

Very brittle plastic

Flimsy

Not robust enough

Love

Ease Of Use24%+1.96

Easy to fill

Easy to use

So straightforward to use

Quality-Overall18%+1.21

Good item, as advertised

Good product, as described

Amazing quality

Size-Overall12%

Good size

Good size for little ones

Good size lollies

Ease Of Cleaning8%+0.45

Easy to clean

pops out cleanly without any struggle

Easy to wash

Value For Money7%+0.24

Good price

reasonably priced

Excellent value for money

Return

0.3% Return rate 59% Fixable by listing

Size-Overall48%▇▅█▇█▇

Quite large

Small

A bit shorter than expected

Leak-Proof6%▆█▁▁▇▆

leak

leaked a little

leaked

Smell5%█▆▅▄▃▄

Chemical smell and taste

Not very happy with this product - no matter what I do to clean the moulds it still smells - very unhappy with this product wouldnt recommend it

They smell weird

Adhesion/Stickiness5%▁█▇▃▂▆

even become sticky

They are really not working- the hole for the stick is located low

also the sticks dont work well so just use plastic ones provide

Functionality-Overall5%▁▅█▁▂▄

FAQ

Common Ice Lolly Moulds questions

Answered from the same tracked data.