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Ice Lolly Moulds

Ice Lolly Moulds shows demand growing +429.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

72
Worth a look

Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51

Market size 59Growth 100Conversion 78Competition 78Returns 98Price range 0Avg price 23Brand share 79Review moat 49Quality gap 68
This niche Category average · 5,777 niches

Is Ice Lolly Moulds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ice Lolly Moulds is a £487K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.

Ice Lolly Moulds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +429.0% over the last 90 days and 7.8% of searches end in a purchase.

£487K

revenue / yr

Units sold / yr60K
Search volume / yr+429.0%759K
Conversion rate7.8%
Avg price£8.27

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers27 · 44
Top-5 product click share37%
Open market44%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement87%
New entrants (1y)8· 4 succeeded
Avg rating4.3★
Avg reviews1,618

Top Ice Lolly Moulds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

44

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

37%

Top 20: 82%

Open market

37%

  • RAM ONLINE14%
  • Honnesserry13%
  • Suplid11%
  • WICKED GIZMOS WG10%
  • Alinana8%
  • Lékué7%

Ice Lolly Moulds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume759KCVR7.8%Products39Brands27Top 5 Brands56%OOS Rate3.5%Rating4.3★Reviews1,618Avg BSR#29
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×

Top Ice Lolly Moulds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice lolly moulds297K/yr
  • ice lolly moulds with sticks106K/yr
  • lolly moulds79K/yr
  • ice cream moulds51K/yr
  • popsicle mould41K/yr
  • ice pop moulds31K/yr
  • ice lolly mould20K/yr
  • ice lolly moulds silicone18K/yr
  • silicone ice lolly mould18K/yr
  • lollipop moulds21K/yr

What reviews say buyers love and hate about Ice Lolly Moulds

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Ease Of Use24%

Easy to fill

Quality-Overall18%

Good item, as advertised

Size-Overall12%

Good size

Ease Of Cleaning8%

Easy to clean

Value For Money7%

Good price

What buyers complain about

70% of reviews
Size-Overall18%

Quite large

Leak-Proof11%

leak

Adhesion/Stickiness7%

even become sticky

Ease Of Use7%

Not easy to remove

Strength6%

Very brittle plastic

Ice Lolly Moulds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Leak-Proof
6%
3Smell
5%
4Adhesion/Stickiness
5%
5Functionality-Overall
5%

Common Ice Lolly Moulds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Lolly Moulds 72/100 on Amazon United Kingdom — Worth a look. The niche generates £487K/yr across 39 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved +429.0% over the last 90 days.
Search demand for Ice Lolly Moulds on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 14.4× the quietest.