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Ice Lolly Moulds

Pass

Ice Lolly Moulds scores 72 out of 100, a Pass. Shoppers spend an estimated $487K a year here, search demand grew +429.0% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£487K/yr759K searches / yr
90-day growth
+429.0%search demand this quarter
Competition
37%top-5 click share · 27 brands · 44 sellers

Flapen Score

Ice Lolly Moulds against its category

The dotted line is the Home & Garden average. Past it, Ice Lolly Moulds is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Lolly Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Lolly Moulds 759K times last year and spent an estimated £487K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +429.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £487K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+429.0%
Conversion, latest week
7.8%
Market size, estimated
£487Ka year
Peak month
July14.4× the quietest month
Top search term
ice lolly moulds297K searches a year

02 · Price

A sale here is worth £8.27.

Listings sell for £8.27 on average, from £4.23 to £13.61. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £8.27 that is £10K to £12K a year per listing.

Average price
£8.27under the $15 to $100 sweet spot
Price range
£4.23–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #29 within Ice Lolly & Ice Cream Moulds. It carries 1,618 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#29in Ice Lolly & Ice Cream Moulds
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,618per listing
Listings tracked
39

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ice Lolly Moulds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

44

Est. top-5 brand share

56%

Top 20: 96%

Est. top-5 click share

37%

Top 20: 82%

Open market

37%

  • RAM ONLINE14%
  • Honnesserry13%
  • Suplid11%
  • WICKED GIZMOS WG10%
  • Alinana8%
  • Lékué7%

Demand

Ice Lolly Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×

Search terms

Top Ice Lolly Moulds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ice lolly moulds297K/yr
  • ice lolly moulds with sticks106K/yr
  • lolly moulds79K/yr
  • ice cream moulds51K/yr
  • popsicle mould41K/yr
  • ice pop moulds31K/yr
  • ice lolly mould20K/yr
  • ice lolly moulds silicone18K/yr
  • silicone ice lolly mould18K/yr
  • lollipop moulds21K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Lolly Moulds

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Quite large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ice Lolly Moulds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data