Is ice lolly moulds profitable to sell on Amazon United Kingdom?

The niche generates £487K/yr across 39 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +429.0%. Flapen's verdict: Worth a look (72/100).

How competitive is the ice lolly moulds niche?

27 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in ice lolly moulds?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Adhesion/Stickiness. The return rate is 0.3%.

When does demand for ice lolly moulds peak?

Demand peaks in May–Jun–Jul; the busiest month runs 14.4× the quietest.

What does it cost to enter the ice lolly moulds niche?

Listings span £4.23–£13.61; the average listing price is £8.27 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.

ice lolly moulds

Worth a look

Shows demand growing +429.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+429.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£487K

£487K/yr · 759K searches

Review moat

Okay1,618.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.27

avg listing price — sweet spot $15–$100

Price range

Bad£4.23–£13.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ice lolly moulds is a £487K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ice lolly moulds market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: £414K–£496K; units × avg price
Conversion rate: 7.8%
Avg BSR: #29
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 3.5%
Avg brand age: 26 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

37%

Top 20: 82%

Open market

37%

RAM ONLINE14%
Honnesserry13%
Suplid11%
WICKED GIZMOS WG10%
Alinana8%
Lékué7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +429.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×

Open Trend

Top ice lolly moulds search terms

ice lolly moulds297K/yr +527.2%6.3% conv.
ice lolly moulds with sticks106K/yr +433.3%7.1% conv.
lolly moulds79K/yr +513.5%6.5% conv.
ice cream moulds51K/yr +507.6%4.0% conv.
popsicle mould41K/yr +215.2%3.7% conv.
ice pop moulds31K/yr +267.3%5.4% conv.
ice lolly mould20K/yr +236.5%4.7% conv.
ice lolly moulds silicone18K/yr +432.9%6.9% conv.
silicone ice lolly mould18K/yr +453.9%6.8% conv.
lollipop moulds21K/yr +217.8%5.7% conv.

All search terms

Top ice lolly moulds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ice Lolly Mould 6 Pieces Reusable Silicone Popsicle Mold Easy to Remove Ice Lolly Maker - BPA Free Ice Pop Mould (Green)

Suplid£9.044.5★1,368 rev

Ram 6 x Silicone Ice Cream Moulds Ice Lolly Pop Mould Kids Popsicle Ice Lolly Maker

RAM ONLINE£5.974.4★332 rev

Ice Lolly Moulds with Sticks 10-Hole Silicone Popsicle Moulds Non-Stick Ice Cream Moulds with Cleaning Brush and Folding Funnel BPA Free

Honnesserry£11.844.4★917 rev

2Pcs Ice Lolly Moulds with Sticks Non-Stick Cakesicle Moulds Silicone Ice Popsicle Mould with Lid 100 Sticks and 50 Popsicle Bags for DIY Ice Cream BPA-Free

Honnesserry£10.493.9★439 rev

Ram Silicone Ice Cream Mould Ice Lolly Mould FDA Certified Food Ice Pop Maker Popsicle Molds with Sticks and Drip Guards (6 Blue)

RAM ONLINE£5.454.4★48 rev

Newest

by launch date

Wicked Gizmos Silicone Ice Lolly Moulds with Sticks - 6 Twister-Shaped Popsicle Mould - BPA Free Ice Pop Maker Dishwasher Safe for Kids Summer Treats Juice Yoghurt & Smoothies (Cosmic Pink)

WICKED GIZMOS WG£6.8236 rev

1mo ago

Ice Lolly Moulds Lerryone Ice Cream Moulds 10 Pieces Reusable Silicone Popsicle Mould Food Grade BPA-Free Ice Pop Mould Easy to Remove Ice Lolly Maker Green

Lerryone£9.9437 rev

4mo ago

AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)

AdWon£7.9316 rev

6mo ago

Wicked GIZMOS 4 Reusable Silicone Ice Lolly Moulds with Sticks - BPA Free Food Grade Dishwasher Safe Perfect for DIY Cakesicles Cake Pops and Soothing Teethers

WICKED GIZMOS WG£7.73254 rev

1y ago

Wicked GIZMOS 4 Reusable Silicone Ice Lolly Moulds with Sticks - BPA Free Food Grade Dishwasher Safe Perfect for DIY Cakesicles Cake Pops and Soothing Teethers

WICKED GIZMOS WG£7.85254 rev

2y ago

What buyers say about ice lolly moulds

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use24%

“Easy to fill”

Quality-Overall18%

“Good item, as advertised”

Size-Overall12%

“Good size”

Ease Of Cleaning8%

“Easy to clean”

Value For Money7%

“Good price”

Advertised Vs Actual Product4%

“As described”

Leak-Proof4%

“Dont leak”

Color4%

“Cute colours too”

Grip2%

“Easy to grip for little hands”

Strength2%

“Nice and sturdy”

What buyers complain about

Size-Overall18%

“Quite large”

Leak-Proof11%

“leak”

Adhesion/Stickiness7%

“even become sticky”

Ease Of Use7%

“Not easy to remove”

Strength6%

“Very brittle plastic”

Quality-Overall6%

“Do not understand the stars rating”

Material Quality4%

“The material is much softer”

Handle Quality4%

“handle breaks easily”

Smell4%

“Chemical smell and taste”

Value For Money4%

“So annoying considering theyre not exactly cheap”

Top return reasons

Size-Overall48%

Leak-Proof6%

Smell5%

Adhesion/Stickiness5%

Functionality-Overall5%

Quality-Overall5%