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Ice Cube Tray

Ice Cube Tray clears our launch bar: a $1.2M/yr market growing +206.0% this quarter with returns at 0.4%.

Flapen Score

70
Launch it

Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51

Market size 80Growth 98Conversion 76Competition 62Returns 98Price range 0Avg price 19Brand share 71Review moat 51Quality gap 62
This niche Category average · 5,777 niches

Is Ice Cube Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ice Cube Tray is a £1.2M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.

Ice Cube Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +206.0% over the last 90 days and 7.2% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr250K
Search volume / yr+206.0%2.4M
Conversion rate7.2%
Avg price£6.70

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers23 · 41
Top-5 product click share48%
Open market38%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement94%
New entrants (1y)5· 3 succeeded
Avg rating4.4★
Avg reviews1,465

Top Ice Cube Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£47K£93K£140K£186K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

41

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

32%

  • KEPLIN19%
  • RAM ONLINE13%
  • Sinnsally11%
  • TFQXA1Z10%
  • Jrisbo10%
  • LIVIVO6%

Ice Cube Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR7.2%Products33Brands23Top 5 Brands62%OOS Rate3.5%Rating4.4★Reviews1,465Avg BSR#50
225K175KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Top Ice Cube Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice cube tray1.3M/yr
  • ice cube tray with lid182K/yr
  • ice tray155K/yr
  • silicone ice cube tray162K/yr
  • ice cube trays83K/yr
  • ice cube98K/yr
  • ice trays for freezer57K/yr
  • ice cube trays silicone54K/yr
  • silicone ice cube tray with lid46K/yr
  • ice cube moulds77K/yr

What reviews say buyers love and hate about Ice Cube Tray

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Ease Of Use25%

Easy to fill which is ideal

Quality-Overall18%

Amazing quality

Value For Money10%

Good value

Size-Overall10%

Good size

Leak-Proof8%

no spillage

What buyers complain about

83% of reviews
Durability27%

Break easily

Quality-Overall14%

Poor cheap low quality

Leak-Proof11%

It leaks badly

Strength7%

Brittle

Size-Overall7%

they don't fit properly

Ice Cube Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Material Quality
9%
3Durability
6%
4Quality-Overall
5%
5Advertised Vs Actual Product
5%

Common Ice Cube Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Cube Tray 70/100 on Amazon United Kingdom — Launch it. The niche generates £1.2M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +206.0% over the last 90 days.
Search demand for Ice Cube Tray on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.5× the quietest.