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Ice Cube Tray

Pass

Ice Cube Tray scores 70 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +206.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£1.2M/yr2.4M searches / yr
90-day growth
+206.0%search demand this quarter
Competition
48%top-5 click share · 23 brands · 41 sellers

Flapen Score

Ice Cube Tray against its category

The dotted line is the Home & Garden average. Past it, Ice Cube Tray is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cube Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cube Tray 2.4M times last year and spent an estimated £1.2M. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +206.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+206.0%
Conversion, latest week
7.2%
Market size, estimated
£1.2Ma year
Peak month
July3.5× the quietest month
Top search term
ice cube tray1.3M searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £2.56 to £12.49. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £6.70 that is £34K to £40K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£2.56–£12.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
£34K–£40K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #50 within Barware. It carries 1,465 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#50in Barware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,465per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ice Cube Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£93K£140K£186K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

41

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

32%

  • KEPLIN19%
  • RAM ONLINE13%
  • Sinnsally11%
  • TFQXA1Z10%
  • Jrisbo10%
  • LIVIVO6%

Demand

Ice Cube Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Ice Cube Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cube tray1.3M/yr
  • ice cube tray with lid182K/yr
  • ice tray155K/yr
  • silicone ice cube tray162K/yr
  • ice cube trays83K/yr
  • ice cube98K/yr
  • ice trays for freezer57K/yr
  • ice cube trays silicone54K/yr
  • silicone ice cube tray with lid46K/yr
  • ice cube moulds77K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cube Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.29

Break easily

Does not last

broke on first use

Quality-Overall14%−0.03

Poor cheap low quality

Bad quality

Rubbish quality

Leak-Proof11%

It leaks badly

They leak water

Split & leaking

Strength7%−0.07

Brittle

the plastic is weak

Very flimsy

Size-Overall7%+0.39

they don't fit properly

Larger than usual

They are tiny

Love

Ease Of Use25%+2.40

Easy to fill which is ideal

easy to remove

Ease of use

Quality-Overall18%−0.03

Amazing quality

Overall well made product

Quality and easy to use

Value For Money10%+0.81

Good value

Excellent Value

Good value for money

Size-Overall10%+0.39

Good size

- I particularly like their small size

is suitable for what I want

Leak-Proof8%

no spillage

Won't leak

With lid no leakage

Return

0.4% Return rate 62% Fixable by listing

Size-Overall50%█▇█▇▇▆

they don't fit properly

Larger than usual

They are tiny

Material Quality9%█▃▆▄█▇

Very weak material

Horrible material

Broke instantly cheap material

Durability6%▂▅▇▃▂█

Break easily

Does not last

broke on first use

Quality-Overall5%▂▃▂█▄▆

Poor cheap low quality

Bad quality

Rubbish quality

Advertised Vs Actual Product5%▅▇▆█▁▄

The description is totally misleading

Misleading product information

a little misleading

FAQ

Common Ice Cube Tray questions

Answered from the same tracked data.