Is ice cube tray profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +206.0%. Flapen's verdict: Launch it (70/100).

How competitive is the ice cube tray niche?

23 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in ice cube tray?

Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for ice cube tray peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.

What does it cost to enter the ice cube tray niche?

Listings span £2.56–£12.49; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.

ice cube tray

Launch it

A $1.2M/yr market growing +206.0% this quarter with returns at 0.4% — clears our launch bar.

Growth

Incredible+206.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great£1.2M

£1.2M/yr · 2.4M searches

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,464.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.70

avg listing price — sweet spot $15–$100

Price range

Bad£2.56–£12.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, ice cube tray is a £1.2M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ice cube tray market data

Units sold / yr: 200K–250K; avg 5,000–6,000/product
Revenue / yr: £1.3M–£1.7M; units × avg price
Conversion rate: 7.2%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.5%
Avg brand age: 22 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

32%

KEPLIN19%
RAM ONLINE13%
Sinnsally11%
TFQXA1Z10%
Jrisbo10%
LIVIVO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +206.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Open Trend

Top ice cube tray search terms

ice cube tray1.3M/yr +230.6%6.8% conv.
ice cube tray with lid182K/yr +153.1%6.2% conv.
ice tray155K/yr +195.5%6.4% conv.
silicone ice cube tray162K/yr +222.3%6.2% conv.
ice cube trays83K/yr +290.2%7.4% conv.
ice cube98K/yr +176.3%2.4% conv.
ice trays for freezer57K/yr +273.7%9.8% conv.
ice cube trays silicone54K/yr +213.2%7.6% conv.
silicone ice cube tray with lid46K/yr +88.8%6.3% conv.
ice cube moulds77K/yr +43.1%2.3% conv.

All search terms

Top ice cube tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ram 4 X Pack Silicone Ice Cube Tray Set of 4 Ice Moulds Freezer Stackable Non Spill Ice Cube Tray Dishwasher Safe BPA Free

RAM ONLINE£5.594.7★974 rev

Sinnsally Silicone Ice Cube Trays 15 Square Ice Cube Tray with Lid 3 Pack Ice Cube Moulds Set Ice Molds Silicone Ice Cube Maker Large Ice Trays for Whiskey Freezer Containers Easy Release & BPA Free

Sinnsally£9.284.5★1,194 rev

Ice Cube Trays 2 packs Ice Cube Moulds with No-Spill Removable Lid Easy-Release Silicone and Flexible Ice Trays for Freezer Whiskey Cocktail and Drink (2pack Blue&Green)

TFQXA1Z£4.204.3★3,065 rev

KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Ice Cube Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (Green)

KEPLIN£3.974.0★3,088 rev

KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Ice Cube Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (2pk Blue)

KEPLIN£3.884.0★3,088 rev

Newest

by launch date

Zonopy Ice Cube Trays for Freezer 2 Pack Silicone Ice Cube Mold with Lid-37 Grid Easy-Release Reusable 74 PCS Small Ice Cubes for Ice Bucket Iced Coffee Cocktail Whisky Soup Food

Zonopy£6.60155 rev

4mo ago

KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (Yellow)

KEPLIN£4.143,088 rev

6mo ago

3 Pack Silicone Ice Cube Trays 15 Square Ice Tray with Lid Easy Release Ice Cube Moulds for Cocktail Whiskey Baby Food Chocolate Reusable and BPA Free

Bafiwu£8.69122 rev

7mo ago

Ice Cube Trays 4 Packs Ice Cube Moulds with No-Spill Removable Lid Easy-Release Silicone and Flexible Ice Trays for Freezer Whiskey Cocktail and Drink

TFQXA1Z£5.03113 rev

1y ago

Ankway Upgraded Large Ice Cube Moulds - 2 Pack Silicone Ice Cube Tray with Lid LFGB Certified BPA Free 5cm 12 Cubes Ice Trays for Whiskey Cocktail Drinks Easy-Release Stackable & Dishwasher Safe

Ankway£7.47828 rev

1y ago

What buyers say about ice cube tray

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Easy to fill which is ideal”

Quality-Overall18%

“Amazing quality”

Value For Money10%

“Good value”

Size-Overall10%

“Good size”

Leak-Proof8%

“no spillage”

Advertised Vs Actual Product6%

“As advertised”

Durability3%

“do not break”

Design-Overall3%

“Really clever design”

Efficiency2%

“Works incredibly well”

Strength1%

“Sturdy easy to clean”

What buyers complain about

Durability27%

“Break easily”

Quality-Overall14%

“Poor cheap low quality”

Leak-Proof11%

“It leaks badly”

Strength7%

“Brittle”

Size-Overall7%

“they don't fit properly”

Ease Of Use5%

“Difficult to use”

Value For Money4%

“There are cheaper ones on the market”

Advertised Vs Actual Product3%

“The description is totally misleading”

Material Quality3%

“Very weak material”

Water Resistance2%

“These dont hold water”

Top return reasons

Size-Overall50%

Material Quality9%

Durability6%

Quality-Overall5%

Advertised Vs Actual Product5%

Leak-Proof5%

Strength3%

Functionality-Overall3%

Smell2%

Defective Material/Parts2%

Common questions

Is ice cube tray profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +206.0%. Flapen's verdict: Launch it (70/100).
How competitive is the ice cube tray niche?: 23 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in ice cube tray?: Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.4%.
When does demand for ice cube tray peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
What does it cost to enter the ice cube tray niche?: Listings span £2.56–£12.49; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.