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Ice Cream Maker

Maybe

Search demand grew +119.1% this quarter. But buyers convert on only 0.7% of searches, so Ice Cream Maker is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£949K/yr1.2M searches / yr
90-day growth
+119.1%search demand this quarter
Competition
45%top-5 click share · 13 brands · 48 sellers

Flapen Score

Ice Cream Maker against its category

The dotted line is the Home & Garden average. Past it, Ice Cream Maker is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cream Maker 1.2M times last year and spent an estimated £949K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +119.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £949K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+119.1%
Conversion, latest week
0.7%
Market size, estimated
£949Ka year
Peak month
July2.8× the quietest month
Top search term
ice cream maker736K searches a year

02 · Price

A sale here is worth £111.88.

Listings sell for £111.88 on average, from £15.72 to £253.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £111.88 that is £28K to £56K a year per listing.

Average price
£111.88above the $15 to $100 sweet spot
Price range
£15.72–£253.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£28K–£56K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #23 within Small Kitchen Appliances. It carries 680 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
82%
Out of stock, average day
7.5%
Average rank
#23in Small Kitchen Appliances
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
28

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ice Cream Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£152K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

48

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

14%

  • Cuisinart37%
  • Ninja16%
  • lakeland16%
  • andrew james8%
  • Andrew James5%
  • Iceman5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Ice Cream Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Ice Cream Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream maker736K/yr
  • ice cream machine132K/yr
  • icecream maker machine for home60K/yr
  • ice cream makers56K/yr
  • ice cream maker machine40K/yr
  • icecream maker31K/yr
  • ice-cream maker23K/yr
  • soft ice cream machine28K/yr
  • ice cream maker machine for home11K/yr
  • soft serve ice cream maker9K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cream Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%−0.08

Poor quality product

Disappointing Performance and Poor Value

Aside from this quality control issue

Value For Money8%+0.40

A lot cheaper as well

more expensive than buying it

Quite pricey

Size-Overall7%

Too small

This is just not fit for purpose

it is quite large

Durability7%−0.15

Can't say about durability

Broke on first use

Broke after only a few uses

Instructions/User Manual/Troubleshooting6%

Terrible instructions

There was no instruction book

Very little instructions that work

Love

Ease Of Use20%+2.04

The machine is easy to operate

Easy to use

It was so easy to make

Value For Money15%+0.40

Good Price

Definitely worth the price

Good value for money

Quality-Overall10%−0.08

Good quality

the overall build quality feels robust

so build quality was as expected

Ease Of Cleaning9%+0.47

cleans easy

Cleanup is quick

Cleanup is straightforward

Cooking Experience4%+0.47

I am looking forward to experimenting with different recipes

Overall, its a fun, practical machine that actually gets used in my kitchen

A Fun Kitchen Gadget

Return

3.0% Return rate 34% Fixable by listing

Functionality-Overall27%█▆▆▇▆▅

Never worked

the machine practically doesnt work

Doesnt work

Size-Overall21%▅▇█▆▇█

Too small

This is just not fit for purpose

it is quite large

Quality-Overall5%█▇▄█▆▅

Poor quality product

Disappointing Performance and Poor Value

Aside from this quality control issue

Advertised Vs Actual Product4%▅▇█▄▇█

however the description is incorrect

misleading product description

Completley misleading

Heating4%▅▆▅▅█▅

So tempting in the heat wave

Hmm yet to be determined- might be a gimmicky purchase in light of all the heat waves

Turned it off the whole top part was very hot

FAQ

Common Ice Cream Maker questions

Answered from the same tracked data.