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58

ice bucket table

Worth a look

Shows demand growing +249.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 99Conversion 10Competition 80Returns 95Price range 87Avg price 93Brand share 34Review moat 71Quality gap 38

Growth

Incredible+249.1%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£51.29

avg listing price — sweet spot $15–$100

Price range

Great£7.76–£102.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good655.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£18K

£18K/yr · 43K searches

According to Flapen's Amazon United Kingdom niche tracking, ice bucket table is a £18K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

ice bucket table market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£13K–£26K
units × avg price
Conversion rate
0.8%
Avg BSR
#2,903
Page quality
0%
Prime
31%
Sponsored
84%
Out of stock
12.4%
Avg brand age
46 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

11%

  • Keter29%
  • COSTWAY24%
  • TANGZON18%
  • LIVIVO8%
  • Amazon Basics6%
  • Bonnlo4%
  • Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +249.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×

Top ice bucket table search terms

  • ice bucket table11K/yr
  • outdoor drinks cooler9K/yr
  • garden drinks cooler4K/yr
  • outdoor cooler6K/yr
  • garden ice bucket3K/yr
  • rattan ice bucket table3K/yr
  • ice bucket table garden1K/yr
  • drinks cooler table2K/yr
  • keter cool bar2K/yr
  • beer coolers for the garden12/yr
All search terms

Top ice bucket table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£5426%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ice bucket table

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent item extremely well made”

Strength11%

“Strong buckets”

Value For Money10%

“worth the money”

Advertised Vs Actual Product7%

“As described”

Color6%

“Nice colours”

Storage Capacity6%

“Nice Design And Plenty Of Storage”

Design-Overall5%

“Its a cool little design”

Size-Overall5%

“its still small enough to not take up lots of room”

Ease Of Use5%

“easy usage”

Assembly/Installation3%

“easy to set up”

What buyers complain about

Quality-Overall13%

“Bad quality”

Strength10%

“flimsy”

Leak-Proof9%

“Leaked everywhere”

Size-Overall6%

“The table is larger than I expected”

Heating4%

“so I can't fully put this though its paces on a hot”

Value For Money4%

“which isn't what you expect from such an expensive item”

Adhesion/Stickiness3%

“Sticker on the table totally spoils this otherwise good product”

Balance/Stability3%

“Not great, rather thin and not stable”

Design-Overall3%

“Hands down the worst design tubs”

Product Condition3%

“Looks as it has already been used”

Top return reasons

Size-Overall52%
Leak-Proof13%
Quality-Overall5%
Scratch Resistance4%
Defective Material/Parts3%
Product Condition2%
Advertised Vs Actual Product2%
Value For Money2%
Color2%
Functionality-Overall2%

Common questions

Is ice bucket table profitable to sell on Amazon United Kingdom?
The niche generates £18K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +249.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the ice bucket table niche?
16 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in ice bucket table?
Top complaints mined from reviews: Quality-Overall, Strength, Leak-Proof. The return rate is 1.0%.
When does demand for ice bucket table peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.3× the quietest.
What does it cost to enter the ice bucket table niche?
Listings span £7.76–£102.30; the average listing price is £51.29 (sweet spot $15–$100). The average incumbent carries 655 reviews — the moat a new listing must climb.