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Ice Bucket Table

Maybe

Search demand grew +249.1% this quarter. But shoppers spend only $18K a year here, so Ice Bucket Table is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£18K/yr43K searches / yr
90-day growth
+249.1%search demand this quarter
Competition
35%top-5 click share · 16 brands · 39 sellers

Flapen Score

Ice Bucket Table against its category

The dotted line is the Home & Garden average. Past it, Ice Bucket Table is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Bucket Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Bucket Table 43K times last year and spent an estimated £18K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +249.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+249.1%
Conversion, latest week
0.8%
Market size, estimated
£18Ka year
Peak month
May11.3× the quietest month
Top search term
ice bucket table11K searches a year

02 · Price

A sale here is worth £51.29.

Listings sell for £51.29 on average, from £7.76 to £102.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £51.29 that is £0 to £5K a year per listing.

Average price
£51.29inside the $15 to $100 sweet spot
Price range
£7.76–£102.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #2,903 within Garden Furniture & Accessories. It carries 655 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
31%
Out of stock, average day
12.4%
Average rank
#2,903in Garden Furniture & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
655per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ice Bucket Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£542£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

11%

  • Keter29%
  • COSTWAY24%
  • TANGZON18%
  • LIVIVO8%
  • Amazon Basics6%
  • Bonnlo4%
  • Open — no brand owns it (10 brands, 11%)

Demand

Ice Bucket Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×

Search terms

Top Ice Bucket Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice bucket table11K/yr
  • outdoor drinks cooler9K/yr
  • garden drinks cooler4K/yr
  • outdoor cooler6K/yr
  • garden ice bucket3K/yr
  • rattan ice bucket table3K/yr
  • ice bucket table garden1K/yr
  • drinks cooler table2K/yr
  • keter cool bar2K/yr
  • beer coolers for the garden12/yr

Reviews and returns

What reviews say buyers love and hate about Ice Bucket Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.14

Bad quality

Cheaply made

Pure rubbish

Strength10%+0.17

flimsy

not very sturdy

Fantastic item, fragile clip

Leak-Proof9%

Leaked everywhere

It leaked

Item received is leaking

Size-Overall6%−0.02

The table is larger than I expected

bigger than I thought they would be

Very small bucket

Heating4%−0.02

so I can't fully put this though its paces on a hot

they either warm up too quickly or look out of place

just melts after less than an hour

Love

Quality-Overall17%−0.14

Excellent item extremely well made

Super high quality and easy to set up, love it

Excellent product

Strength11%+0.17

Strong buckets

It feels sturdy

overall the table feels fairly sturdy once set up

Value For Money10%+0.96

worth the money

Good Value

Excellent value

Advertised Vs Actual Product7%+0.53

As described

Just what we needed

Exactly as shown

Color6%+0.34

Nice colours

Great colours and huge tubs

The colour is gorgeous

Return

1.0% Return rate 64% Fixable by listing

Size-Overall52%▄▅▅█▆▆

The table is larger than I expected

bigger than I thought they would be

Very small bucket

Leak-Proof13%█▄▄▂▃▃

Leaked everywhere

It leaked

Item received is leaking

Quality-Overall5%▁█▄▁▂▃

Bad quality

Cheaply made

Pure rubbish

Scratch Resistance4%▁█▁▃▃▂
Defective Material/Parts3%▁▁▁█▄▆

FAQ

Common Ice Bucket Table questions

Answered from the same tracked data.