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Ice Bucket Table

Ice Bucket Table shows demand growing +249.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51

Market size 5Growth 99Conversion 10Competition 80Returns 95Price range 87Avg price 93Brand share 34Review moat 71Quality gap 38
This niche Category average · 5,777 niches

Is Ice Bucket Table profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ice Bucket Table is a £18K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Ice Bucket Table: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +249.1% over the last 90 days and 0.8% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr500
Search volume / yr+249.1%43K
Conversion rate0.8%
Avg price£51.29

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers16 · 39
Top-5 product click share35%
Open market16%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement84%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews655

Top Ice Bucket Table products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£542£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

11%

  • Keter29%
  • COSTWAY24%
  • TANGZON18%
  • LIVIVO8%
  • Amazon Basics6%
  • Bonnlo4%
  • Open — no brand owns it (10 brands, 11%)

Ice Bucket Table demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR0.8%Products45Brands16Top 5 Brands84%OOS Rate12.4%Rating4.5★Reviews655Avg BSR#2,903
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×

Top Ice Bucket Table search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice bucket table11K/yr
  • outdoor drinks cooler9K/yr
  • garden drinks cooler4K/yr
  • outdoor cooler6K/yr
  • garden ice bucket3K/yr
  • rattan ice bucket table3K/yr
  • ice bucket table garden1K/yr
  • drinks cooler table2K/yr
  • keter cool bar2K/yr
  • beer coolers for the garden12/yr

What reviews say buyers love and hate about Ice Bucket Table

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall17%

Excellent item extremely well made

Strength11%

Strong buckets

Value For Money10%

worth the money

Advertised Vs Actual Product7%

As described

Color6%

Nice colours

What buyers complain about

59% of reviews
Quality-Overall13%

Bad quality

Strength10%

flimsy

Leak-Proof9%

Leaked everywhere

Size-Overall6%

The table is larger than I expected

Heating4%

so I can't fully put this though its paces on a hot

Ice Bucket Table return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Leak-Proof
13%
3Quality-Overall
5%
4Scratch Resistance
4%
5Defective Material/Parts
3%

Common Ice Bucket Table questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Bucket Table 58/100 on Amazon United Kingdom — Worth a look. The niche generates £18K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +249.1% over the last 90 days.
Search demand for Ice Bucket Table on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 11.3× the quietest.