ice bucket
Worth a lookShows demand growing +145.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+145.3%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great415.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£389K£389K/yr · 504K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.66–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ice bucket is a £389K/yr Amazon United Kingdom market (504K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 69/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ice bucket market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £373K–£447K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 84%
- Out of stock
- 5.8%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
45
Top-5 brand share
71%
Top 20: 95%
Top-5 click share
42%
Top 20: 77%
Open market
26%
- Barcool24%
- Chabrias Ltd17%
- LIVIVO16%
- Eidoct8%
- bar@drinkstuff5%
- Lifewit3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +145.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.1×
Top ice bucket search terms
- ice bucket254K/yr
- ice bucket with lid and tongs72K/yr
- ice buckets37K/yr
- ice buckets for parties30K/yr
- ice bucket with lid28K/yr
- large ice bucket17K/yr
- insulated ice bucket9K/yr
- ice bucket large9K/yr
- small ice bucket10K/yr
- insulated ice bucket with lid6K/yr
Top ice bucket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVIVO Galvanised Steel 24L Drinks Ice Cool Bucket with Handles - Great for Parties BBQs and Bars Cooling Bottles Cans of Beer or Soft Drinks
LIVIVO£11.414.4★546 rev
Chabrias Ltd 6L Black Octagonal Insulated Ice Bucket with Lid & Drainage Liner UK Made - Double Wall BPA-Free Plastic Ice Bucket for Parties Bars BBQs Home Bar & Garden Drinks Cooler - UK Made
Chabrias Ltd£13.174.4★993 rev
Barcool Ice Bucket with Lid and Ice Tongs | 4 Litre | Round & Double Walled Insulation | Perfect for Home Bars Pubs Restaurants BBQs and Picnics (Silver)
Barcool£16.334.4★1,308 rev
Barcool Ice Bucket with Lid and Ice Tongs | 4 Litre | Square & Double Walled Insulation | Perfect for Home Bars Pubs Restaurants BBQs and Picnics (Black)
Barcool£13.724.2★605 rev
Double Walled Stainless Steel Insulated Ice Bucket with Removable Lid AndIce Tong 1.6 L Double Wall Ice Bucket for Home Bar Restaurant BBQ Parties Clubs
Eidoct£11.364.2★152 rev
Newest
by launch date
Yuhiokh 3L Stainless Steel Ice Bucket - Double Wall Insulated for Longer Lasting Ice. Ideal for Champagne Wine Cocktails. Includes Lid Tongs and Scoop
Yuhiokh£16.1121 rev
2-Pack Extra Large 14L Ice Buckets with Handles - Galvanized Steel Beverage Tubs for Champagne Beer Cocktails - Rustic Industrial Drink Tub for Mimosa Bar Wedding Backyard Parties
1ZIZIFA8£20.819 rev
1.6L Double Walled Stainless Steel Ice Bucket with Lid and Tongs Ices Scoop for Home Bar Restaurant BBQ Clubs and Picnics Ice Buckets for Parties
CHUNGG£11.618 rev
Lifewit 6.5L Ice Bucket for Parties Portable Champagne Bucket for Cocktail Bar Clear Plastic Drink Cooler for Beverage/Wine/Beer/Juice Mimosa Bar Chiller Tub with Scoop 38 x18x20cm/15x7x8
Lifewit£16.12411 rev
Lifewit 6.5L Ice Bucket for Parties 2 PCS Portable Champagne Bucket for Cocktail Bar Clear Plastic Drink Cooler for Beverage/Wine/Beer/Juice Mimosa Bar Chiller Tub with Scoop 38 x18x20cm/15x7x8
Lifewit£22.82411 rev
Trending
90-day click momentumLifewit 6.5L Ice Bucket for Parties 2 PCS Portable Champagne Bucket for Cocktail Bar Clear Plastic Drink Cooler for Beverage/Wine/Beer/Juice Mimosa Bar Chiller Tub with Scoop 38 x18x20cm/15x7x8
Lifewit£22.824.6★
1.6L Double Walled Stainless Steel Ice Bucket with Lid and Tongs Ices Scoop for Home Bar Restaurant BBQ Clubs and Picnics Ice Buckets for Parties
CHUNGG£11.614.5★
2-Pack Extra Large 14L Ice Buckets with Handles - Galvanized Steel Beverage Tubs for Champagne Beer Cocktails - Rustic Industrial Drink Tub for Mimosa Bar Wedding Backyard Parties
1ZIZIFA8£20.814.7★
Chabrias Ltd 10 Litre Ice Bucket Brushed Aluminium Effect Ice Cube Bucket Ice Buckets for Parties Bar Accessories Large Ice Bucket Beer Bucket Champagne Ice Bucket Ice Bucket with Lid
Chabrias Ltd£20.194.3★
LIVIVO Galvanised Steel 24L Drinks Ice Cool Bucket with Handles - Great for Parties BBQs and Bars Cooling Bottles Cans of Beer or Soft Drinks
LIVIVO£11.414.4★
What buyers say about ice bucket
What buyers praise and complain about, mined from review topics.What buyers love
“Great product looks like it is well made”
“Good size”
“Good value for money”
“Exactly what I needed”
“Slick design”
“easy clean”
“which keeps things fresher for longer”
“sturdy as can be”
“Gives you plenty of space for your drinks & looks great”
“Works great”
What buyers complain about
“Poor quality, broken after 6 uses”
“Breaks easy”
“Very small and came without the tongs not value money”
“Save £15 and get two Tupperware boxes, larger and smaller”
“Misleading ad”
“Leaks”
“Incorrect material in description”
“The lid is very thin metal and not insulated”
“It is NOT insulated at all”
“However the product was damaged in opening also it was flimsy not worth the amount of money paid by a long shot”
Top return reasons
Common questions
- Is ice bucket profitable to sell on Amazon United Kingdom?
- The niche generates £389K/yr across 44 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +145.3%. Flapen's verdict: Worth a look (69/100).
- How competitive is the ice bucket niche?
- 27 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in ice bucket?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.6%.
- When does demand for ice bucket peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the ice bucket niche?
- Listings span £6.66–£25.33; the average listing price is £14.90 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.