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Ice Bucket

Pass

Ice Bucket scores 69 out of 100, a Pass. Shoppers spend $389K a year here, search demand grew +145.3% this quarter, and returns run at 1.6% of orders.

Filters Trending
Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£389K/yr504K searches / yr
90-day growth
+145.3%search demand this quarter
Competition
42%top-5 click share · 27 brands · 45 sellers

Flapen Score

Ice Bucket against its category

The dotted line is the Home & Garden average. Past it, Ice Bucket is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Bucket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Bucket 504K times last year and spent an estimated £389K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +145.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
+145.3%
Conversion, latest week
5.2%
Market size, estimated
£389Ka year
Peak month
July3.1× the quietest month
Top search term
ice bucket254K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.66 to £25.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.66–£25.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #13 within Barware. It carries 415 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
82%
Out of stock, average day
5.8%
Average rank
#13in Barware
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
44

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ice Bucket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

45

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

42%

Top 20: 77%

Open market

26%

  • Barcool24%
  • Chabrias Ltd17%
  • LIVIVO16%
  • Eidoct8%
  • bar@drinkstuff5%
  • Lifewit3%

Demand

Ice Bucket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Ice Bucket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice bucket254K/yr
  • ice bucket with lid and tongs72K/yr
  • ice buckets37K/yr
  • ice buckets for parties30K/yr
  • ice bucket with lid28K/yr
  • large ice bucket17K/yr
  • insulated ice bucket9K/yr
  • ice bucket large9K/yr
  • small ice bucket10K/yr
  • insulated ice bucket with lid6K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Bucket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.09

Poor quality, broken after 6 uses

Cheaply made

Very poor quality

Durability11%−0.11

Breaks easy

its not very durable

Broken within days

Size-Overall10%+2.01

Very small and came without the tongs not value money

Small

Very small bucket

Value For Money9%

Save £15 and get two Tupperware boxes, larger and smaller

Not worth the money

Not good value for money

Advertised Vs Actual Product7%+0.22

Misleading ad

Not as advertised

this what they call completely useless

Love

Quality-Overall23%+1.09

Great product looks like it is well made

scoop are good quality

Excellent quality

Size-Overall23%+2.01

Good size

decent size as described

great size for a gathering

Value For Money15%

Good value for money

Well worth it

Good price

Advertised Vs Actual Product10%+0.22

Exactly what I needed

Exactly as shown

As described

Design-Overall5%+0.65

Slick design

Looks very stylish

The design is glamorous enough for a cocktail party

Return

1.6% Return rate 76% Fixable by listing

Size-Overall67%▆▇█▇██

Very small and came without the tongs not value money

Small

Very small bucket

Quality-Overall6%▅█▆▆▃▃

Poor quality, broken after 6 uses

Cheaply made

Very poor quality

Leak-Proof6%█▃▃▃▂▄

Leaks

It leaked

Leaked everywhere

Material Quality3%█▇▅▅▃▃

Incorrect material in description

Poor material

This is plastic

Advertised Vs Actual Product3%█▂▄▁▂▅

Misleading ad

Not as advertised

this what they call completely useless

FAQ

Common Ice Bucket questions

Answered from the same tracked data.