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Hydroflask Straw Lid

Fail

The top 5 brands take 100% of clicks, so Hydroflask Straw Lid is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£35K/yr44K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
66%top-5 click share · 6 brands · 37 sellers

Flapen Score

Hydroflask Straw Lid against its category

The dotted line is the Home & Garden average. Past it, Hydroflask Straw Lid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask Straw Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydroflask Straw Lid 44K times last year and spent an estimated £35K. The top 5 brands take 100% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
5.7%
Market size, estimated
£35Ka year
Peak month
July1.5× the quietest month
Top search term
hydroflask straw lid15K searches a year

02 · Price

A sale here is worth £13.67.

Listings sell for £13.67 on average, from £5.05 to £30.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.67 that is £1K to £3K a year per listing.

Average price
£13.67under the $15 to $100 sweet spot
Price range
£5.05–£30.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #706 within Preserving. It carries 1,576 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#706in Preserving
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,576per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hydroflask Straw Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Hydro Flask81%
  • PHULWEL7%
  • CATELL4%
  • Generic4%
  • WK IEASON1%
  • Amgkonp1%

Demand

Hydroflask Straw Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Hydroflask Straw Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask straw lid15K/yr
  • hydro flask straw lid9K/yr
  • hydroflask lid6K/yr
  • hydro flask lid6K/yr
  • hydroflask straw5K/yr
  • hydro flask straw4K/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask Straw Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof36%

Leaks

Leaks constantly- from the sides

After 4 months it has started to leak when its on its side

Size-Overall21%+2.42

don't fit the connector

does not fit a Yeti bottle

They are too big in diameter

Thickness14%−0.02

Also require effort to attach as they are thicker

Moist/Dry7%−0.04

it will get everything wet

Compatibility-Overall7%−0.04

Not for Yeti Rambler bottles

Love

Size-Overall48%+2.42

Fits perfectly

fits multiple hydro flasks I have

the 21oz size is ideal to carry without being bulky

Value For Money9%+0.64

Definitely value for money

Worth every penny

Well worth the price

Quality-Overall8%+0.33

Nice quality, can be hard to clean

Quality seems great so far

Superb quality

Advertised Vs Actual Product7%−0.08

Did the job

Product Condition7%+0.52

its a new bottle

Return

2.5% Return rate 86% Fixable by listing

Size-Overall80%▇█▆▇▇▇

don't fit the connector

does not fit a Yeti bottle

They are too big in diameter

Leak-Proof4%▂▁█▄▁▇

Leaks

Leaks constantly- from the sides

After 4 months it has started to leak when its on its side

Compatibility-Overall3%▇▁▃█▄▃

Not for Yeti Rambler bottles

Functionality-Overall2%█▁▇▁▃▄
Advertised Vs Actual Product2%▆▁█▇▅▁

FAQ

Common Hydroflask Straw Lid questions

Answered from the same tracked data.