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Hydrangea Plants

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $54K a year here, so Hydrangea Plants is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£54K/yr148K searches / yr
90-day growth
+50.2%search demand this quarter
Competition
51%top-5 click share · 9 brands · 25 sellers

Flapen Score

Hydrangea Plants against its category

The dotted line is the Home & Garden average. Past it, Hydrangea Plants is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrangea Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrangea Plants 148K times last year and spent an estimated £54K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+50.2%
Conversion, latest week
2.9%
Market size, estimated
£54Ka year
Peak month
July12.3× the quietest month
Top search term
hydrangea plants94K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £4.92 to £29.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.67 that is £1K to £3K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£4.92–£29.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #493 within Plants, Seeds & Bulbs. It carries 212 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
7%
Out of stock, average day
12.3%
Average rank
#493in Plants, Seeds & Bulbs
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hydrangea Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

25

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

5%

  • GardenersDream54%
  • Carbeth Plants19%
  • YouGarden9%
  • Westland5%
  • Shrub5%
  • Thompson & Morgan4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Hydrangea Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.3×

Search terms

Top Hydrangea Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrangea plants94K/yr
  • hydrangea35K/yr
  • hydrangeas10K/yr
  • hydrangea plant4K/yr
  • hydrangeas plants for the garden6K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrangea Plants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.36

- bigger than i expected

To small

Plant was very small

Plant Growth27%+3.76

Didn't grow

They never grew

Looks unlikely to grow

Value For Money10%−0.12

For £22 this is an absolute joke - do NOT buy

Not even worth one star

Overpriced

Quality-Overall6%+0.50

Poor quality

I was extremely disappointed with the quality of the

Average product

Durability6%−0.11

Its dead

Died after a month

Didnt survive

Love

Plant Growth59%+3.76

Healthy plant

Good plants, growing well

Growing beautifully, lovely plant

Quality-Overall13%+0.50

Really pleased with the quality of hydrangea

Excellent quality

Good product

Value For Money8%−0.12

reasonable price

Value for money

Good value

Size-Overall6%−0.36

good size

size as described

Came true to size

Advertised Vs Actual Product4%+0.05

As advertised

As described

They are just what I wanted

Return

0.3% Return rate 49% Fixable by listing

Quality-Overall30%▃▅▇▃▇█

Poor quality

I was extremely disappointed with the quality of the

Average product

Color21%█▄▃▄▃▁

with leaves unsure what colour each one will be

Advertised Vs Actual Product12%▁▇▇▅▄█
Size-Overall10%▁▅▅█▃▇

- bigger than i expected

To small

Plant was very small

Plant Growth8%▁▁▁▄█▂

Didn't grow

They never grew

Looks unlikely to grow

FAQ

Common Hydrangea Plants questions

Answered from the same tracked data.