hydrangea plants
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great212.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Price range
Good£4.92–£29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£54K£54K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, hydrangea plants is a £54K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
hydrangea plants market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 7%
- Sponsored
- 89%
- Out of stock
- 12.3%
- Avg brand age
- 38 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
25
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
5%
- GardenersDream54%
- Carbeth Plants19%
- YouGarden9%
- Westland5%
- Shrub5%
- Thompson & Morgan4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.3×
Top hydrangea plants search terms
- hydrangea plants94K/yr
- hydrangea35K/yr
- hydrangeas10K/yr
- hydrangea plant4K/yr
- hydrangeas plants for the garden6K/yr
Top hydrangea plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GardenersDream 3 X Mixed Hydrangea Macrophylla Plants in Pots - Outdoor Garden Ready Flowering Shrubs - Potted Outdoor Plants for Gardens and Borders (15-25 cm incl. 9 cm Pot)
GardenersDream£16.483.9★634 rev
Carbeth Plants Hydrangea Macrophylla Bouquet Rose in 9cm Pot - Ready to Plant
Carbeth Plants£8.543.9★75 rev
Hydrangea paniculata Wims Red Compact Deciduous Potted Shrub Garden Plant (9cm Pot 15-30cm)
GardenersDream£8.834.0★605 rev
GardenersDream Hydrangea Teller Blue Plant - Deciduous Outdoor Plant - Outdoor Garden Ready Hardy Shrub with Beautiful Blue Summer Flowers - Shrub for Pots Gardens and Borders (9cm Pot 15-30cm)
GardenersDream£8.653.9★556 rev
Paniculate Hydrangea Vanille Fraise Deciduous Outdoor Garden Shrub Plant in Pot (9cm Pot 15-25cm)
GardenersDream£9.594.2★105 rev
Newest
by launch datePaniculate Hydrangea Vanille Fraise Deciduous Outdoor Garden Shrub Plant in Pot (3 Litre Pot 30-50cm)
GardenersDream£20.26105 rev
YouGarden Hydrangea Magical Vesuvio Established Plant in 3 Litre Pot Garden Colour Easy To Grow Hardy
YouGarden£13.074 rev
Carbeth Plants Blue Hydrangea in 5L Pot - Summer Garden Plant
Carbeth Plants£29.7723 rev
Plant Theory Little Purple Mophead Hydrangea Hydrangea Macrophylla Outdoor Shrub Plant 2L Pot
Plant theory£15.5815 rev
Hydrangea macrophylla Plant in 9cm Pot - Ready to Plant | Perfect Plant for Summer Colour (Nikko Blue)
Carbeth Plants£8.5130 rev
Trending
90-day click momentumYouGarden Hydrangea Magical Vesuvio Established Plant in 3 Litre Pot Garden Colour Easy To Grow Hardy
YouGarden£13.074.7★
Paniculate Hydrangea Vanille Fraise Deciduous Outdoor Garden Shrub Plant in Pot (3 Litre Pot 30-50cm)
GardenersDream£20.264.2★
Hydrangea macrophylla Ayesha in a 9cm Pot - Ready to Plant - Add Colour to Your Garden (1 Plant)
Carbeth Plants£8.703.4★
Hydrangea Potted Plant Flowers Outdoor Shrub for Patios White Vanille Fraise Easy to Grow 1 x 8cm Pot by Thompson & Morgan
Thompson & Morgan£12.214.0★
Hydrangea Paniculata Little Spooky Outdoor Flowering Garden Shrub Plant in Pot (20-30cm Incl. Pot)
GardenersDream£8.873.4★
What buyers say about hydrangea plants
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy plant”
“Really pleased with the quality of hydrangea”
“reasonable price”
“good size”
“As advertised”
“fill this flower bed with permanent colours”
“Easy to use”
“.I am so happy as it was a gift for mothers day highly reccomend”
“allow sufficient space”
What buyers complain about
“- bigger than i expected”
“Didn't grow”
“For £22 this is an absolute joke - do NOT buy”
“Poor quality”
“Its dead”
“No strength”
“with leaves unsure what colour each one will be”
“in this heat I feared the worst”
“Hydrana. No instructions how to plant”
“What he received a small, dry, misshapen plant in a cheap plastic pot - with not a single flower”
Top return reasons
Common questions
- Is hydrangea plants profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hydrangea plants niche?
- 9 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in hydrangea plants?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Value For Money. The return rate is 0.3%.
- When does demand for hydrangea plants peak?
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 12.3× the quietest.
- What does it cost to enter the hydrangea plants niche?
- Listings span £4.92–£29.77; the average listing price is £12.67 (sweet spot $15–$100). The average incumbent carries 212 reviews — the moat a new listing must climb.