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Hydrangea Feed

Fail

Prices span $4.86–$8.83, mostly outside the sweet spot, so Hydrangea Feed is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£112K/yr82K searches / yr
90-day growth
+62.6%search demand this quarter
Competition
97%top-5 click share · 4 brands · 54 sellers

Flapen Score

Hydrangea Feed against its category

The dotted line is the Home & Garden average. Past it, Hydrangea Feed is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrangea Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrangea Feed 82K times last year and spent an estimated £112K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+62.6%
Conversion, latest week
20.3%
Market size, estimated
£112Ka year
Peak month
May88.3× the quietest month
Top search term
hydrangea feed68K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £4.86 to £8.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.77 that is £8K to £10K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£4.86–£8.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #20 within Fertilisers & Plant Food. It carries 680 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
9.1%
Average rank
#20in Fertilisers & Plant Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hydrangea Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Westland61%
  • Vitax Ltd19%
  • BozexPro7%
  • --6%
  • Bronte Heritage Collection6%

Demand

Hydrangea Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 88.3×

Search terms

Top Hydrangea Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrangea feed68K/yr
  • hydrangea food5K/yr
  • vitax hydrangea feed4K/yr
  • hydrangea plant food2K/yr
  • hydrangea fertilizer2K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrangea Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%+1.18

the leaves arent the best colour

Colour change

Unsure why mine is a darker purple/blue rather than lilac etc

Plant Growth13%+1.05

it nearly killed one of my plants

A good transaction however I've not noticed any improvement in the condition of my plants so probably won't buy this again

Design-Overall6%−0.09

Westland have really messed up with this redesign

Leak-Proof6%

leaking slightly

Value For Money6%−0.10

Not worth it

Love

Quality-Overall24%+1.37

Excellent product

Small family company the produce the best

Fantastic product

Plant Growth24%+1.05

Great item, definitely helps the flowers grow

Great product bought plants back to life

flowering head that is going to produce many large beautiful flowers heads

Color14%+1.18

Works great turned pink to blue

Brighter coloured flowers

Definately changed my pink to blue easily

Value For Money11%−0.10

Great value for money

good price

Appearance & value for money

Ease Of Use7%+0.69

Easy to use

Easy & works

Return

0.0% Return rate 33% Fixable by listing

Leak-Proof48%▁▁▆▃▆█

leaking slightly

Size-Overall26%▁▁█▇▅▂

The package is very small when I opened the package was not full with the product

Value For Money7%▁▁▁█▁▅

Not worth it

Functionality-Overall7%▁▁▁▁█▃
Advertised Vs Actual Product4%▁▁▁█▁▁

FAQ

Common Hydrangea Feed questions

Answered from the same tracked data.