hydrangea feed
Skip itPrices mostly outside the sweet spot ($4.86–$8.83) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+62.6%90-day search growth — must beat 0% to launch
Review moat
Good680avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 82K searches
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Price range
Bad£4.86–£8.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrangea feed is a £112K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
hydrangea feed market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £102K–£135K
- units × avg price
- Conversion rate
- 20.3%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 9.1%
- Avg brand age
- 58 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
54
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Westland61%
- Vitax Ltd19%
- BozexPro7%
- --6%
- Bronte Heritage Collection6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 88.3×
Top hydrangea feed search terms
- hydrangea feed68K/yr
- hydrangea food5K/yr
- vitax hydrangea feed4K/yr
- hydrangea plant food2K/yr
- hydrangea fertilizer2K/yr
Top hydrangea feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.924.6★1,078 rev
Vitax Hydrangea Feed Specially Tailored Added Magnesium and Iron Improves Plant Health Resealable 1KG Pouch
Vitax Ltd£4.864.4★1,730 rev
Vitax Hydrangea Liquid Feed 1 Litre Concentrated Plant Food for Bigger Blooms & Healthier Growth | Makes 225L | Ideal for Potted & Garden Hydrangeas
BozexPro£8.464.1★7 rev
Vitax Hydrangea Liquid Feed. For bigger blooms of flowers. Concentrated 1 Litre - Makes 225 Litres
--£7.074.8★19 rev
Bronte Heritage Hydrangea Feed Controlled-Release Fertiliser Plant Food for Hydrangeas in Borders Pots Containers Easy-Apply Granules for Strong Stems Vibrant Blooms & Healthy Growth 120g Pouch
Bronte Heritage Collection£8.834.4★32 rev
Newest
by launch dateVitax Hydrangea Liquid Feed 1 Litre Concentrated Plant Food for Bigger Blooms & Healthier Growth | Makes 225L | Ideal for Potted & Garden Hydrangeas
BozexPro£8.467 rev
Vitax Hydrangea Liquid Feed. For bigger blooms of flowers. Concentrated 1 Litre - Makes 225 Litres
--£7.0719 rev
Bronte Heritage Hydrangea Feed Controlled-Release Fertiliser Plant Food for Hydrangeas in Borders Pots Containers Easy-Apply Granules for Strong Stems Vibrant Blooms & Healthy Growth 120g Pouch
Bronte Heritage Collection£8.8332 rev
Westland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.921,078 rev
Westland Hydrangea Colourant 500 g
Westland£6.491,214 rev
Trending
90-day click momentumVitax Hydrangea Liquid Feed 1 Litre Concentrated Plant Food for Bigger Blooms & Healthier Growth | Makes 225L | Ideal for Potted & Garden Hydrangeas
BozexPro£8.464.1★
Vitax Hydrangea Feed Specially Tailored Added Magnesium and Iron Improves Plant Health Resealable 1KG Pouch
Vitax Ltd£4.864.4★
Vitax Hydrangea Liquid Feed. For bigger blooms of flowers. Concentrated 1 Litre - Makes 225 Litres
--£7.074.8★
Westland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.924.6★
Westland Hydrangea Colourant 500 g
Westland£6.494.2★
What buyers say about hydrangea feed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great item, definitely helps the flowers grow”
“Works great turned pink to blue”
“Great value for money”
“Easy to use”
“Feed as per instructions”
“As advertised”
“fit all 100%”
What buyers complain about
“the leaves arent the best colour”
“it nearly killed one of my plants”
“Westland have really messed up with this redesign”
“leaking slightly”
“Not worth it”
“Average product”
“Cant read instructions”
“Westland have really messed up with this redesign”
“Sticker did not come off smoothly”
“The package is very small when I opened the package was not full with the product”
Top return reasons
Common questions
- Is hydrangea feed profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +62.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the hydrangea feed niche?
- 4 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in hydrangea feed?
- Top complaints mined from reviews: Color, Plant Growth, Design-Overall. The return rate is 0.0%.
- When does demand for hydrangea feed peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 88.3× the quietest.
- What does it cost to enter the hydrangea feed niche?
- Listings span £4.86–£8.83; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.