How competitive is the Hydrangea Colourant Blue niche on Amazon United Kingdom?

6 brands and 62 sellers compete in Hydrangea Colourant Blue on Amazon United Kingdom. The top 5 Hydrangea Colourant Blue products take 82% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Hydrangea Colourant Blue?

Hydrangea Colourant Blue buyers on Amazon United Kingdom complain most about Color, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hydrangea Colourant Blue niche?

Hydrangea Colourant Blue sells for £9.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.92–£14.39. The average incumbent carries 463 reviews — the moat a new listing must climb.

Hydrangea Colourant Blue

Hydrangea Colourant Blue shows low returns (0.0%), but prices mostly outside the sweet spot ($4.92–$14.39) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51

This niche Category average · 5,777 niches

Is Hydrangea Colourant Blue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hydrangea Colourant Blue is a £39K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Hydrangea Colourant Blue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +215.8% over the last 90 days and 14.6% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr5K

Search volume / yr+215.8%28K

Conversion rate14.6%

Avg price£9.73

Who owns the niche?

The top 5 brands hold 98% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 62

Top-5 product click share82%

Open market3%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Top Hydrangea Colourant Blue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland Hydrangea Colourant 500 g

Price: £6.49
Rating: 4.2/5
Reviews: 1,214
Age: 8y ago

Westland Hydrangea High Performance Liquid Plant Food 1 Litre

Price: £4.92
Rating: 4.6/5
Reviews: 1,078
Age: 5y ago

Vitax 500g Hydrangea Colourant

Price: £7.52
Rating: 4.4/5
Reviews: 939
Age: 12y ago

Vitax Hydrangea Colourant Enthusiast Range 250g

Price: £6.60
Rating: 4.1/5
Reviews: 624
Age: 19y ago

2 X Vitax 500g Hydrangea Colourant

Price: £12.93
Rating: 4.2/5
Reviews: 201
Age: 8y ago

Newest

by launch date

Hydrangea Colourant Pack of 2 x 250g Powder to Enhance Blue Hydrangea Blooms | Easy-to-Use Soil Additive for Acid-Loving Plants | Encourages Rich Blue Flower Colour

Price: £9.99
Rating: 3.8/5
Reviews: 6
Age: 1y ago

Hydrangea Colourant 500g Enhances Blue Colour in Hydrangeas Easy-to-Use Garden Formula for Vibrant Blooms

Price: £14.39
Rating: 4.3/5
Reviews: 17
Age: 1y ago

Vitax Hydrangea ColourantTransform Pink Hydrangeas to Blue Ideal for Acid Soil Easy-to-Use for Indoor & Outdoor Plants 500g

Price: £10.82
Rating: 4.3/5
Reviews: 17
Age: 1y ago

Westland Hydrangea Plant Feed Bundle - 1L High-Performance Hydrangea Liquid Plant Food & 500g Hydrangea Colourant. Garden Fertilisers for Outdoor Plants with Topline Card.

Price: £13.93
Rating: 4.4/5
Reviews: 68
Age: 3y ago

Westland Hydrangea High Performance Liquid Plant Food 1 Litre

Price: £4.92
Rating: 4.6/5
Reviews: 1,078
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Westland58%
Vitax Ltd24%
TOP SAVER6%
Zenon6%
Topline4%
AXpower Inspirational Technology Empowering People3%

Hydrangea Colourant Blue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR14.6%Products9Brands6Top 5 Brands98%OOS Rate4.3%Rating4.3★Reviews463Avg BSR#61

Peak months: May, Jun, Jul · busiest ÷ quietest = 73.7×

Top Hydrangea Colourant Blue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hydrangea colourant blue18K/yr +209.5%16.7% conv.
blue hydrangea feed4K/yr +331.6%12.1% conv.
hydrangea colourant5K/yr +163.3%11.2% conv.

What reviews say buyers love and hate about Hydrangea Colourant Blue

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Color23%

“Brighter coloured flowers”

Plant Growth18%

“Great item, definitely helps the flowers grow”

Quality-Overall17%

“Quality Product”

Value For Money12%

“Good value for money”

Advertised Vs Actual Product11%

“As advertised”

What buyers complain about

88% of reviews

Color42%

“No colour change at all”

Functionality-Overall15%

“Did not work”

Durability8%

“My hydrangea died after using this product”

Plant Growth8%

“it nearly killed one of my plants”

Leak-Proof4%

“leaking slightly”

Hydrangea Colourant Blue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

69%

2Color

13%

3Functionality-Overall

13%

4Maintenance And Repair

Common Hydrangea Colourant Blue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hydrangea Colourant Blue 52/100 on Amazon United Kingdom — Worth a look. The niche generates £39K/yr across 9 tracked products. Search demand moved +215.8% over the last 90 days.