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Hydrangea Colourant Blue

Maybe

Returns run at only 0.0% of orders. But prices span $4.92–$14.39, mostly outside the sweet spot, so Hydrangea Colourant Blue is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£39K/yr28K searches / yr
90-day growth
+215.8%search demand this quarter
Competition
82%top-5 click share · 6 brands · 62 sellers

Flapen Score

Hydrangea Colourant Blue against its category

The dotted line is the Home & Garden average. Past it, Hydrangea Colourant Blue is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrangea Colourant Blue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrangea Colourant Blue 28K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +215.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+215.8%
Conversion, latest week
14.6%
Market size, estimated
£39Ka year
Peak month
July73.7× the quietest month
Top search term
hydrangea colourant blue18K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £4.92 to £14.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.73 that is £2K to £5K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£4.92–£14.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #61 within Fertilisers & Plant Food. It carries 463 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
33%
Out of stock, average day
4.3%
Average rank
#61in Fertilisers & Plant Food
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hydrangea Colourant Blue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Westland58%
  • Vitax Ltd24%
  • TOP SAVER6%
  • Zenon6%
  • Topline4%
  • AXpower Inspirational Technology Empowering People3%

Demand

Hydrangea Colourant Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 73.7×

Search terms

Top Hydrangea Colourant Blue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrangea colourant blue18K/yr
  • blue hydrangea feed4K/yr
  • hydrangea colourant5K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrangea Colourant Blue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color42%−0.06

No colour change at all

Blue

Colour change

Functionality-Overall15%−0.23

Did not work

Didnt work

Durability8%−0.11

My hydrangea died after using this product

Plant Growth8%+0.56

it nearly killed one of my plants

A good transaction however I've not noticed any improvement in the condition of my plants so probably won't buy this again

Leak-Proof4%

leaking slightly

Love

Color23%−0.06

Brighter coloured flowers

Works great turned pink to blue

Great colourant

Plant Growth18%+0.56

Great item, definitely helps the flowers grow

Great product bought plants back to life

flowering head that is going to produce many large beautiful flowers heads

Quality-Overall17%+1.08

Quality Product

Small family company the produce the best

Good product

Value For Money12%+0.83

Good value for money

Good value

Great price

Advertised Vs Actual Product11%+1.16

As advertised

Does the job it's made for

As described

Return

0.0% Return rate 13% Fixable by listing

Leak-Proof69%▁▁▇▅▁█

leaking slightly

Color13%▁▁█▁▁▃

No colour change at all

Blue

Colour change

Functionality-Overall13%▁▁▁▁█▂

Did not work

Didnt work

Maintenance And Repair6%▁▁▁█▁▁

FAQ

Common Hydrangea Colourant Blue questions

Answered from the same tracked data.