hydrangea colourant blue
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($4.92–$14.39) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+215.8%90-day search growth — must beat 0% to launch
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great462.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 28K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£4.92–£14.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrangea colourant blue is a £39K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
hydrangea colourant blue market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 56%
- Out of stock
- 4.3%
- Avg brand age
- 48 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Westland58%
- Vitax Ltd24%
- TOP SAVER6%
- Zenon6%
- Topline4%
- AXpower Inspirational Technology Empowering People3%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +215.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 73.7×
Top hydrangea colourant blue search terms
- hydrangea colourant blue18K/yr
- blue hydrangea feed4K/yr
- hydrangea colourant5K/yr
Top hydrangea colourant blue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Hydrangea Colourant 500 g
Westland£6.494.2★1,214 rev
Westland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.924.6★1,078 rev
Vitax 500g Hydrangea Colourant
Vitax Ltd£7.524.4★939 rev
Vitax Hydrangea Colourant Enthusiast Range 250g
Vitax Ltd£6.604.1★624 rev
2 X Vitax 500g Hydrangea Colourant
Vitax Ltd£12.934.2★201 rev
Newest
by launch date
Hydrangea Colourant Pack of 2 x 250g Powder to Enhance Blue Hydrangea Blooms | Easy-to-Use Soil Additive for Acid-Loving Plants | Encourages Rich Blue Flower Colour
AXpower Inspirational Technology Empowering People£9.996 rev
Hydrangea Colourant 500g Enhances Blue Colour in Hydrangeas Easy-to-Use Garden Formula for Vibrant Blooms
Zenon£14.3917 rev
Vitax Hydrangea ColourantTransform Pink Hydrangeas to Blue Ideal for Acid Soil Easy-to-Use for Indoor & Outdoor Plants 500g
TOP SAVER£10.8217 rev
Westland Hydrangea Plant Feed Bundle - 1L High-Performance Hydrangea Liquid Plant Food & 500g Hydrangea Colourant. Garden Fertilisers for Outdoor Plants with Topline Card.
Topline£13.9368 rev
Westland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.921,078 rev
Trending
90-day click momentumWestland Hydrangea High Performance Liquid Plant Food 1 Litre
Westland£4.924.6★
Hydrangea Colourant Pack of 2 x 250g Powder to Enhance Blue Hydrangea Blooms | Easy-to-Use Soil Additive for Acid-Loving Plants | Encourages Rich Blue Flower Colour
AXpower Inspirational Technology Empowering People£9.993.8★
Westland Hydrangea Colourant 500 g
Westland£6.494.2★
Vitax Hydrangea ColourantTransform Pink Hydrangeas to Blue Ideal for Acid Soil Easy-to-Use for Indoor & Outdoor Plants 500g
TOP SAVER£10.824.3★
Hydrangea Colourant 500g Enhances Blue Colour in Hydrangeas Easy-to-Use Garden Formula for Vibrant Blooms
Zenon£14.394.3★
What buyers say about hydrangea colourant blue
What buyers praise and complain about, mined from review topics.What buyers love
“Brighter coloured flowers”
“Great item, definitely helps the flowers grow”
“Quality Product”
“Good value for money”
“As advertised”
“Most efficient and professional”
“Easy to use”
“Product is fit for purpose”
“followed the easy instructions on the can”
What buyers complain about
“No colour change at all”
“Did not work”
“My hydrangea died after using this product”
“it nearly killed one of my plants”
“leaking slightly”
“Average product”
“Westland have really messed up with this redesign”
“Westland have really messed up with this redesign”
Top return reasons
Common questions
- Is hydrangea colourant blue profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 9 tracked products. 90-day search growth is +215.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hydrangea colourant blue niche?
- 6 brands and 62 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in hydrangea colourant blue?
- Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 0.0%.
- When does demand for hydrangea colourant blue peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 73.7× the quietest.
- What does it cost to enter the hydrangea colourant blue niche?
- Listings span £4.92–£14.39; the average listing price is £9.73 (sweet spot $15–$100). The average incumbent carries 463 reviews — the moat a new listing must climb.