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Hurricane Candle Holder

Fail

Demand is soft, at -31.6% this quarter, so Hurricane Candle Holder is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£49K/yr183K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
28%top-5 click share · 25 brands · 89 sellers

Flapen Score

Hurricane Candle Holder against its category

The dotted line is the Home & Garden average. Past it, Hurricane Candle Holder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hurricane Candle Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hurricane Candle Holder 183K times last year and spent an estimated £49K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
1.1%
Market size, estimated
£49Ka year
Peak month
November3.3× the quietest month
Top search term
hurricane candle holder97K searches a year

02 · Price

A sale here is worth £24.49.

Listings sell for £24.49 on average, from £6.78 to £66.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.49 that is £0 to £2K a year per listing.

Average price
£24.49inside the $15 to $100 sweet spot
Price range
£6.78–£66.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #202 within Candles & Holders. It carries 190 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
94%
Out of stock, average day
11.0%
Average rank
#202in Candles & Holders
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
67

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hurricane Candle Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£979£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

89

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

28%

Top 20: 66%

Open market

24%

  • Glasseam25%
  • NUPTIO24%
  • Hewory7%
  • Havmorph7%
  • Inweder6%
  • Vnituasr6%

Demand

Hurricane Candle Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Hurricane Candle Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hurricane candle holder97K/yr
  • glass hurricane candle holders14K/yr
  • glass candle holders for pillar candles11K/yr
  • hurricane vase9K/yr
  • hurricane candle holders11K/yr
  • candle vase9K/yr
  • hurricane vases5K/yr
  • large glass candle holder5K/yr
  • hurricane candle6K/yr
  • hurricane glass candle holder11K/yr

Reviews and returns

What reviews say buyers love and hate about Hurricane Candle Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.30

had difficulty finding the right fit

just too big for me

Small

Value For Money9%+1.63

I think they're a bit expensive for what you get

I also think they are slightly expensive for the size you get

bit overpriced

Thickness4%−0.01

thickness without that horrid feel of glass that is too thin

The glass is a bit thin

The only downside is that the glass feels thinner than I expected

Ease Of Use4%−0.03

it can be difficult to remove the spent wax

Weather Proof4%−0.05

It may not last in the high winds we get here in the west

Love

Quality-Overall32%−0.10

Good quality

The glass is good quality and crystal clear

Good variety

Value For Money15%+1.63

worth the price

Good value

Good value for money

Design-Overall10%+0.80

They have a simple design

the design makes that clear

Lovely simple design

Shape/Style5%+0.55

Very nice, just what I was looking for, particularly the ribbed glass

suit a wide range of home decor styles

Very stylish and good quality

Brightness/Shine/Glow5%+0.53

Beautiful candle lanterns

These are lovely when lit at night

Tealights are better in it than bigger candle shows off the trees

Return

3.7% Return rate 75% Fixable by listing

Size-Overall62%▇▇▆██▆

had difficulty finding the right fit

just too big for me

Small

Quality-Overall6%▅▂█▁▃▃

Poor quality

Defective Material/Parts6%█▃▆▄▆▅
Advertised Vs Actual Product5%▅█▂▅▂▆
Compatibility-Overall4%▁▆██▁▅

FAQ

Common Hurricane Candle Holder questions

Answered from the same tracked data.