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humizap

Skip it

Soft demand (-62.7% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 46Competition 13Returns 40Price range 55Avg price 80Brand share 35Review moat 72Quality gap 62

Avg price

Great£86.01

avg listing price — sweet spot $15–$100

Review moat

Good614.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£65.26–£128.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad£48K

£48K/yr · 15K searches

Growth

Bad-62.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, humizap is a £48K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

humizap market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£22K–£43K
units × avg price
Conversion rate
3.7%
Avg BSR
#277
Page quality
0%
Prime
88%
Sponsored
75%
Out of stock
34.7%
Avg brand age
26 months
Avg seller age
205 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

  • Asddage23%
  • Lysumurl23%
  • HOMCOM17%
  • KNKA16%
  • CONOPUPlus7%
  • HumiZap6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Weekly Amazon search volume, last 33 weeks — -62.7% search growth over the last 90 days.
450350Holiday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26Jun '26Jul '26

Top humizap search terms

  • dehumidifier 16l6K/yr
  • 16l dehumidifier5K/yr
  • korvix dehumidifier4K/yr
All search terms

Top humizap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£10K30%£15K40%£19K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about humizap

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good price”

Quality-Overall14%

“Great product that has improved my air quality”

Ease Of Use8%

“Easy to Use”

Compactness7%

“Works great so far - nice compact bit of kit”

Efficiency7%

“Super efficient and looks good”

Size-Overall6%

“good size tank”

Design-Overall5%

“it looks well designed”

Advertised Vs Actual Product4%

“Better than expected”

Portability3%

“easy to carry”

Ease Of Cleaning3%

“Easy to empty when it's full”

What buyers complain about

Size-Overall18%

“It was too big”

Durability12%

“The handle has broken off as I moved it”

Functionality-Overall8%

“Reason being the level cut off hadn't worked andu carpet and chest of drawers plus curtains are ruined”

Instructions/User Manual/Troubleshooting8%

“Only downside which is my fault not reading the instructions properly”

Ease Of Use6%

“hard to empty without spills”

Smell2%

“don’t get that damp smell”

Temperature Control2%

“The moment you switched it off you felt the temperature drop”

Add-Ons/Attachments2%

“the clip at the back to home the extension lead in place has snapped off”

Display-Overall2%

“if it didnt have the lit up display I wouldnt be sure it is on as its so quiet”

Leak-Proof2%

“water is leaking when moving the dehumidifier from one place to another”

Top return reasons

Functionality-Overall35%
Size-Overall17%
Strength7%
Durability5%
Quality-Overall4%
Leak-Proof4%
Water Resistance4%
Value For Money3%
Smell3%
Heating2%

Common questions

Is humizap profitable to sell on Amazon United Kingdom?
The niche generates £48K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -62.7%. Flapen's verdict: Skip it (33/100).
How competitive is the humizap niche?
8 brands and 13 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in humizap?
Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 3.8%.
What does it cost to enter the humizap niche?
Listings span £65.26–£128.50; the average listing price is £86.01 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.