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Humizap

Fail

Demand is soft, at -62.7% this quarter, so Humizap is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£48K/yr15K searches / yr
90-day growth
-62.7%search demand this quarter
Competition
84%top-5 click share · 8 brands · 13 sellers

Flapen Score

Humizap against its category

The dotted line is the Home & Garden average. Past it, Humizap is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humizap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Humizap 15K times last year and spent an estimated £48K. The top 5 brands take 84% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-62.7%
Conversion, latest week
3.7%
Market size, estimated
£48Ka year
Top search term
dehumidifier 16l6K searches a year

02 · Price

A sale here is worth £86.01.

Listings sell for £86.01 on average, from £65.26 to £128.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.01 that is £0 to £9K a year per listing.

Average price
£86.01inside the $15 to $100 sweet spot
Price range
£65.26–£128.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 34.7% of listings are out of stock. The average listing ranks #277 within Heating, Cooling & Air Quality. It carries 614 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
34.7%
Average rank
#277in Heating, Cooling & Air Quality
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
614per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Humizap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

  • Asddage23%
  • Lysumurl23%
  • HOMCOM17%
  • KNKA16%
  • CONOPUPlus7%
  • HumiZap6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Humizap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Holiday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.7× · 8 of 12 months tracked

Search terms

Top Humizap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dehumidifier 16l6K/yr
  • 16l dehumidifier5K/yr
  • korvix dehumidifier4K/yr

Reviews and returns

What reviews say buyers love and hate about Humizap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

It was too big

Very small

water tank too small

Durability12%−0.12

The handle has broken off as I moved it

Not durable

it stops working now

Functionality-Overall8%−0.08

Reason being the level cut off hadn't worked andu carpet and chest of drawers plus curtains are ruined

No longer works

Instructions/User Manual/Troubleshooting8%−0.03

Only downside which is my fault not reading the instructions properly

Took a lot of figuring out how to use

Ease Of Use6%+0.52

hard to empty without spills

It was difficult to feel any benefit

Love

Value For Money15%+0.58

Good price

Excellent value for money

Value for Money

Quality-Overall14%+0.78

Great product that has improved my air quality

Excellent product

Good quality device

Ease Of Use8%+0.52

Easy to Use

easy to carry around

This is so handy

Compactness7%+0.51

Works great so far - nice compact bit of kit

Nice and compact

Compact and easy to operate

Efficiency7%+0.33

Super efficient and looks good

Works so so well

it shows it is actually working perfectly

Return

3.8% Return rate 21% Fixable by listing

Functionality-Overall35%▆▇▆▄█▆

Reason being the level cut off hadn't worked andu carpet and chest of drawers plus curtains are ruined

No longer works

Size-Overall17%▇▇▆▅▁█

It was too big

Very small

water tank too small

Strength7%▂▂█▅▁▁
Durability5%█▃▃▁▁▁

The handle has broken off as I moved it

Not durable

it stops working now

Quality-Overall4%▃▁█▁▁▄

FAQ

Common Humizap questions

Answered from the same tracked data.