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Humidor

Maybe

Products sell for $51.13 on average, inside the sweet spot. But buyers convert on only 2.0% of searches, so Humidor is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£227K/yr219K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 69 sellers

Flapen Score

Humidor against its category

The dotted line is the Home & Garden average. Past it, Humidor is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humidor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Humidor 219K times last year and spent an estimated £227K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
2.0%
Market size, estimated
£227Ka year
Peak month
December1.8× the quietest month
Top search term
humidor72K searches a year

02 · Price

A sale here is worth £51.13.

Listings sell for £51.13 on average, from £16.41 to £159.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £51.13 that is £5K to £13K a year per listing.

Average price
£51.13inside the $15 to $100 sweet spot
Price range
£16.41–£159.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #157 within Barware. It carries 351 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
85%
Out of stock, average day
14.7%
Average rank
#157in Barware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
351per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Humidor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

69

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

15%

  • CIGARLOONG28%
  • Marvero22%
  • Volenx18%
  • Errum7%
  • GERMANUS6%
  • KLARSTEIN4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Humidor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Humidor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humidor72K/yr
  • cigar humidor69K/yr
  • cigar box34K/yr
  • humidor cigar box23K/yr
  • humidors8K/yr
  • cigar humidor box8K/yr
  • cigar humidifier4K/yr

Reviews and returns

What reviews say buyers love and hate about Humidor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.45

feels expensive

£40 for a tupperware is basically a rip off

It looks very expensive

Instructions/User Manual/Troubleshooting14%−0.02

Awful instructions

the instructions are totally inadequate

Not much for instructions as the humidor is mostly built except placing the temp gauge inside

Assembly/Installation8%−0.14

Had no idea about all the set up I had to do that can take days

Quality-Overall8%+1.44

Cheap Box

Design-Overall4%−0.07

Very cheap design, poorly made and not airtight at all

Love

Quality-Overall28%+1.44

The quality and finish of the humidor is truly outstanding and blends in with our decor

really well made

Good quality

Value For Money26%+0.45

Brilliant and well priced

Definitely worth the price

Good value for money

Advertised Vs Actual Product6%+0.92

Does the job

As described and worth the money i would say

Size-Overall4%+0.57

they fit in perfectly

It has a very good capacity for its size

Material Quality4%+0.57

It is well made with high quality material that looks very elegant on my desk

Well made and high quality material

Its feels solid looks great

Return

2.4% Return rate 35% Fixable by listing

Size-Overall27%▁▃▇▁█▂
Functionality-Overall26%▅█▅▄▃▃

Poor performance

Defective Material/Parts9%█▆▁▁▅▅
Quality-Overall5%▁▁█▁▅▇

Cheap Box

Measurement/Reading Accuracy4%▄▁▁█▂▁

FAQ

Common Humidor questions

Answered from the same tracked data.