humidor
Worth a lookShows a sweet-spot price point ($51.13 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Great£51.13avg listing price — sweet spot $15–$100
Review moat
Great350.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£16.41–£159.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£227K£227K/yr · 219K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, humidor is a £227K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
humidor market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £153K–£205K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 4%
- Out of stock
- 14.7%
- Avg brand age
- 50 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
69
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
15%
- CIGARLOONG28%
- Marvero22%
- Volenx18%
- Errum7%
- GERMANUS6%
- KLARSTEIN4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top humidor search terms
- humidor72K/yr
- cigar humidor69K/yr
- cigar box34K/yr
- humidor cigar box23K/yr
- humidors8K/yr
- cigar humidor box8K/yr
- cigar humidifier4K/yr
Top humidor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIGARLOONG Cigar Humidor Brown 20-25 Desktop Cedar Wood Lined Cigar Storage Box with Hygrometer and Humidifier (Small)
CIGARLOONG£27.054.4★134 rev
Volenx Desktop Cigar Humidor for 15-20 Cigars Super Sealing Humidor Cigar Box Travel Handcraft Spanish Cedar Wood Cigar Case Cigar Accessories Gift Cigar Box with Hygrometer and Humidifier
Volenx£21.734.5★370 rev
Marvero Cigar Humidors Cedar Wood Humidor with Digital Hygrometer Drawers Humidifiers and Gold-Plated Hardwares. Cigar humidor Cabinet for Men Husband Father 75 Cigars Capacity Ebony Color
Marvero£58.864.5★196 rev
2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)
Errum£28.243.9★46 rev
Desktop Humidor Cabinet Triple-Sided Light with Digital Hygrometer Humidifier and Humidity Packs. 4 Cedar Wood Drawers Humidor Box can Hold 200 Cigars. Present for Men
Marvero£153.314.5★336 rev
Newest
by launch date
Slege Cigar Humidor Humidor Cigar Box Handcraft Cedar Humidor (Black 10-50)
Slege£32.521,071 rev
Volenx Cigar Humidor Cedar Wood Humidor Cigar Box with Digital Hygrometer Humidifiers Glass-Topped Handcrafted Cigar Humidor Box for Cigars
Volenx£61.7229 rev
Cigar Humidor Dayear Desktop Humidor Cigar Box for 15-20 Cigars(Cigars are not Included) Handcraft Wood Cigar Case with Hygrometer and Humidifier Divider Cuban Cigar Smoke Storage Box
Dayear£27.1764 rev
Volenx Cigar Humidor Brown 30-35 for Cuban Cigars Desktop Cedar Wood Lined Humidor Cigar Box with Electronic Hygrometer and 2 PCS Humidifier
Volenx£30.06503 rev
TISFA Cigar Humidor Cedar Wood Desktop Humidor Box with Digital Hygrometer Adjustable Humidifier Accessory Drawer Divider Cigar Length Measurement Glass Top Storage Holder Cigar Case (Black)
TISFA£39.79176 rev
Trending
90-day click momentum
Kam 5XL x 31L Black
Kam£23.934.2★
Slege Cigar Humidor Humidor Cigar Box Handcraft Cedar Humidor (Black 10-50)
Slege£32.524.5★
CIGARLOONG Cigar Humidor Brown 35-56 Cigars Desktop Cedar Wood Lined Cigar Storage Box with Hygrometer and Humidifier (Middle)
CIGARLOONG£30.074.4★
CLZOONG Cigar Humidors Spanish Cedar Elegant humidor with Hygrometer and Humidifier Cedar Wood Humidor Case Cigar Desktop Box Gifts for Men Hold 20-30 Cigars(Black)
CLZOONG£20.923.3★
Volenx Cigar Humidor Brown 30-35 for Cuban Cigars Desktop Cedar Wood Lined Humidor Cigar Box with Electronic Hygrometer and 2 PCS Humidifier
Volenx£30.064.3★
What buyers say about humidor
What buyers praise and complain about, mined from review topics.What buyers love
“The quality and finish of the humidor is truly outstanding and blends in with our decor”
“Brilliant and well priced”
“Does the job”
“they fit in perfectly”
“It is well made with high quality material that looks very elegant on my desk”
“It so easy to use as well”
“Elegant and affordable”
“The thermometer and hydrometer is very handy”
“Would happily buy again as a gift for anyone who enjoys cigars or just appreciates well-made wooden pieces”
“Durability, it's very durable and strong”
What buyers complain about
“feels expensive”
“Awful instructions”
“Had no idea about all the set up I had to do that can take days”
“Cheap Box”
“Very cheap design, poorly made and not airtight at all”
“devider bottom draw is difficult to open so you have to pry alittle”
“Poor performance”
“otherwise avoid this product as its just a plastic storage box with a high price tag”
“Finding it very difficult to get temp correct”
“HR display is slightly off”
Top return reasons
Common questions
- Is humidor profitable to sell on Amazon United Kingdom?
- The niche generates £227K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the humidor niche?
- 14 brands and 69 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in humidor?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 2.4%.
- When does demand for humidor peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the humidor niche?
- Listings span £16.41–£159.58; the average listing price is £51.13 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.