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Humane Rat Traps

Pass

Humane Rat Traps scores 65 out of 100, a Pass. Shoppers spend $171K a year here, search demand grew +9.6% this quarter, and returns run at 1.4% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£171K/yr139K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
43%top-5 click share · 25 brands · 49 sellers

Flapen Score

Humane Rat Traps against its category

The dotted line is the Home & Garden average. Past it, Humane Rat Traps is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humane Rat Traps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Humane Rat Traps 139K times last year and spent an estimated £171K. The top 5 brands take 58% of clicks. Demand peaks in May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
8.6%
Market size, estimated
£171Ka year
Peak month
May1.6× the quietest month
Top search term
humane rat traps45K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £6.85 to £23.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.38 that is £4K to £7K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£6.85–£23.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #297 within Plant Protection & Pest Control. It carries 605 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
17.8%
Average rank
#297in Plant Protection & Pest Control
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Humane Rat Traps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

49

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

43%

Top 20: 87%

Open market

36%

  • Ratkil14%
  • Anyhall14%
  • KCT12%
  • The Big Cheese10%
  • Kwaiyole7%
  • SARSTRY6%

Demand

Humane Rat Traps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Humane Rat Traps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humane rat traps45K/yr
  • rat traps humane21K/yr
  • humane rat trap21K/yr
  • humane rat traps for outdoors10K/yr
  • cage rat traps5K/yr
  • rat trap cage9K/yr
  • rat cage trap7K/yr
  • live rat trap6K/yr
  • rat trap humane5K/yr
  • humane rat traps for indoors5K/yr

Reviews and returns

What reviews say buyers love and hate about Humane Rat Traps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control14%+0.23

initially skeptical of the trap

No rats caught yet

pests were too smart

Size-Overall13%−0.22

note the mesh is also too large

In terms of size they're quite large

Far too small

Functionality-Overall10%−0.31

Not effective at all

Didn't work for me

Peanut butter didnt work

Quality-Overall7%+0.87

Not happy with quality

Garbage

are really cheaply made

Value For Money6%+0.39

these aren't cheap

being the most expensive

A bit pricey

Love

Quality-Overall15%+0.87

the build quality is great

The build quality is solid, too

EXCELLENT PRODUCT

Ease Of Use14%+1.46

Easy to use

Easy to handle

easy to empty

Value For Money12%+0.39

Money well spent

Excellent value

good value

Advertised Vs Actual Product9%+0.69

Just what I needed

Product as advertised

As described

Pest/Insect Control8%+0.23

also good for mice

Great traps

no rats they work well

Return

1.4% Return rate 39% Fixable by listing

Size-Overall30%▆▇▆▆▇█

note the mesh is also too large

In terms of size they're quite large

Far too small

Functionality-Overall22%█▇▇█▇▇

Not effective at all

Didn't work for me

Peanut butter didnt work

Defective Material/Parts11%▄▇▇▄▅█
Mechanism Issues6%▆▅▅▇█▅
Advertised Vs Actual Product5%█▇▆█▄▄

FAQ

Common Humane Rat Traps questions

Answered from the same tracked data.