- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £162K/yr77K searches / yr
- 90-day growth
- +24.8%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 50 sellers
Flapen Score
Hover Mower against its category
The dotted line is the Home & Garden average. Past it, Hover Mower is stronger. Inside it, weaker.
Market
The Hover Mower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hover Mower 77K times last year and spent an estimated £162K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +24.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £162Ka year
- Peak month
- April13.4× the quietest month
- Top search term
- hover mower50K searches a year
02 · Price
A sale here is worth £84.47.
Listings sell for £84.47 on average, from £42.01 to £214.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £84.47 that is £0 to £8K a year per listing.
- Average price
- £84.47inside the $15 to $100 sweet spot
- Price range
- £42.01–£214.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #26 within Mowers & Outdoor Power Tools. It carries 1,701 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #26in Mowers & Outdoor Power Tools
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,701per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hover Mower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago

BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago

Flymo EasiGlide 300 Hover Collect Lawn Mower - 1700W/1900W Motor 30cm Cutting Width 20 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
- Price
- £74.60
- Rating
- 4.1/5
- Reviews
- 4,717
- Age
- 5y ago

Flymo EasiGlide Plus 360V Hover Collect Lawn Mower - 1800W Motor 36cm Cutting Width 26 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
- Price
- £95.75
- Rating
- 4.0/5
- Reviews
- 2,580
- Age
- 5y ago

Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
- Price
- £46.38
- Rating
- 4.2/5
- Reviews
- 3,491
- Age
- 7y ago
Trending
90-day click momentum
Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey
- Price
- £89.99
- Rating
- 4.2/5
- Reviews
- 966
- Age
- 2y ago

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago

LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
- Price
- £54.04
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 5mo ago

LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
- Price
- £87.82
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago

Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
- Price
- £214.66
- Rating
- 2.8/5
- Reviews
- 52
- Age
- 7mo ago
Newest
by launch date
LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
- Price
- £87.82
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago

LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
- Price
- £54.04
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 5mo ago

Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
- Price
- £214.66
- Rating
- 2.8/5
- Reviews
- 52
- Age
- 7mo ago

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago

Forte 1800W Electric Hover Mower with a 36cm cutting width 4 adjustable cutting heights mulching option and grass collection box. Powerful Hover Mower for Medium to Large Lawns.
- Price
- £78.48
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Flymo66%
- BLACK+DECKER20%
- LawnMaster11%
- Forte3%
- Open — no brand owns it (0%)
Demand
Hover Mower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 13.4×
Search terms
Top Hover Mower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hover mower50K/yr
- cordless hover mower8K/yr
- hover lawn mowers8K/yr
- hover mower with grass box6K/yr
- flymo hover mower3K/yr
- hover lawnmower3K/yr
Reviews and returns
What reviews say buyers love and hate about Hover Mower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Cheap poor quality
Absolute garbage
Broke after 2 uses
it has broken
not made to last
battery life is short
Poor battery life
Battery does not last long
this is difficult to manage
Not easy to use
This isnt as easy as it seems
Does not do what supposed to do
it wont budge
would not work
Love
Ease of use
easy to handle
easy to remove
I like the lightweight construction
Very good light weight powerful
Also, this is very lightweight
Good quality
how theres a nice balance of build quality
solid build quality
Good for the price
Money well spent
Great value for money
Easy to put together
Easy to assemble
Assembly is straightforward
Return
1.8% Return rate 14% Fixable by listing
Does not do what supposed to do
it wont budge
would not work
cant get anything else to fit
Grass box too small
So very small
this is difficult to manage
Not easy to use
This isnt as easy as it seems
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hover Mower questions
Answered from the same tracked data.









