Hover Mower
brand-locked demand (top 5 brands take 100% of clicks) — Hover Mower doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Hover Mower profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hover Mower is a £162K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Hover Mower: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +24.8% over the last 90 days and 2.5% of searches end in a purchase.
£162K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 19 products
Top Hover Mower products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago

BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago

Flymo EasiGlide 300 Hover Collect Lawn Mower - 1700W/1900W Motor 30cm Cutting Width 20 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
- Price
- £74.60
- Rating
- 4.1/5
- Reviews
- 4,717
- Age
- 5y ago

Flymo EasiGlide Plus 360V Hover Collect Lawn Mower - 1800W Motor 36cm Cutting Width 26 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
- Price
- £95.75
- Rating
- 4.0/5
- Reviews
- 2,580
- Age
- 5y ago

Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
- Price
- £46.38
- Rating
- 4.2/5
- Reviews
- 3,491
- Age
- 7y ago
Trending
90-day click momentum
Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey
- Price
- £89.99
- Rating
- 4.2/5
- Reviews
- 966
- Age
- 2y ago

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago

LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
- Price
- £54.04
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 5mo ago

LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
- Price
- £87.82
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago

Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
- Price
- £214.66
- Rating
- 2.8/5
- Reviews
- 52
- Age
- 7mo ago
Newest
by launch date
LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
- Price
- £87.82
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago

LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
- Price
- £54.04
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 5mo ago

Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
- Price
- £214.66
- Rating
- 2.8/5
- Reviews
- 52
- Age
- 7mo ago

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago

Forte 1800W Electric Hover Mower with a 36cm cutting width 4 adjustable cutting heights mulching option and grass collection box. Powerful Hover Mower for Medium to Large Lawns.
- Price
- £78.48
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Flymo66%
- BLACK+DECKER20%
- LawnMaster11%
- Forte3%
- Open — no brand owns it (0%)
Hover Mower demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 13.4×
Top Hover Mower search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hover mower50K/yr
- cordless hover mower8K/yr
- hover lawn mowers8K/yr
- hover mower with grass box6K/yr
- flymo hover mower3K/yr
- hover lawnmower3K/yr
What reviews say buyers love and hate about Hover Mower
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Ease of use”
“I like the lightweight construction”
“Good quality”
“Good for the price”
“Easy to put together”
What buyers complain about
59% of reviews“Poor quality”
“Broke after 2 uses”
“battery life is short”
“this is difficult to manage”
“Does not do what supposed to do”
Hover Mower return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hover Mower questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









