hover mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£84.47avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,701.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£162K£162K/yr · 77K searches
Price range
Okay£42.01–£214.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hover mower is a £162K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
hover mower market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £127K–£169K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 9.4%
- Avg brand age
- 42 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Flymo66%
- BLACK+DECKER20%
- LawnMaster11%
- Forte3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 13.4×
Top hover mower search terms
- hover mower50K/yr
- cordless hover mower8K/yr
- hover lawn mowers8K/yr
- hover mower with grass box6K/yr
- flymo hover mower3K/yr
- hover lawnmower3K/yr
Top hover mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
Flymo£58.914.1★5,336 rev
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
BLACK+DECKER£42.014.2★1,005 rev
Flymo EasiGlide 300 Hover Collect Lawn Mower - 1700W/1900W Motor 30cm Cutting Width 20 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
Flymo£74.604.1★4,717 rev
Flymo EasiGlide Plus 360V Hover Collect Lawn Mower - 1800W Motor 36cm Cutting Width 26 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey
Flymo£95.754.0★2,580 rev
Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
Flymo£46.384.2★3,491 rev
Newest
by launch date
LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
LawnMaster£87.8218 rev
LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
LawnMaster£54.0437 rev
Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
Flymo£214.6652 rev
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
Flymo£124.48255 rev
Forte 1800W Electric Hover Mower with a 36cm cutting width 4 adjustable cutting heights mulching option and grass collection box. Powerful Hover Mower for Medium to Large Lawns.
Forte£78.4836 rev
Trending
90-day click momentum
Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey
Flymo£89.994.2★
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
Flymo£124.484.2★
LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee
LawnMaster£54.044.1★
LawnMaster 1700W 33cm Electric Hover Mower - Grass Collection Box Adjustable Cutting Heights for Small to Medium Lawns 2 Year Guarantee
LawnMaster£87.823.9★
Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included
Flymo£214.662.8★
What buyers say about hover mower
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“I like the lightweight construction”
“Good quality”
“Good for the price”
“Easy to put together”
“As advertised”
“The battery life is impressive”
“It cuts very well”
“Seems to have good torque. power”
“it recharges quite quickly”
What buyers complain about
“Poor quality”
“Broke after 2 uses”
“battery life is short”
“this is difficult to manage”
“Does not do what supposed to do”
“Awkward to assemble”
“cant get anything else to fit”
“not very robust”
“Not worth getting”
“Arrived with no instructions”
Top return reasons
Common questions
- Is hover mower profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the hover mower niche?
- 4 brands and 50 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hover mower?
- Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 1.8%.
- When does demand for hover mower peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 13.4× the quietest.
- What does it cost to enter the hover mower niche?
- Listings span £42.01–£214.66; the average listing price is £84.47 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.