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Hover Mower

Fail

The top 5 brands take 100% of clicks, so Hover Mower is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£162K/yr77K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
62%top-5 click share · 4 brands · 50 sellers

Flapen Score

Hover Mower against its category

The dotted line is the Home & Garden average. Past it, Hover Mower is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hover Mower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hover Mower 77K times last year and spent an estimated £162K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
2.5%
Market size, estimated
£162Ka year
Peak month
April13.4× the quietest month
Top search term
hover mower50K searches a year

02 · Price

A sale here is worth £84.47.

Listings sell for £84.47 on average, from £42.01 to £214.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £84.47 that is £0 to £8K a year per listing.

Average price
£84.47inside the $15 to $100 sweet spot
Price range
£42.01–£214.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #26 within Mowers & Outdoor Power Tools. It carries 1,701 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#26in Mowers & Outdoor Power Tools
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hover Mower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Flymo66%
  • BLACK+DECKER20%
  • LawnMaster11%
  • Forte3%
  • Open — no brand owns it (0%)

Demand

Hover Mower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 13.4×

Search terms

Top Hover Mower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hover mower50K/yr
  • cordless hover mower8K/yr
  • hover lawn mowers8K/yr
  • hover mower with grass box6K/yr
  • flymo hover mower3K/yr
  • hover lawnmower3K/yr

Reviews and returns

What reviews say buyers love and hate about Hover Mower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.04

Poor quality

Cheap poor quality

Absolute garbage

Durability9%−0.18

Broke after 2 uses

it has broken

not made to last

Battery Life8%−0.07

battery life is short

Poor battery life

Battery does not last long

Ease Of Use6%+0.87

this is difficult to manage

Not easy to use

This isnt as easy as it seems

Functionality-Overall5%−0.13

Does not do what supposed to do

it wont budge

would not work

Love

Ease Of Use15%+0.87

Ease of use

easy to handle

easy to remove

Weight Light13%+1.11

I like the lightweight construction

Very good light weight powerful

Also, this is very lightweight

Quality-Overall10%−0.04

Good quality

how theres a nice balance of build quality

solid build quality

Value For Money9%+0.59

Good for the price

Money well spent

Great value for money

Assembly/Installation8%+0.65

Easy to put together

Easy to assemble

Assembly is straightforward

Return

1.8% Return rate 14% Fixable by listing

Functionality-Overall20%▁▁▄▇▇█

Does not do what supposed to do

it wont budge

would not work

Defective Material/Parts13%█▁▄▄▄▃
Size-Overall10%▃█▂▂▂▂

cant get anything else to fit

Grass box too small

So very small

Mechanism Issues9%▁▁██▅▆
Ease Of Use5%▁▁██▅▅

this is difficult to manage

Not easy to use

This isnt as easy as it seems

FAQ

Common Hover Mower questions

Answered from the same tracked data.