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Hot Water Urn

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -17.5% this quarter, so Hot Water Urn is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£295K/yr165K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
44%top-5 click share · 21 brands · 59 sellers

Flapen Score

Hot Water Urn against its category

The dotted line is the Home & Garden average. Past it, Hot Water Urn is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Water Urn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Water Urn 165K times last year and spent an estimated £295K. The top 5 brands take 64% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
3.6%
Market size, estimated
£295Ka year
Peak month
November1.6× the quietest month
Top search term
hot water urn46K searches a year

02 · Price

A sale here is worth £49.26.

Listings sell for £49.26 on average, from £15.46 to £104.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £49.26 that is £5K to £12K a year per listing.

Average price
£49.26inside the $15 to $100 sweet spot
Price range
£15.46–£104.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,521 within Vacuum Flasks. It carries 536 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
43%
Out of stock, average day
12.6%
Average rank
#1,521in Vacuum Flasks
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hot Water Urn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

59

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

44%

Top 20: 87%

Open market

31%

  • Oypla31%
  • LLOYTRON10%
  • GEEPAS10%
  • HEFTMAN7%
  • andrew james5%
  • SUPERLEX5%

Demand

Hot Water Urn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hot Water Urn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot water urn46K/yr
  • tea urn36K/yr
  • water urn22K/yr
  • urn hot water16K/yr
  • burco boiler6K/yr
  • tea urn 20 litre7K/yr
  • tea urn 10 litre8K/yr
  • catering urn7K/yr
  • tea earn4K/yr
  • tea urns4K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Water Urn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof17%

leaks

Seems to have a leak

started leaking after 4 months

Durability16%−0.18

Broken on 2nd use

Awful - gave up working in the first few weeks

Stopped working completely within 2 months of purchase

Size-Overall15%+0.57

Quite large

Inaccurate size

the lead is too short

Quality-Overall13%+0.57

Junk

Not great compared to other brands if Im honest

product bad quality

Heating7%+0.16

It doesn't keep the water hot

Non working water heater

it takes forever to heat up

Love

Quality-Overall22%+0.57

Good quality

Excellent - reliable

Great quality kettle, pleased

Value For Money18%+1.16

Good value for money

Good value

Well worth the money

Heating10%+0.16

Handy heater

Quick to heat

Gets hot quick

Advertised Vs Actual Product8%+0.72

Just what you need

Works realty well

As described

Size-Overall7%+0.57

Good size

Large flask

This is a good size for when you have guests

Return

0.8% Return rate 41% Fixable by listing

Size-Overall34%▄▆▅▇▆█

Quite large

Inaccurate size

the lead is too short

Leak-Proof14%█▆▆▅▅▅

leaks

Seems to have a leak

started leaking after 4 months

Heating14%█▅▆▆▆▄

It doesn't keep the water hot

Non working water heater

it takes forever to heat up

Functionality-Overall12%▆██▅▄▅

It doesn't work

Non working water heater

Defective Material/Parts3%▅▁▇██▃

FAQ

Common Hot Water Urn questions

Answered from the same tracked data.