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Hot Tub Filter

Pass

Hot Tub Filter scores 67 out of 100, a Pass. Shoppers spend $897K a year here, search demand grew +307.8% this quarter, and returns run at 0.2% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£897K/yr364K searches / yr
90-day growth
+307.8%search demand this quarter
Competition
64%top-5 click share · 14 brands · 46 sellers

Flapen Score

Hot Tub Filter against its category

The dotted line is the Home & Garden average. Past it, Hot Tub Filter is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Tub Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Tub Filter 364K times last year and spent an estimated £897K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +307.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £897K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+307.8%
Conversion, latest week
15.9%
Market size, estimated
£897Ka year
Peak month
July8.6× the quietest month
Top search term
lazy spa filter94K searches a year

02 · Price

A sale here is worth £15.49.

Listings sell for £15.49 on average, from £4.48 to £30.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £15.49 that is £23K to £31K a year per listing.

Average price
£15.49inside the $15 to $100 sweet spot
Price range
£4.48–£30.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #27 within Pools, Hot Tubs & Supplies. It carries 2,184 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
82%
Out of stock, average day
1.3%
Average rank
#27in Pools, Hot Tubs & Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,184per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hot Tub Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£90K£179K£269K£359K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

46

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

18%

  • Mallez21%
  • Finest-Filters19%
  • POOLPURE19%
  • Bestway15%
  • TOREAD4%
  • AQUALTRA4%

Demand

Hot Tub Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×

Search terms

Top Hot Tub Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lazy spa filter94K/yr
  • hot tub filter109K/yr
  • lay z spa filter33K/yr
  • hot tub filters30K/yr
  • lazy spa filters14K/yr
  • lazy spa filters for hot tub15K/yr
  • spa filters for hot tubs13K/yr
  • hot tub filters replacements8K/yr
  • layzspa filter8K/yr
  • lay z spa filters6K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Tub Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.13

A smidgen too small = big problems later

were not the ones that fit our tub

Not fit for purpose

Filtration28%−0.08

Rubbish filter

Very poor quality filter

Doesn't filter anything

Quality-Overall10%+1.16

Trash

Generally look and feel cheaper qauilty

not as good as the others I have purchased

Material Quality3%−0.02

They feel and look a cheaper filter paper material and have less folds/riffles than the previous orders

Durability3%+0.20

they do not last as long

Love

Value For Money27%+2.31

Excellent price

Great value for money

Excellent value

Quality-Overall22%+1.16

Excellent product

Good quality and reliable filters

Good quality

Filtration19%−0.08

Filter works

Good filters

Quality filter

Size-Overall12%−0.13

Fits perfectly

Fits and works as described

Fits spa

Advertised Vs Actual Product10%+0.95

Does the job well

As described

Does what it needs to do

Return

0.2% Return rate 82% Fixable by listing

Size-Overall78%█▇██▆▆

A smidgen too small = big problems later

were not the ones that fit our tub

Not fit for purpose

Filtration10%▁█▁▁▇█

Rubbish filter

Very poor quality filter

Doesn't filter anything

Compatibility-Overall4%▁▁▁▁█▇
Advertised Vs Actual Product2%▁▁▁▁█▄
Quality-Overall1%▁▁▁▁█▂

Trash

Generally look and feel cheaper qauilty

not as good as the others I have purchased

FAQ

Common Hot Tub Filter questions

Answered from the same tracked data.