Is hot pot profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the hot pot niche?

16 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in hot pot?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.

When does demand for hot pot peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the hot pot niche?

Listings span £2.15–£110.75; the average listing price is £36.20 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.

hot pot

Worth a look

Shows low returns (0.7%), but soft demand (-45.7% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£36.20

avg listing price — sweet spot $15–$100

Price range

Great£2.15–£110.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good898.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Bad£97K

£97K/yr · 287K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.7%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, hot pot is a £97K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hot pot market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £109K–£145K; units × avg price
Conversion rate: 0.9%
Avg BSR: #27
Page quality: 0%
Prime: 90%
Sponsored: 79%
Out of stock: 13.1%
Avg brand age: 41 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

25%

Food Party39%
DEZIN13%
Morrisons8%
Areyourshop5%
Audecook5%
TomYang5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top hot pot search terms

hot pot90K/yr -38.2%1.5% conv.
hotpot52K/yr -41.8%2.2% conv.
hot pot cooker39K/yr -45.1%0.3% conv.
hotpot pot electric40K/yr -47.7%0.5% conv.
hotpot pot22K/yr -46.4%0.4% conv.
hot pot electric20K/yr -70.7%0.3% conv.
chinese hotpot5K/yr -44.4%0.9% conv.
korean hotpot5K/yr -37.3%0.3% conv.
hotpot pot electric with grill5K/yr -69.5%0.8% conv.
hotpot cooker5K/yr -77.7%0.0% conv.

All search terms

Top hot pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Food Party Hot Pot Hotpot Pot Electric with Divider Chinese Hot Pot Cooker 6-Quart Non-Stick Shabu Shabu Pot

Food Party£42.344.3★1,066 rev

Food Party Hot Pot Electric with BBQ Grill Hotpot Chinese Pot Cooker 220V 2200W Korean Barbecue Thai ShabuShabu 2 in 1 Set

Food Party£76.914.4★2,821 rev

Food Party Hot Pot Electric 4L Hotpot Pot with Devider Detachable 220V 1350W Hot Pot Cooker Fondue for 6 People

Food Party£50.654.3★1,066 rev

Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control

DEZIN£64.784.5★302 rev

2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control

Areyourshop£46.483.5★13 rev

Newest

by launch date

2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark Green)

Mihoho£20.021 rev

3mo ago

BEOSIOR Hot Pot Grill 2-in-1 Electric Grill with Hot Pot BBQ Grill Chafing Dish Indoor Nonstick and Smokeless 4L Control Electric BBQ Pot Cooker for 3-4 People 2200W for Party

BEOSIOR£50.751 rev

4mo ago

Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)

ZEJEXXB£13.5933 rev

8mo ago

2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark green)

Mihoho£20.8613 rev

8mo ago

2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control

Areyourshop£46.4813 rev

11mo ago

What buyers say about hot pot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Neat quality pan”

Value For Money11%

“Amazing value”

Ease Of Use9%

“Easy to use”

Heating9%

“Very good product easy to use practical heating very quick easy to clean cooks salmon lovely good steamer for all veg pasta rice boiled potatoes great all rounda”

Ease Of Cleaning7%

“Cleanup is straightforward since the pot”

Taste-Overall7%

“Chicken Hotpot was absolutely delicious”

Advertised Vs Actual Product4%

“Better than expected”

Size-Overall4%

“it is a great size for me”

Temperature Retention4%

“Does a exactly as a warmer should do”

Cooking Experience3%

“For steaming it is great”

What buyers complain about

Size-Overall22%

“It does not fit the size of the pot where a”

Quality-Overall13%

“Very cheap quality”

Value For Money9%

“If a little pricey”

Functionality-Overall7%

“I'm disappointed because it is not working”

Ease Of Cleaning6%

“however, this causes a huge issue with cleaning”

Durability4%

“Started peeling after first use”

Heating4%

“Handy thing, only one draw back is the temperature control, only two settings and not much to chooses between them, this needs a lower setting, not just medium and hot, you cannot leave this pot unwatched”

Mechanism Issues4%

“It does not have a fuse and is dangerous”

Cooking Experience1%

“Its cook quickly I burn the veggies on my first attempt because I didnt expect it to cook things so quickly”

Non-Stick Coating1%

“the non-stick coating just peeled away when wiped with a plastic sponge”

Top return reasons

Size-Overall43%

Quality-Overall9%

Heating8%

Functionality-Overall7%

Defective Material/Parts3%

Material Quality3%

Product Condition3%

Thickness3%

Color2%

Value For Money2%

Common questions

Is hot pot profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the hot pot niche?: 16 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in hot pot?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
When does demand for hot pot peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the hot pot niche?: Listings span £2.15–£110.75; the average listing price is £36.20 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.