Hot Pot

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-45.7%

Conversion, latest week

0.9%

Market size, estimated

£97Ka year

Peak month

December2.6× the quietest month

Top search term

hot pot90K searches a year

Listings sell for £36.20 on average, from £2.15 to £110.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £36.20 that is £4K to £9K a year per listing.

Average price

£36.20inside the $15 to $100 sweet spot

Price range

£2.15–£110.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #27 within Cookware. It carries 898 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

90%

Out of stock, average day

13.1%

Average rank

#27in Cookware

Average rating

3.97 starsAmazon United Kingdom average 4.36 stars

Average reviews

898per listing

Listings tracked

29

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months