Hot Pot
Hot Pot shows low returns (0.7%), but soft demand (-45.7% this quarter) keeps it on the watch list.
Flapen Score
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Is Hot Pot profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hot Pot is a £97K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Hot Pot: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -45.7% over the last 90 days and 0.9% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 29 products
Top Hot Pot products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Food Party Hot Pot Hotpot Pot Electric with Divider Chinese Hot Pot Cooker 6-Quart Non-Stick Shabu Shabu Pot
- Price
- £42.34
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 2y ago
Food Party Hot Pot Electric with BBQ Grill Hotpot Chinese Pot Cooker 220V 2200W Korean Barbecue Thai ShabuShabu 2 in 1 Set
- Price
- £76.91
- Rating
- 4.4/5
- Reviews
- 2,821
- Age
- 6y ago
Food Party Hot Pot Electric 4L Hotpot Pot with Devider Detachable 220V 1350W Hot Pot Cooker Fondue for 6 People
- Price
- £50.65
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 1y ago
Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control
- Price
- £64.78
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 1y ago
2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control
- Price
- £46.48
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 11mo ago
Trending
90-day click momentum
2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark green)
- Price
- £20.86
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 8mo ago
2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark Green)
- Price
- £20.02
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
BEOSIOR Hot Pot Grill 2-in-1 Electric Grill with Hot Pot BBQ Grill Chafing Dish Indoor Nonstick and Smokeless 4L Control Electric BBQ Pot Cooker for 3-4 People 2200W for Party
- Price
- £50.75
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control
- Price
- £64.78
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 1y ago
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)
- Price
- £13.59
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago
Newest
by launch date2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark Green)
- Price
- £20.02
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
BEOSIOR Hot Pot Grill 2-in-1 Electric Grill with Hot Pot BBQ Grill Chafing Dish Indoor Nonstick and Smokeless 4L Control Electric BBQ Pot Cooker for 3-4 People 2200W for Party
- Price
- £50.75
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)
- Price
- £13.59
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago
2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark green)
- Price
- £20.86
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 8mo ago
2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control
- Price
- £46.48
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
25%
- Food Party39%
- DEZIN13%
- Morrisons8%
- Areyourshop5%
- Audecook5%
- TomYang5%
Hot Pot demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Hot Pot search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hot pot90K/yr
- hotpot52K/yr
- hot pot cooker39K/yr
- hotpot pot electric40K/yr
- hotpot pot22K/yr
- hot pot electric20K/yr
- chinese hotpot5K/yr
- korean hotpot5K/yr
- hotpot pot electric with grill5K/yr
- hotpot cooker5K/yr
What reviews say buyers love and hate about Hot Pot
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Neat quality pan”
“Amazing value”
“Easy to use”
“Very good product easy to use practical heating very quick easy to clean cooks salmon lovely good steamer for all veg pasta rice boiled potatoes great all rounda”
“Cleanup is straightforward since the pot”
What buyers complain about
72% of reviews“It does not fit the size of the pot where a”
“Very cheap quality”
“If a little pricey”
“I'm disappointed because it is not working”
“however, this causes a huge issue with cleaning”
Hot Pot return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hot Pot questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
