Skip to content

Hot Pot

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -45.7% this quarter, so Hot Pot is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£97K/yr287K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
49%top-5 click share · 16 brands · 27 sellers

Flapen Score

Hot Pot against its category

The dotted line is the Home & Garden average. Past it, Hot Pot is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Pot 287K times last year and spent an estimated £97K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
0.9%
Market size, estimated
£97Ka year
Peak month
December2.6× the quietest month
Top search term
hot pot90K searches a year

02 · Price

A sale here is worth £36.20.

Listings sell for £36.20 on average, from £2.15 to £110.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £36.20 that is £4K to £9K a year per listing.

Average price
£36.20inside the $15 to $100 sweet spot
Price range
£2.15–£110.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #27 within Cookware. It carries 898 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
90%
Out of stock, average day
13.1%
Average rank
#27in Cookware
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
898per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hot Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

25%

  • Food Party39%
  • DEZIN13%
  • Morrisons8%
  • Areyourshop5%
  • Audecook5%
  • TomYang5%

Demand

Hot Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hot Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot pot90K/yr
  • hotpot52K/yr
  • hot pot cooker39K/yr
  • hotpot pot electric40K/yr
  • hotpot pot22K/yr
  • hot pot electric20K/yr
  • chinese hotpot5K/yr
  • korean hotpot5K/yr
  • hotpot pot electric with grill5K/yr
  • hotpot cooker5K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.07

It does not fit the size of the pot where a

Bigger than it looks

Bit small

Quality-Overall13%−0.20

Very cheap quality

Not great quality

also very poor quality

Value For Money9%+1.42

If a little pricey

pricey for it's funtions

Functionality-Overall7%−0.10

I'm disappointed because it is not working

Not working properly

Ease Of Cleaning6%+0.21

however, this causes a huge issue with cleaning

The issue came when it was time to clean the grill pan

pot set is fixed you cannot remove the top black part for cleaning

Love

Quality-Overall16%−0.20

Neat quality pan

Good variety

Good quality

Value For Money11%+1.42

Amazing value

Good value

Worth Buying

Ease Of Use9%+0.32

Easy to use

The controls are easy to use

It's so handy

Heating9%−0.02

Very good product easy to use practical heating very quick easy to clean cooks salmon lovely good steamer for all veg pasta rice boiled potatoes great all rounda

Heats up quickly

Two heat settings, easy clean small and compact

Ease Of Cleaning7%+0.21

Cleanup is straightforward since the pot

easy to clean

the heating element is detachable which is useful for cleaning it

Return

0.7% Return rate 56% Fixable by listing

Size-Overall43%▅█▇▇█▆

It does not fit the size of the pot where a

Bigger than it looks

Bit small

Quality-Overall9%▅▇▇▅█▄

Very cheap quality

Not great quality

also very poor quality

Heating8%▇▅▅█▅▅

Handy thing, only one draw back is the temperature control, only two settings and not much to chooses between them, this needs a lower setting, not just medium and hot, you cannot leave this pot unwatched

part of the grill didn't heat up anything

Functionality-Overall7%▁▃▄▃▄█

I'm disappointed because it is not working

Not working properly

Defective Material/Parts3%▄▆█▆▂▁

FAQ

Common Hot Pot questions

Answered from the same tracked data.