Hot Plate

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

2.7%

Market size, estimated

£481Ka year

Peak month

December1.4× the quietest month

Top search term

hot plate177K searches a year

Listings sell for £24.62 on average, from £9.45 to £47.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £24.62 that is £6K to £12K a year per listing.

Average price

£24.62inside the $15 to $100 sweet spot

Price range

£9.45–£47.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£6K–£12K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #57 within Small Kitchen Appliances. It carries 1,523 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

60%

Out of stock, average day

16.8%

Average rank

#57in Small Kitchen Appliances

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,523per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months