Hot Chocolate Maker
FailDemand is soft, at -67.8% this quarter, so Hot Chocolate Maker is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £355K/yr598K searches / yr
- 90-day growth
- -67.8%search demand this quarter
- Competition
- 57%top-5 click share · 20 brands · 57 sellers
Flapen Score
Hot Chocolate Maker against its category
The dotted line is the Home & Garden average. Past it, Hot Chocolate Maker is stronger. Inside it, weaker.
Market
The Hot Chocolate Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Chocolate Maker 598K times last year and spent an estimated £355K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 598K
- Growth, 90 days vs prior 90
- -67.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £355Ka year
- Peak month
- December20.4× the quietest month
- Top search term
- hot chocolate maker391K searches a year
02 · Price
A sale here is worth £37.36.
Listings sell for £37.36 on average, from £17.92 to £110.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £37.36 that is £4K to £9K a year per listing.
- Average price
- £37.36inside the $15 to $100 sweet spot
- Price range
- £17.92–£110.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #43 within Coffee, Tea & Espresso. It carries 1,670 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 88%
- Out of stock, average day
- 17.0%
- Average rank
- #43in Coffee, Tea & Espresso
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,670per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 9 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Hot Chocolate Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker Milk frothers Velvetiser (Black)
- Price
- £20.19
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 1y ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Pebble Edition - Ideal for Gifts
- Price
- £110.66
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Chalk Edition - Ideal for Gifts
- Price
- £109.09
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Milk Frother Electric 4 in 1 - Automatic Milk Frothers 300ml Large Capacity Milk Steamer Silent Operation Milk Heater and Warmer Hot & Cold Milk Foamer Maker for Latte Coffee Chocolate
- Price
- £27.68
- Rating
- 4.2/5
- Reviews
- 6,992
- Age
- 2y ago
Trending
90-day click momentum
Vexloria Milk Frother Electric 4-in-1 Automatic Milk Frothers Silent Operation Hot & Cold Milk Foamer and Large Capacity Automatic Milk Steamer 20.4oz/580ml for Latte Coffee Chocolate size2
- Price
- £20.20
- Rating
- 4.0/5
- Reviews
- 218
- Age
- 6mo ago
Andizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker (Black)
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 7mo ago
Milk Frother Electric Milk Frother and Steamer 400W Automatic Warm and Cold Foam Maker and Milk Warmer 4 in 1 with 2 Whisk for Latte Cappuccino Macchiato Hot Chocolate Coffee
- Price
- £20.38
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 8mo ago
Milk Frother Electric 6 in 1 - Milk Steamer Coffee Frother Automatic Milk Frothers Hot Chocolate Maker Hot and Cold Milk Foam Maker for Capuccino Latte Milk Warmer and Frother
- Price
- £24.11
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
Newest
by launch dateAndizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
KEPLIN Automatic Milk Frother - 350ml Heating & 250ml Frothing Capacity Electric 5-in-1 with Detachable Stainless Steel Jug Hot & Cold Foam Hot Chocolate Maker Milk Heater & Steamer Black
- Price
- £29.23
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 5mo ago
2026 4-in-1 Electric Milk Frother Automatic Milk with Hot Froth Heat Milk Cold Froth & Hot Chocolate Modes and Large Capacity Magnetic Foam Technology Coffee Frother for Latte & Cappuccino
- Price
- £24.86
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 6mo ago
Vexloria Milk Frother Electric 4-in-1 Automatic Milk Frothers Silent Operation Hot & Cold Milk Foamer and Large Capacity Automatic Milk Steamer 20.4oz/580ml for Latte Coffee Chocolate size2
- Price
- £20.20
- Rating
- 4.0/5
- Reviews
- 218
- Age
- 6mo ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker (Black)
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
57
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
32%
- Straame24%
- Hotel Chocolat16%
- Estefanlo15%
- Rafow5%
- YISSVIC5%
- Salter4%
Demand
Hot Chocolate Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 20.4×
Search terms
Top Hot Chocolate Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot chocolate maker391K/yr
- hot chocolate machine75K/yr
- hot chocolate velvetiser51K/yr
- hot chocolate maker machine23K/yr
- chocolate velvetiser26K/yr
- chocolate machine10K/yr
- milk frother hot chocolate maker11K/yr
- hot chocolate velvetiser machine10K/yr
- hot chocolate machine maker2K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Chocolate Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke quickly
Doesnt last
Broke after a month
This one doesn't heat that well
Heating element stopped working this morning
inconsistent heat
Doesn't work
Stopped working
It does not do what it is supposed to do
Cheap, poor quality
Bad Quality
quality is so cheep
Too expensive
Not great given the price
Not worth the price
Love
The build quality is solid
which shows good build quality
Excellent product
it is so easy to do
Easy To Use
It is also very straightforward to use
so is very easy to remove for cleaning
It's so easy to wash
Easy to keep clean
Excellent value
Reasonable price
Good price
As described
Just what I needed
does the intended job very well
Return
3.2% Return rate 10% Fixable by listing
Doesn't work
Stopped working
It does not do what it is supposed to do
This one doesn't heat that well
Heating element stopped working this morning
inconsistent heat
The jug is larger than most
The milk container is on the small side
it is fairly small
broke quickly
Doesnt last
Broke after a month
Leaks water
Leaking product
Leaked everywhere
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Chocolate Maker questions
Answered from the same tracked data.