Is hot and cold fan profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 51 tracked products. 18 of 21 products launched in the last 360 days are still selling. 90-day search growth is +279.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the hot and cold fan niche?

30 brands and 99 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in hot and cold fan?

Top complaints mined from reviews: Value For Money, Heating, Quality-Overall. The return rate is 1.6%.

What does it cost to enter the hot and cold fan niche?

Listings span £9.82–£390.75; the average listing price is £95.69 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.

hot and cold fan

Worth a look

Shows demand growing +279.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+279.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great£95.69

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,275.31

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£92K

£92K/yr · 128K searches

Price range

Bad£9.82–£390.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, hot and cold fan is a £92K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hot and cold fan market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £96K–£120K; units × avg price
Conversion rate: 0.8%
Avg BSR: #135
Page quality: 0%
Prime: 63%
Sponsored: 92%
Out of stock: 18.0%
Avg brand age: 31 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

38%

Top 20: 74%

Open market

35%

Russell Hobbs26%
Jack Stonehouse11%
EcoNour10%
MoraRise8%
DREO5%
Amazon Basics5%

Demand

Weekly Amazon search volume, last 31 weeks — +279.9% search growth over the last 90 days.

Open Trend

Top hot and cold fan search terms

hot and cold fan44K/yr +479.3%0.7% conv.
hot cold fan12K/yr +435.7%0.6% conv.
heater and cooler fan 2 in 1 tower7K/yr +564.8%0.3% conv.
cooling and heating fan6K/yr >1,000%0.8% conv.
hot and cool fan6K/yr +513.2%0.5% conv.
bladeless fan heater and cooler9K/yr +45.9%0.8% conv.
heating and cooling fan5K/yr +566.8%0.7% conv.
heat and cool fan4K/yr +545.4%0.5% conv.
tower fan heater and cooler4K/yr +127.6%0.7% conv.
bladeless fan heater18K/yr -38.8%0.6% conv.

All search terms

Top hot and cold fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Warmth & Air Cooler | Remote Control Cold & Warm with Timer 3 Speeds Anti Tip & Overheat Protection

Jack Stonehouse£88.523.7★81 rev

Russell Hobbs Bladeless Cooling Fan with 9 Speed Settings Eco High Heat and Sleep Mode LED Display & Remote Control 8-Hour Timer and Oscillating Feature in Black RHCBLDL3IN1B

Russell Hobbs£74.574.2★114 rev

Russell Hobbs Quiet Bladeless Tower Fan & Heater with Remote Control Touch Control 85cm Tall 12 Speed Settings 12 Hour Adjustable Timer Oscillating 2kW White 2 Year Guarantee RHBLDL25W

Russell Hobbs£124.284.2★98 rev

EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible

EcoNour£147.073.4★22 rev

Russell Hobbs Bladeless Cooling Fan with 9 Speed Settings Eco High Heat and Sleep Mode LED Display & Remote Control 8-Hour Timer and Oscillating Feature in White RHCBLDL3IN1

Russell Hobbs£74.604.2★114 rev

Newest

by launch date

MoraRise Bladeless Tower Fan Heater Hot and Cold Fan with Remote 7-Colour LED 70 Oscillating Space Heater for Home Bedroom Office Quiet Cooling & Heating (Black 80cm)

MoraRise£82.386 rev

1mo ago

Drew&Cole SmartAir Dual Breeze Bladeless Hot & Cold Fan and Heater 3 Fan Speeds 2 Heat Settings 120 Oscillation 1-12 Hour Timer Touch Controls & Remote 2200W

Drew&Cole£106.6733 rev

1mo ago

JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Heat & Air Cooler | Remote Control 12H Timer 3 Speeds Anti Tip & Overheat Protection (Black)

Jack Stonehouse£93.3181 rev

2mo ago

Rediffusion ZenAir 3-in-1 Bladeless Fan Heater & HEPA Air Purifier Ambient Light Quiet & Fast Ceramic Heating 9 Fan Speeds 4 Heat Levels 80 Oscillation Bedroom & Office Use White REDAC05WT

Rediffusion£157.2018 rev

2mo ago

KOMORE 2 in1 Bladeless Fan and Heater 8 Speeds 9H Timer Tower Fan for Bedroom Silent DC Motor 90Oscillating Floor Fan with Remote/APP Safe Design Cooling Fans for Home Office Grey

KOMORE£91.4814 rev

4mo ago

What buyers say about hot and cold fan

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Money well spent”

Quality-Overall14%

“Really nice build quality”

Heating10%

“Heats up quickly”

Noise Level8%

“Powerful & quiet”

Remote Control7%

“Good remote control”

Assembly/Installation5%

“Easy to put together”

Ease Of Use5%

“Easy to use”

Strength5%

“Very sturdy”

Advertised Vs Actual Product3%

“just what I wanted”

Design-Overall3%

“sleek look”

What buyers complain about

Value For Money15%

“Little expensive”

Heating11%

“it doesn't help with the heat at all”

Quality-Overall9%

“Cheap quality product”

Durability7%

“Didnt last”

Strength6%

“not very steady”

Size-Overall6%

“Quite small”

Functionality-Overall4%

“Did not work”

Noise Level4%

“is already making a clicking sound as it turns”

Advertised Vs Actual Product2%

“Not as described”

Smell2%

“It smells like plastic”

Top return reasons

Functionality-Overall23%

Size-Overall13%

Heating12%

Strength11%

Value For Money6%

Quality-Overall5%

Advertised Vs Actual Product5%

Noise Level3%

Smell3%

Durability2%

Common questions

Is hot and cold fan profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 51 tracked products. 18 of 21 products launched in the last 360 days are still selling. 90-day search growth is +279.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the hot and cold fan niche?: 30 brands and 99 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in hot and cold fan?: Top complaints mined from reviews: Value For Money, Heating, Quality-Overall. The return rate is 1.6%.
What does it cost to enter the hot and cold fan niche?: Listings span £9.82–£390.75; the average listing price is £95.69 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.