Hose Reel
PassHose Reel scores 77 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +133.3% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 77 / 100Top 1% of 5,777 Home & Garden niches · +26 vs the category median of 5177
- Market size
- £1.4M/yr1.3M searches / yr
- 90-day growth
- +133.3%search demand this quarter
- Competition
- 29%top-5 click share · 24 brands · 135 sellers
Flapen Score
Hose Reel against its category
The dotted line is the Home & Garden average. Past it, Hose Reel is stronger. Inside it, weaker.
Market
The Hose Reel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hose Reel 1.3M times last year and spent an estimated £1.4M. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +133.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +133.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £1.4Ma year
- Peak month
- May8.3× the quietest month
- Top search term
- hose reel347K searches a year
02 · Price
A sale here is worth £41.89.
Listings sell for £41.89 on average, from £10.52 to £121.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £41.89 that is £21K to £31K a year per listing.
- Average price
- £41.89inside the $15 to $100 sweet spot
- Price range
- £10.52–£121.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £21K–£31K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #32 within Watering Equipment. It carries 2,876 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 78%
- Out of stock, average day
- 6.9%
- Average rank
- #32in Watering Equipment
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,876per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 14 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hose Reel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hozelock 2-in-1 Compact Enclosed Hose Reel with 25 m Hose and Connectors
- Price
- £40.71
- Rating
- 4.5/5
- Reviews
- 13,560
- Age
- 19y ago

Garden Hose Reel 14M 12m Water Pipe +2m Leader Hose Hose Pipe Reel with 8 Adjustable Spray Gun Nozzles Manual Retractable Garden Water Hose Reel Outdoor Hose Reel Set for Garden Patios Balconies
- Price
- £21.33
- Rating
- 4.2/5
- Reviews
- 649
- Age
- 2y ago
![HOZELOCK - Auto Reel 30m wall-mounted hose reel : Easy to Install Lock Auto-rewind Ready-to-use Reel With Nozzle Fittings Hozelock Hose and Accessories Included - 5 Year Guarantee* [2403 0000]](https://m.media-amazon.com/images/I/31++nl5JRsL.jpg)
HOZELOCK - Auto Reel 30m wall-mounted hose reel : Easy to Install Lock Auto-rewind Ready-to-use Reel With Nozzle Fittings Hozelock Hose and Accessories Included - 5 Year Guarantee* [2403 0000]
- Price
- £99.96
- Rating
- 4.5/5
- Reviews
- 4,692
- Age
- 8y ago

Draper Garden Hose Pipe Reel Cart | 45m Storage Capacity | Wall Mounted or Portable Design | Angled Hose Connecter | Hose reels without Hose | 25068
- Price
- £18.15
- Rating
- 4.2/5
- Reviews
- 1,970
- Age
- 9y ago
![HOZELOCK - Compact Hose Reel 25m (ø 12.5 mm) : Integrated Handle Supplied with 25m of Multi-purpose Hose Fittings and Nozzle Max. Capacity 30m [2412P0275]](https://m.media-amazon.com/images/I/411Pj+U4UWL.jpg)
HOZELOCK - Compact Hose Reel 25m (ø 12.5 mm) : Integrated Handle Supplied with 25m of Multi-purpose Hose Fittings and Nozzle Max. Capacity 30m [2412P0275]
- Price
- £31.39
- Rating
- 4.4/5
- Reviews
- 8,725
- Age
- 17y ago
Trending
90-day click momentum
Garden Hose Reel Cart with Wheels 60m Capacity Heavy Duty Portable Hose Pipe Trolley Freestanding Water Hose Holder for Garden Lawn Patio Durable Outdoor Hose Storage
- Price
- £11.53
- Rating
- 3.6/5
- Reviews
- 62
- Age
- 3mo ago

Bietor Retractable Garden Hose Reel 1/2 x 30m+2m Upgraded UV Resistant Heavy Duty Wall Mounted Hose Reel with 10 Patterns Nozzle Any Length Lock Slow Return System 180Swivel Bracket
- Price
- £84.56
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 6mo ago

NETTA Hose Reel 20m Wall Mounted Garden Hose Reel with Auto Rewind & 180 Swivel - Retractable Garden Hose Pipe with 9-Function Spray Gun - Heavy Duty Hose Pipe & 3/4 BSP Fittings
- Price
- £45.47
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

Retractable Garden Hose Reel 1/2 x 30m+2m Wall Mounted Hose Reel with 180 Swivel Bracket 10-Pattern Nozzle Automatic Slow Return System Any Length Lock Hosepipes for Garden Cleaning
- Price
- £82.75
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 7mo ago

Portable Hose Reel Garden Watering Pipe Free Standing Winder Quality Compact | Lightweight & Portable | Rust Resistant | Easy to Assemble | Storage Organiser - Holds Upto 45m
- Price
- £11.15
- Rating
- 3.3/5
- Reviews
- 136
- Age
- 10y ago
Newest
by launch date
Garden Hose Reel Cart with Wheels 60m Capacity Heavy Duty Portable Hose Pipe Trolley Freestanding Water Hose Holder for Garden Lawn Patio Durable Outdoor Hose Storage
- Price
- £11.53
- Rating
- 3.6/5
- Reviews
- 62
- Age
- 3mo ago

Bietor Retractable Garden Hose Reel 1/2 x 30m+2m Upgraded UV Resistant Heavy Duty Wall Mounted Hose Reel with 10 Patterns Nozzle Any Length Lock Slow Return System 180Swivel Bracket
- Price
- £84.56
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 6mo ago

Retractable Garden Hose Reel 1/2 x 30m+2m Wall Mounted Hose Reel with 180 Swivel Bracket 10-Pattern Nozzle Automatic Slow Return System Any Length Lock Hosepipes for Garden Cleaning
- Price
- £82.75
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 7mo ago

NETTA Hose Reel 20m Wall Mounted Garden Hose Reel with Auto Rewind & 180 Swivel - Retractable Garden Hose Pipe with 9-Function Spray Gun - Heavy Duty Hose Pipe & 3/4 BSP Fittings
- Price
- £45.47
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

Garden Hose Reel 25M (ø 15 mm) 2-in-1 as Free Standing or Wall Mounted Hosepipe Complete with 7 Spray Gun Nozzle and Fittings Robust Frame for Stability Compact Hose Reel Flexibility Use
- Price
- £34.28
- Rating
- 4.3/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
135
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
29%
Top 20: 71%
Open market
26%
- Hozelock48%
- Greenera10%
- VonHaus7%
- Draper4%
- Mixwise3%
- Crystals3%
Demand
Hose Reel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.3×
Search terms
Top Hose Reel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hose reel347K/yr
- garden hose reels188K/yr
- retractable hose pipe115K/yr
- wall mounted hose reel114K/yr
- hose pipe reel103K/yr
- garden hose reel76K/yr
- hose reels without hose52K/yr
- retractable hose45K/yr
- hose reel wall mounted38K/yr
- hozelock wall mounted hose reel32K/yr
Reviews and returns
What reviews say buyers love and hate about Hose Reel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Awful quality
Reduced quality
Difficult to assemble
Assembly is difficult
Terrible instructions
leaks all water
It leaks
leaked everywhere
NO INSTRUCTIONS
Bad instructions
inadequate instructions
Broke after 1 month
Broke after a few uses
Didn't last
Love
Solid quality
Brilliant quality
the build quality feels excellent throughout
Value for money
Excellent value
Fair price
Easy to use
easy to handle
Easy to store
Easy to put together
Easy to put up
Ease of installation
Good sturdy cart
Sturdy and easy to install
Nice and sturdy
Return
0.7% Return rate 44% Fixable by listing
not a fitting I had to fit
Bigger than I thought
To small
leaks all water
It leaks
leaked everywhere
Difficult to assemble
Assembly is difficult
Terrible instructions
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hose Reel questions
Answered from the same tracked data.









