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Hose Reel

Pass

Hose Reel scores 77 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +133.3% this quarter, and returns run at 0.7% of orders.

Filters Trending
Flapen Score
77
77 / 100
Top 1% of 5,777 Home & Garden niches · +26 vs the category median of 51
Market size
£1.4M/yr1.3M searches / yr
90-day growth
+133.3%search demand this quarter
Competition
29%top-5 click share · 24 brands · 135 sellers

Flapen Score

Hose Reel against its category

The dotted line is the Home & Garden average. Past it, Hose Reel is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hose Reel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hose Reel 1.3M times last year and spent an estimated £1.4M. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +133.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+133.3%
Conversion, latest week
2.6%
Market size, estimated
£1.4Ma year
Peak month
May8.3× the quietest month
Top search term
hose reel347K searches a year

02 · Price

A sale here is worth £41.89.

Listings sell for £41.89 on average, from £10.52 to £121.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £41.89 that is £21K to £31K a year per listing.

Average price
£41.89inside the $15 to $100 sweet spot
Price range
£10.52–£121.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£21K–£31K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #32 within Watering Equipment. It carries 2,876 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
78%
Out of stock, average day
6.9%
Average rank
#32in Watering Equipment
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,876per listing
Listings tracked
51

04 · Newcomers

Amazon counts 14 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hose Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£43K£85K£128K£170K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

135

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

29%

Top 20: 71%

Open market

26%

  • Hozelock48%
  • Greenera10%
  • VonHaus7%
  • Draper4%
  • Mixwise3%
  • Crystals3%

Demand

Hose Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.3×

Search terms

Top Hose Reel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hose reel347K/yr
  • garden hose reels188K/yr
  • retractable hose pipe115K/yr
  • wall mounted hose reel114K/yr
  • hose pipe reel103K/yr
  • garden hose reel76K/yr
  • hose reels without hose52K/yr
  • retractable hose45K/yr
  • hose reel wall mounted38K/yr
  • hozelock wall mounted hose reel32K/yr

Reviews and returns

What reviews say buyers love and hate about Hose Reel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.80

Cheap quality

Awful quality

Reduced quality

Assembly/Installation11%−0.03

Difficult to assemble

Assembly is difficult

Terrible instructions

Leak-Proof8%

leaks all water

It leaks

leaked everywhere

Instructions/User Manual/Troubleshooting8%−0.11

NO INSTRUCTIONS

Bad instructions

inadequate instructions

Durability7%−0.13

Broke after 1 month

Broke after a few uses

Didn't last

Love

Quality-Overall24%+1.80

Solid quality

Brilliant quality

the build quality feels excellent throughout

Value For Money13%+0.92

Value for money

Excellent value

Fair price

Ease Of Use8%+0.48

Easy to use

easy to handle

Easy to store

Assembly/Installation7%−0.03

Easy to put together

Easy to put up

Ease of installation

Strength7%+0.34

Good sturdy cart

Sturdy and easy to install

Nice and sturdy

Return

0.7% Return rate 44% Fixable by listing

Size-Overall31%▅████▇

not a fitting I had to fit

Bigger than I thought

To small

Leak-Proof10%█▆▅▅▆▅

leaks all water

It leaks

leaked everywhere

Defective Material/Parts9%█▅▆▆▆▆
Assembly/Installation5%▃▅██▇▇

Difficult to assemble

Assembly is difficult

Terrible instructions

Functionality-Overall4%▆▄▆▆▇█

FAQ

Common Hose Reel questions

Answered from the same tracked data.