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Hornwort

Fail

The top 5 brands take 100% of clicks, so Hornwort is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£33K/yr46K searches / yr
90-day growth
+36.7%search demand this quarter
Competition
62%top-5 click share · 5 brands · 3 sellers

Flapen Score

Hornwort against its category

The dotted line is the Home & Garden average. Past it, Hornwort is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hornwort market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hornwort 46K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+36.7%
Conversion, latest week
10.7%
Market size, estimated
£33Ka year
Top search term
hornwort27K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £3.45 to £11.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.67 that is £667 to £2K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£3.45–£11.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£667–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #24 within Plants, Seeds & Bulbs. It carries 1,829 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
6%
Out of stock, average day
5.6%
Average rank
#24in Plants, Seeds & Bulbs
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,829per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Hornwort products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • k2aqua51%
  • Lincolnshire Pond Plants Ltd29%
  • Aquatic Arts10%
  • PondPlantsUK8%
  • Floratica2%

Demand

Hornwort search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Hornwort search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hornwort27K/yr
  • hornwort pond plant uk11K/yr
  • hornwort aquarium plants live8K/yr

Reviews and returns

What reviews say buyers love and hate about Hornwort

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.26

They are a little shorter than expected

Small balls

Quite small

Value For Money11%−0.03

Really disappointed considering the price

overpriced for what you recieve

Too expensive

Plant Growth10%+2.18

Very small plants

Shockingly bad plants

not a strong root system

Advertised Vs Actual Product9%−0.03

misleading

Not as described

Not as advertised

Quality-Overall9%+2.55

Terrible quality, practically a few stems with nothing growing on them except algae

Bad quality

Quality / size of plant was less than expected

Love

Plant Growth34%+2.18

Healthy Plants

Fast growing

the growth was fast

Quality-Overall31%+2.55

Good quality plants

Amazing quality

Good quality plants

Value For Money9%−0.03

fair price

Excellent value

Value for money

Advertised Vs Actual Product9%−0.03

As described

As advertised

As pictured

Size-Overall5%−0.26

grew pretty good in size

Good size

Various sizes

Return

0.0% Return rate 46% Fixable by listing

Size-Overall23%▇▅█▄▄▄

They are a little shorter than expected

Small balls

Quite small

Plant Growth19%▁▅▆█▃█

Very small plants

Shockingly bad plants

not a strong root system

Advertised Vs Actual Product13%█▇▃▆▂▂

misleading

Not as described

Not as advertised

Quality-Overall8%▁▄▇▁█▆

Terrible quality, practically a few stems with nothing growing on them except algae

Bad quality

Quality / size of plant was less than expected

Color8%▁▁▁▅█▃

Then, they became yellowish and they began to flake

then the colour comes out

Colour was not good

FAQ

Common Hornwort questions

Answered from the same tracked data.