Hornwort
FailThe top 5 brands take 100% of clicks, so Hornwort is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £33K/yr46K searches / yr
- 90-day growth
- +36.7%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 3 sellers
Flapen Score
Hornwort against its category
The dotted line is the Home & Garden average. Past it, Hornwort is stronger. Inside it, weaker.
Market
The Hornwort market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hornwort 46K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +36.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £33Ka year
- Top search term
- hornwort27K searches a year
02 · Price
A sale here is worth £6.67.
Listings sell for £6.67 on average, from £3.45 to £11.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.67 that is £667 to £2K a year per listing.
- Average price
- £6.67under the $15 to $100 sweet spot
- Price range
- £3.45–£11.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £667–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #24 within Plants, Seeds & Bulbs. It carries 1,829 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 6%
- Out of stock, average day
- 5.6%
- Average rank
- #24in Plants, Seeds & Bulbs
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,829per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Hornwort products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5 x Ceratophyllum Demersum Hornwort Live Aquatic Plant for Aquarium Fish Tank Pond Oxygenating Fast Growing Freshwater K2AQUA
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago

Live Hornwort Plant - 2 Extra Large Bunches of Pond Plants by Aquatic Arts - Over 10 Stems by Aquatic Arts
- Price
- £11.62
- Rating
- 3.7/5
- Reviews
- 850
- Age
- 12y ago

k2aqua - 20 ELODEA DENSA Stems Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 2y ago

Lincolnshire Pond Plants Ltd Ceratophyllum (Hornwort) Oxygenating Pond Plant - Native Oxygenator (2 Bunch)
- Price
- £4.44
- Rating
- 3.8/5
- Reviews
- 1,303
- Age
- 1y ago

Lincolnshire Pond Plants Ltd Ceratophyllum (Hornwort) Oxygenating Pond Plant - Native Oxygenator (3 Bunches)
- Price
- £6.05
- Rating
- 3.8/5
- Reviews
- 1,303
- Age
- 1y ago
Trending
90-day click momentum
Live Aquarium Plant Hornwort Ceratophyllum demersum x5 Easy Tropical Pond Aquascaping Fish Tank Fast-Growing Oxygenating Algae Control Snail Free Shrimp Safe Freshwater Floratica
- Price
- £8.56
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

PondPlantsUK Mixed Native Oxygenating Weed with Weights for 1 Metre Squared of Cover.
- Price
- £9.14
- Rating
- 3.7/5
- Reviews
- 369
- Age
- 10y ago

Lincolnshire Pond Plants Ltd Ceratophyllum (Hornwort) Oxygenating Pond Plant - Native Oxygenator (2 Bunch)
- Price
- £4.44
- Rating
- 3.8/5
- Reviews
- 1,303
- Age
- 1y ago

k2aqua 5 Marimo Moss Balls Always Fresh Live Aquarium Plant Cladophora aegagropila
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 1,520
- Age
- 3y ago

k2aqua - 20 ELODEA DENSA Stems Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 2y ago
Newest
by launch date
Live Aquarium Plant Hornwort Ceratophyllum demersum x5 Easy Tropical Pond Aquascaping Fish Tank Fast-Growing Oxygenating Algae Control Snail Free Shrimp Safe Freshwater Floratica
- Price
- £8.56
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

10 ELODEA DENSA Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria K2aqua
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 3,993
- Age
- 8mo ago

5 x Ceratophyllum Demersum Hornwort Live Aquatic Plant for Aquarium Fish Tank Pond Oxygenating Fast Growing Freshwater K2AQUA
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago

Ceratophyllum Demersum 10 Stems Hornwort Live Aquatic Plant for Aquarium Fish Tank Pond Oxygenating Fast Growing Freshwater K2aqua
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago

8 x Ceratophyllum Demersum Hornwort Live Aquatic Plant for Aquarium Fish Tank Pond Oxygenating Fast Growing Freshwater K2AQUA
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- k2aqua51%
- Lincolnshire Pond Plants Ltd29%
- Aquatic Arts10%
- PondPlantsUK8%
- Floratica2%
Demand
Hornwort search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hornwort search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hornwort27K/yr
- hornwort pond plant uk11K/yr
- hornwort aquarium plants live8K/yr
Reviews and returns
What reviews say buyers love and hate about Hornwort
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are a little shorter than expected
Small balls
Quite small
Really disappointed considering the price
overpriced for what you recieve
Too expensive
Very small plants
Shockingly bad plants
not a strong root system
misleading
Not as described
Not as advertised
Terrible quality, practically a few stems with nothing growing on them except algae
Bad quality
Quality / size of plant was less than expected
Love
Healthy Plants
Fast growing
the growth was fast
Good quality plants
Amazing quality
Good quality plants
fair price
Excellent value
Value for money
As described
As advertised
As pictured
grew pretty good in size
Good size
Various sizes
Return
0.0% Return rate 46% Fixable by listing
They are a little shorter than expected
Small balls
Quite small
Very small plants
Shockingly bad plants
not a strong root system
misleading
Not as described
Not as advertised
Terrible quality, practically a few stems with nothing growing on them except algae
Bad quality
Quality / size of plant was less than expected
Then, they became yellowish and they began to flake
then the colour comes out
Colour was not good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hornwort questions
Answered from the same tracked data.









