Horl

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £406K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

2.8%

Market size, estimated

£406Ka year

Peak month

December15.9× the quietest month

Top search term

horl knife sharpener37K searches a year

Listings sell for £101.45 on average, from £25.18 to £246.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £101.45 that is £10K to £25K a year per listing.

Average price

£101.45above the $15 to $100 sweet spot

Price range

£25.18–£246.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£10K–£25K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #112 within Knife Sharpeners. It carries 1,460 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#112in Knife Sharpeners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,460per listing

Listings tracked

7

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months