Is hori hori gardening knife profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Skip it (41/100).

How competitive is the hori hori gardening knife niche?

8 brands and 31 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in hori hori gardening knife?

Top complaints mined from reviews: Durability, Value For Money, Ease Of Use. The return rate is 0.5%.

When does demand for hori hori gardening knife peak?

Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the hori hori gardening knife niche?

Listings span £7.18–£23.26; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

hori hori gardening knife

Skip it

A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great211.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.19

avg listing price — sweet spot $15–$100

Growth

Good+37.8%

90-day search growth — must beat 0% to launch

Price range

Good£7.18–£23.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£62K

£62K/yr · 132K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, hori hori gardening knife is a £62K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Skip it — 41/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hori hori gardening knife market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £49K–£65K; units × avg price
Conversion rate: 2.9%
Avg BSR: #70
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 14.7%
Avg brand age: 51 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Spear & Jackson33%
Esschert30%
Sunsiou12%
FLORA GUARD10%
Darlac8%
Gonpabuly3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top hori hori gardening knife search terms

hori hori gardening knife68K/yr +36.5%3.4% conv.
hori hori knife28K/yr +29.2%2.7% conv.
hori hori18K/yr +45.5%2.7% conv.
niwaki hori hori knife13K/yr +49.5%0.8% conv.
hori hori garden knife6K/yr +54.5%3.1% conv.

All search terms

Top hori hori gardening knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Esschert Design GT115 Hori Hori Knife with Sheath

Esschert£10.974.4★66 rev

Spear & Jackson 4151HH Razorsharp Hori Hori Multi-Tool Stainless Steel Versatile Tool with Holster & Belt Loop Serrated & Straight Edges Depth Markings for Planting Weeding & Cutting

Spear & Jackson£14.934.7★197 rev

Professional Multi-Purpose Garden Trowel - Stainless Steel Blade with Double Edge for Digging Weeding Planting & Cutting - Includes Full-Tang Hardwood Handle & Protective Sheath

Sunsiou£17.374.6★41 rev

Darlac Multi-Purpose Garden Trowel Hori Hori Japanese Design Ideal for Planting Cutting Weeding Dividing Perennials and More Innovative Garden Trowel

Darlac£18.284.7★111 rev

FLORA GUARD Professional Garden Trowel

FLORA GUARD£23.064.8★26 rev

Newest

by launch date

FLORA GUARD Professional Garden Trowel(HLM197)

FLORA GUARD£23.2610 rev

5mo ago

FLORA GUARD Professional Garden Trowel

FLORA GUARD£23.0626 rev

6mo ago

Professional Multi-Purpose Garden Trowel - Stainless Steel Blade with Double Edge for Digging Weeding Planting & Cutting - Includes Full-Tang Hardwood Handle & Protective Sheath

Sunsiou£17.3741 rev

7mo ago

Multi-Purpose Garden Trowel Ideal for Planting Cutting Weeding Dividing Perennials and More Innovative Garden Trowel

Gonpabuly£15.8016 rev

8mo ago

WORKPRO Garden Trowel with V-Notch Tip 30 cm Hand Shovel with Hanging Hole Dual-Edge Design Multi-Purpose Weed Puller Tool with Oxford Sheath for Weeding Digging Root Removal

WORKPRO£13.66165 rev

1y ago

What buyers say about hori hori gardening knife

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“This is an excellent quality garden tool”

Ease Of Use12%

“easy to use”

Strength11%

“It is sturdy”

Cutting/Trimming8%

“the serrated edge cuts through roots very easily”

Plant Growth6%

“Great for gardening”

Value For Money5%

“Excellent value”

Grip5%

“Good size handle with good size blade guards to stop hand contacting sharp blad”

Durability4%

“solid enough to feel reliable”

Comfort-Overall3%

“comfortable to hold”

Advertised Vs Actual Product2%

“Does the job”

What buyers complain about

Durability15%

“Snapped after a few uses”

Value For Money7%

“I thought this maybe a little overpriced”

Ease Of Use5%

“out a bit of a struggle”

Quality-Overall5%

“not finished to a very high standard”

Adhesion/Stickiness4%

“leaving only a small sticky residue”

Cutting/Trimming4%

“struggled to cut through some fairly easy stuff at the allotment”

Thickness4%

“The trowel is definitely thinner than a regular garden trowel”

Weight Heavy4%

“It is much heavier than my normal trowels I use”

Metal Quality3%

“the metal pins werent in a great state”

Size-Overall2%

“Its larger than you might expect”

Top return reasons

Size-Overall41%

Durability16%

Ease Of Use7%

Quality-Overall7%

Metal Quality5%

Strength5%

Defective Material/Parts5%

Drop/Impact Protection5%

Weight Heavy5%

Comfort-Overall2%

Common questions

Is hori hori gardening knife profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Skip it (41/100).
How competitive is the hori hori gardening knife niche?: 8 brands and 31 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in hori hori gardening knife?: Top complaints mined from reviews: Durability, Value For Money, Ease Of Use. The return rate is 0.5%.
When does demand for hori hori gardening knife peak?: Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the hori hori gardening knife niche?: Listings span £7.18–£23.26; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.