Hori Hori Gardening Knife
FailThe top 5 products take 86% of clicks, so Hori Hori Gardening Knife is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £62K/yr132K searches / yr
- 90-day growth
- +37.8%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 31 sellers
Flapen Score
Hori Hori Gardening Knife against its category
The dotted line is the Home & Garden average. Past it, Hori Hori Gardening Knife is stronger. Inside it, weaker.
Market
The Hori Hori Gardening Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hori Hori Gardening Knife 132K times last year and spent an estimated £62K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +37.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £62Ka year
- Peak month
- April4.0× the quietest month
- Top search term
- hori hori gardening knife68K searches a year
02 · Price
A sale here is worth £16.19.
Listings sell for £16.19 on average, from £7.18 to £23.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.19 that is £4K to £8K a year per listing.
- Average price
- £16.19inside the $15 to $100 sweet spot
- Price range
- £7.18–£23.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #70 within Garden Tools & Watering Equipment. It carries 211 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 14.7%
- Average rank
- #70in Garden Tools & Watering Equipment
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 211per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hori Hori Gardening Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Esschert Design GT115 Hori Hori Knife with Sheath
- Price
- £10.97
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 9y ago
Spear & Jackson 4151HH Razorsharp Hori Hori Multi-Tool Stainless Steel Versatile Tool with Holster & Belt Loop Serrated & Straight Edges Depth Markings for Planting Weeding & Cutting
- Price
- £14.93
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago
Professional Multi-Purpose Garden Trowel - Stainless Steel Blade with Double Edge for Digging Weeding Planting & Cutting - Includes Full-Tang Hardwood Handle & Protective Sheath
- Price
- £17.37
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 7mo ago
Darlac Multi-Purpose Garden Trowel Hori Hori Japanese Design Ideal for Planting Cutting Weeding Dividing Perennials and More Innovative Garden Trowel
- Price
- £18.28
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 3y ago
FLORA GUARD Professional Garden Trowel
- Price
- £23.06
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago
Trending
90-day click momentum
FLORA GUARD Professional Garden Trowel(HLM197)
- Price
- £23.26
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5mo ago
FLORA GUARD Professional Garden Trowel
- Price
- £23.06
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago
Professional Multi-Purpose Garden Trowel - Stainless Steel Blade with Double Edge for Digging Weeding Planting & Cutting - Includes Full-Tang Hardwood Handle & Protective Sheath
- Price
- £17.37
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 7mo ago
Spear & Jackson 4151HH Razorsharp Hori Hori Multi-Tool Stainless Steel Versatile Tool with Holster & Belt Loop Serrated & Straight Edges Depth Markings for Planting Weeding & Cutting
- Price
- £14.93
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago
WORKPRO Garden Trowel with V-Notch Tip 30 cm Hand Shovel with Hanging Hole Dual-Edge Design Multi-Purpose Weed Puller Tool with Oxford Sheath for Weeding Digging Root Removal
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 1y ago
Newest
by launch dateFLORA GUARD Professional Garden Trowel(HLM197)
- Price
- £23.26
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5mo ago
FLORA GUARD Professional Garden Trowel
- Price
- £23.06
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago
Professional Multi-Purpose Garden Trowel - Stainless Steel Blade with Double Edge for Digging Weeding Planting & Cutting - Includes Full-Tang Hardwood Handle & Protective Sheath
- Price
- £17.37
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 7mo ago
Multi-Purpose Garden Trowel Ideal for Planting Cutting Weeding Dividing Perennials and More Innovative Garden Trowel
- Price
- £15.80
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 8mo ago
WORKPRO Garden Trowel with V-Notch Tip 30 cm Hand Shovel with Hanging Hole Dual-Edge Design Multi-Purpose Weed Puller Tool with Oxford Sheath for Weeding Digging Root Removal
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
31
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Spear & Jackson33%
- Esschert30%
- Sunsiou12%
- FLORA GUARD10%
- Darlac8%
- Gonpabuly3%
- Open — no brand owns it (2 brands, 4%)
Demand
Hori Hori Gardening Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Hori Hori Gardening Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hori hori gardening knife68K/yr
- hori hori knife28K/yr
- hori hori18K/yr
- niwaki hori hori knife13K/yr
- hori hori garden knife6K/yr
Reviews and returns
What reviews say buyers love and hate about Hori Hori Gardening Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Snapped after a few uses
Broken after not much use
Didn't last one day
I thought this maybe a little overpriced
at £31 this is quite expensive
Its not the cheapest option
out a bit of a struggle
It was extremely difficult to order due to safety rules
not finished to a very high standard
disappointed with quality
Basic tool, quality could be better
leaving only a small sticky residue
Love
This is an excellent quality garden tool
The overall build quality is excellent
Excellent product
easy to use
Handy tool
Very useful tool
It is sturdy
Construction is incredibly sturdy
Sturdy tool
the serrated edge cuts through roots very easily
good for cutting through roots
Its razor sharp
Great for gardening
Also good for cutting a plant inhalf when matured to a good size so you now have two
Very handy in the garden
Return
0.5% Return rate 43% Fixable by listing
Its larger than you might expect
being a bit to large for smaller hands
Snapped after a few uses
Broken after not much use
Didn't last one day
out a bit of a struggle
It was extremely difficult to order due to safety rules
not finished to a very high standard
disappointed with quality
Basic tool, quality could be better
the metal pins werent in a great state
It is not real metal
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hori Hori Gardening Knife questions
Answered from the same tracked data.