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Honeywell Tower Fan

Fail

The top 5 brands take 100% of clicks, so Honeywell Tower Fan is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£13K/yr19K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
87%top-5 click share · 4 brands · 30 sellers

Flapen Score

Honeywell Tower Fan against its category

The dotted line is the Home & Garden average. Past it, Honeywell Tower Fan is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell Tower Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honeywell Tower Fan 19K times last year and spent an estimated £13K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.0%
Market size, estimated
£13Ka year
Peak month
July75.3× the quietest month
Top search term
dimplex ion fresh cooling tower fan10K searches a year

02 · Price

A sale here is worth £69.38.

Listings sell for £69.38 on average, from £51.64 to £114.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £69.38 that is £0 to £7K a year per listing.

Average price
£69.38inside the $15 to $100 sweet spot
Price range
£51.64–£114.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #162 within Heating, Cooling & Air Quality. It carries 8,405 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
9.6%
Average rank
#162in Heating, Cooling & Air Quality
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,405per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Honeywell Tower Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Dimplex71%
  • Honeywell20%
  • Levoit4%
  • DREO4%

Demand

Honeywell Tower Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 75.3×

Search terms

Top Honeywell Tower Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dimplex ion fresh cooling tower fan10K/yr
  • honeywell quietset tower fan5K/yr
  • dimplex dxmbcf black tower fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell Tower Fan

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Noise Level”
17%of negative reviews mention “Value For Money”
1.0%of orders come back
“Not amazing for the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honeywell Tower Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data