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Honey Spoon

Fail

Prices span $1.25–$8.23, mostly outside the sweet spot, so Honey Spoon is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£57K/yr113K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
68%top-5 click share · 15 brands · 31 sellers

Flapen Score

Honey Spoon against its category

The dotted line is the Home & Garden average. Past it, Honey Spoon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Spoon 113K times last year and spent an estimated £57K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
12.8%
Market size, estimated
£57Ka year
Peak month
December2.4× the quietest month
Top search term
honey spoon71K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £1.25 to £8.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £3.95 that is £3K to £4K a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£1.25–£8.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #14 within Cutlery. It carries 565 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#14in Cutlery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Honey Spoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

28%

  • Tala39%
  • DCJWQ13%
  • QUALDESN8%
  • Generic5%
  • LIDOUK4%
  • YIAGUN4%

Demand

Honey Spoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Honey Spoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey spoon71K/yr
  • honey dipper19K/yr
  • wooden honey spoon5K/yr
  • honey drizzler5K/yr
  • honey dippers3K/yr
  • wooden honey dipper3K/yr
  • honey spoon dipper3K/yr
  • honey drizzler stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Spoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.11

Its just too big as honey gets left stuck in it that I cant get off

Small

These are good just a little bit small

Ease Of Cleaning15%−0.05

not so easy to clean

hard to clean

It can be hard to clean the grooves if it gets too sticky

Advertised Vs Actual Product11%−0.05

Not as advertised

Not as described

Wood Quality9%−0.11

Wood was flaking

I don't think making it wooden is the best idea

Quality-Overall5%+1.75

Cheap enough that it doesn't matter I guess

Very poor quality

Love

Quality-Overall29%+1.75

and seem well made

Fabulous quality

Great product

Value For Money24%+1.49

Good value

Great value for money too

well worth the money

Advertised Vs Actual Product8%−0.05

Does the job

Exactly as described

Exactly what I ordered

Ease Of Use7%+0.40

Handy

easy to handle

otherwise very handy

Size-Overall5%−0.11

Size is perfect

Just the right size for my wee jar of honey

They are small enough to be easy to store

Return

0.2% Return rate 50% Fixable by listing

Size-Overall25%▁█▁▁▁▅

Its just too big as honey gets left stuck in it that I cant get off

Small

These are good just a little bit small

Quality-Overall25%▁▁█▁▁█

Cheap enough that it doesn't matter I guess

Very poor quality

Adhesion/Stickiness13%█▁▁▁▁▁

couldn't even stick the ends on straight

Color13%▁▁▁█▁▁
Compatibility-Overall13%▁▁▁▁█▁

FAQ

Common Honey Spoon questions

Answered from the same tracked data.