Home Decor

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

-76.2%

Conversion, latest week

0.5%

Market size, estimated

£490Ka year

Peak month

January4.5× the quietest month

Top search term

home decor1.1M searches a year

Listings sell for £17.51 on average, from £1.64 to £159.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £17.51 that is £0 to £2K a year per listing.

Average price

£17.51inside the $15 to $100 sweet spot

Price range

£1.64–£159.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Artificial Flora. It carries 3,550 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

97%

Out of stock, average day

4.7%

Average rank

#60in Artificial Flora

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,550per listing

Listings tracked

94

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months