Is hob covers profitable to sell on Amazon United Kingdom?

The niche generates £220K/yr across 60 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the hob covers niche?

47 brands and 81 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in hob covers?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.3%.

When does demand for hob covers peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the hob covers niche?

Listings span £6.81–£67.30; the average listing price is £21.41 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

hob covers

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great£21.41

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£6.81–£67.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good671.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£220K

£220K/yr · 623K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hob covers is a £220K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hob covers market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £171K–£214K; units × avg price
Conversion rate: 1.7%
Avg BSR: #142
Page quality: 0%
Prime: 68%
Sponsored: 82%
Out of stock: 16.1%
Avg brand age: 29 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

32%

Top 20: 70%

Open market

58%

Kozdtiz12%
DANIEL JAMES Housewares8%
HOMELAY6%
Chums6%
WENKO6%
Unibos5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top hob covers search terms

hob covers134K/yr -42.3%1.3% conv.
gas hob cover58K/yr -30.5%0.7% conv.
hob covers for electric cookers44K/yr -27.5%2.0% conv.
hob cover43K/yr -25.6%0.8% conv.
gas hob covers for 4 burner gas cookers42K/yr -32.0%0.6% conv.
electric hob covers31K/yr -27.1%1.3% conv.
hob covers for gas cookers34K/yr -16.6%0.9% conv.
cooker top cover22K/yr -5.2%1.0% conv.
glass hob cover27K/yr -26.0%0.8% conv.
gas hob protector21K/yr -21.3%0.9% conv.

All search terms

Top hob covers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stove Top Cover for Electric Stove 71 x 50 cm Ceramic Hob Cover Silicone Hob Stove Top Cover for Kitchen Range Covers for Electric Stove Black

Kozdtiz£9.434.4★76 rev

Set of 2 Glass Chopping Boards - 2pcs Universal Hob Cover Worktop Savers for Induction Ceramic & Electric Stove - Non-Slip Tempered Glass Cutting Board - Black Slate Marble

DANIEL JAMES Housewares£12.384.6★506 rev

Chums Set of 2 Universal Gas Electric Induction Hob Stove Covers Chopping Board Worktop Surface Protectors Slate

Chums£27.064.3★467 rev

Unibos Set of 2 Bamboo Chopping Board Induction Ceramic Hob Cover Worktop Space Saver

Unibos£23.854.5★649 rev

EFG 4 Piece Stainless Steel Hob Cover Protector Lid Set

Prima£6.814.6★2,904 rev

Newest

by launch date

Induction Hob Protector Mat 71x50cm Induction Hob Covers Silicone Stove Top Cover for Electric & Ceramic Cookers Heat Resistant Scratch Proof Kitchen Worktop Saver Black

LYKIN£8.4410 rev

6mo ago

Silicone Stove Top Covers Induction Hob Protector MatHob Covers for Electric Cookers Glass Top Cover Kitchen Worktop Protector(70.5x50.5cm)

QUIIEOSKIA£8.8823 rev

7mo ago

Silicone Hob Stove Top Cover 86 x 56 cm Grey Silicone Stove top Cover Hob Covers for Electric Cookers Induction Hob Protector for Ceramic hob Heat Resistant Glass top Cover

Kozdtiz£12.0376 rev

7mo ago

HOMELAY Stainless Steel Gas Hob Cover. Handcrafted in Europe. Dimensions: 60.5 x 52.5 x 5.5 cm. Gas Hob Covers for 4 Burner Gas Cookers. Gas Cooker Covers Tops (Black).

HOMELAY£42.06330 rev

10mo ago

HOMELAY Stainless Steel Gas Hob Cover. Handcrafted in Europe. Dimensions: 60.5 x 52.5 x 5.5 cm. Gas Hob Covers for 4 Burner Gas Cookers. Gas Cooker Covers Tops (INOX).

HOMELAY£43.48330 rev

10mo ago

What buyers say about hob covers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality mat”

Size-Overall19%

“Excellent size”

Value For Money11%

“Money well spent”

Advertised Vs Actual Product7%

“Does the job”

Ease Of Cleaning7%

“It cleans well”

Design-Overall4%

“Looks stunning”

Ease Of Use3%

“Easy to Use”

Durability2%

“Strong and durable”

Scratch Resistance2%

“Great to prevent scratches and scuffs”

Material Quality2%

“Good quality, thick material”

What buyers complain about

Size-Overall18%

“Was too big”

Adhesion/Stickiness8%

“Sticky and poor quality”

Quality-Overall6%

“Be very ware”

Ease Of Cleaning5%

“Difficult to clean”

Value For Money5%

“price bit dear”

Advertised Vs Actual Product4%

“not as it looks on photo”

Heating4%

“This is not fireproof or heatproof”

Color3%

“also not as dark as it looks on the picture”

Thickness3%

“Little thinner then i expected”

Strength2%

“They felt a bit flimsy too”

Top return reasons

Size-Overall53%

Quality-Overall5%

Compatibility-Overall4%

Color4%