Hob
MaybeShoppers spend $1.8M a year here. But demand is soft, at -21.9% this quarter, so Hob is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £1.8M/yr1.2M searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 39%top-5 click share · 27 brands · 84 sellers
Flapen Score
Hob against its category
The dotted line is the Home & Garden average. Past it, Hob is stronger. Inside it, weaker.
Market
The Hob market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hob 1.2M times last year and spent an estimated £1.8M. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £1.8Ma year
- Peak month
- October1.8× the quietest month
- Top search term
- induction hob447K searches a year
02 · Price
A sale here is worth £82.50.
Listings sell for £82.50 on average, from £15.80 to £477.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £82.50 that is £21K to £41K a year per listing.
- Average price
- £82.50inside the $15 to $100 sweet spot
- Price range
- £15.80–£477.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £21K–£41K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #34 within Small Kitchen Appliances. It carries 1,004 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 82%
- Out of stock, average day
- 5.1%
- Average rank
- #34in Small Kitchen Appliances
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,004per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Hob products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock
- Price
- £33.23
- Rating
- 4.4/5
- Reviews
- 6,485
- Age
- 4y ago

Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer
- Price
- £29.24
- Rating
- 4.3/5
- Reviews
- 1,425
- Age
- 1y ago

Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840
- Price
- £47.78
- Rating
- 4.4/5
- Reviews
- 3,369
- Age
- 12y ago

Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls
- Price
- £64.72
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 10mo ago

Daewoo Double Hot Plate Electric Hob 2500W Tabletop Hob with 2 Ring Heating Plates Portable & Compact Ideal for Student Living Camping Caravans & Emergency Cooking
- Price
- £22.25
- Rating
- 4.1/5
- Reviews
- 1,213
- Age
- 7y ago
Trending
90-day click momentum
AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass
- Price
- £66.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 7mo ago

Zuvo 1500W Single Hot Plate Portable Electric Hob with Adjustable Thermostat | Cast Iron Heating Ring | Single Electric Hob for Camping Student Caravan & Home (Black)
- Price
- £15.80
- Rating
- 4.2/5
- Reviews
- 515
- Age
- 3y ago

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
- Price
- £31.81
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago

Russell Hobbs Electric Ceramic Hob 59cm Wide with 4 Cooking Zones Electric 9 Power Levels Touch Control & Easy Clean Safety Cut Off Timer & LED Display Child Lock RH60EH413B
- Price
- £94.09
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug
- Price
- £66.85
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch date
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
- Price
- £31.81
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago

AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass
- Price
- £66.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 7mo ago

Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls
- Price
- £64.72
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 10mo ago

Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug
- Price
- £112.88
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 1y ago

KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug
- Price
- £66.85
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
84
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
39%
Top 20: 72%
Open market
38%
- AMZCHEF18%
- Daewoo15%
- Tefal8%
- Cookology8%
- Russell Hobbs7%
- KICHPOWER6%
Demand
Hob search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Hob search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- induction hob447K/yr
- hob228K/yr
- electric hob178K/yr
- ceramic hob64K/yr
- cooktops50K/yr
- induction cooker51K/yr
- electric hobs 4 burners24K/yr
- plug in hob24K/yr
- hobs19K/yr
- induction24K/yr
Reviews and returns
What reviews say buyers love and hate about Hob
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Heat up
a little difficult to control the heat
Does not heat
Broke after three uses
Short life
Does not last
Only half of it working
didnt function properly
Did not work
Poor performance
Poor quality
Poor quality, lasted six months then stopped working
noisy
But very loud
Makes a slight noise
Love
Excellent Value
Great value for money
Good for the price
Excellent Product
In summary, it feels like reasonable build quality and is fully functional
The build quality is excellent
Easy to use
easy to follow
Easy to control
Good heat distribution
Excellent heating control
Heats up quickly
an easy to clean surface
Great investment and saves alot of time cleaning
Easy cleaning
Return
3.5% Return rate 24% Fixable by listing
Only half of it working
didnt function properly
Did not work
doesn't fit me
Tight fit
too small
Heat up
a little difficult to control the heat
Does not heat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hob questions
Answered from the same tracked data.









