How competitive is the Hob niche on Amazon United Kingdom?

27 brands and 84 sellers compete in Hob on Amazon United Kingdom. The top 5 Hob products take 39% of clicks and its top 5 brands hold 55% of demand.

What do buyers complain about in Hob?

Hob buyers on Amazon United Kingdom complain most about Heating, Durability, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 3.5%.

What does it cost to enter the Hob niche?

Hob sells for £82.50 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.80–£477.86. The average incumbent carries 1,004 reviews — the moat a new listing must climb.

Hob

Hob shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand High Price

Flapen Score

Worth a look

Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51

This niche Category average · 5,777 niches

Is Hob profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hob is a £1.8M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.

Hob: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.9% over the last 90 days and 1.8% of searches end in a purchase.

£1.8M

revenue / yr

Units sold / yr20K

Search volume / yr-21.9%1.2M

Conversion rate1.8%

Avg price£82.50

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers27 · 84

Top-5 product click share39%

Open market45%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 50 products

Top Hob products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock

Price: £33.23
Rating: 4.4/5
Reviews: 6,485
Age: 4y ago

Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer

Price: £29.24
Rating: 4.3/5
Reviews: 1,425
Age: 1y ago

Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840

Price: £47.78
Rating: 4.4/5
Reviews: 3,369
Age: 12y ago

Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls

Price: £64.72
Rating: 4.3/5
Reviews: 100
Age: 10mo ago

Daewoo Double Hot Plate Electric Hob 2500W Tabletop Hob with 2 Ring Heating Plates Portable & Compact Ideal for Student Living Camping Caravans & Emergency Cooking

Price: £22.25
Rating: 4.1/5
Reviews: 1,213
Age: 7y ago

Newest

by launch date

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

Price: £31.81
Rating: 4.4/5
Reviews: 60
Age: 7mo ago

AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass

Price: £66.91
Rating: 3.8/5
Reviews: 39
Age: 7mo ago

Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls

Price: £64.72
Rating: 4.3/5
Reviews: 100
Age: 10mo ago

Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug

Price: £112.88
Rating: 4.4/5
Reviews: 193
Age: 1y ago

KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug

Price: £66.85
Rating: 4.6/5
Reviews: 104
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

39%

Top 20: 72%

Open market

38%

AMZCHEF18%
Daewoo15%
Tefal8%
Cookology8%
Russell Hobbs7%
KICHPOWER6%

Hob demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.8%Products50Brands27Top 5 Brands55%OOS Rate5.1%Rating4.3★Reviews1,004Avg BSR#34

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Top Hob search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

induction hob447K/yr -23.6%1.6% conv.
hob228K/yr -6.9%0.5% conv.
electric hob178K/yr -24.8%2.2% conv.
ceramic hob64K/yr -22.4%1.7% conv.
cooktops50K/yr -33.8%0.1% conv.
induction cooker51K/yr -26.6%0.6% conv.
electric hobs 4 burners24K/yr -3.9%1.5% conv.
plug in hob24K/yr -21.4%2.1% conv.
hobs19K/yr +2.7%0.9% conv.
induction24K/yr -46.1%1.2% conv.

What reviews say buyers love and hate about Hob

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Value For Money19%

“Excellent Value”

Quality-Overall15%

“Excellent Product”

Ease Of Use13%

“Easy to use”

Heating10%

“Good heat distribution”

Ease Of Cleaning5%

“an easy to clean surface”

What buyers complain about

62% of reviews

Heating18%

“Heat up”

Durability11%

“Broke after three uses”

Functionality-Overall10%

“Only half of it working”

Quality-Overall7%

“Poor performance”

Noise Level4%

“noisy”

Hob return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

22%

2Size-Overall

16%

3Heating

16%

4Compatibility-Overall

5Defective Material/Parts

Common Hob questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hob 57/100 on Amazon United Kingdom — Worth a look. The niche generates £1.8M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.