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Hob

Maybe

Shoppers spend $1.8M a year here. But demand is soft, at -21.9% this quarter, so Hob is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£1.8M/yr1.2M searches / yr
90-day growth
-21.9%search demand this quarter
Competition
39%top-5 click share · 27 brands · 84 sellers

Flapen Score

Hob against its category

The dotted line is the Home & Garden average. Past it, Hob is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hob 1.2M times last year and spent an estimated £1.8M. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.8%
Market size, estimated
£1.8Ma year
Peak month
October1.8× the quietest month
Top search term
induction hob447K searches a year

02 · Price

A sale here is worth £82.50.

Listings sell for £82.50 on average, from £15.80 to £477.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £82.50 that is £21K to £41K a year per listing.

Average price
£82.50inside the $15 to $100 sweet spot
Price range
£15.80–£477.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£21K–£41K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #34 within Small Kitchen Appliances. It carries 1,004 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
82%
Out of stock, average day
5.1%
Average rank
#34in Small Kitchen Appliances
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,004per listing
Listings tracked
50

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£72K£144K£216K£289K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

84

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

39%

Top 20: 72%

Open market

38%

  • AMZCHEF18%
  • Daewoo15%
  • Tefal8%
  • Cookology8%
  • Russell Hobbs7%
  • KICHPOWER6%

Demand

Hob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Hob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • induction hob447K/yr
  • hob228K/yr
  • electric hob178K/yr
  • ceramic hob64K/yr
  • cooktops50K/yr
  • induction cooker51K/yr
  • electric hobs 4 burners24K/yr
  • plug in hob24K/yr
  • hobs19K/yr
  • induction24K/yr

Reviews and returns

What reviews say buyers love and hate about Hob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.11

Heat up

a little difficult to control the heat

Does not heat

Durability11%−0.13

Broke after three uses

Short life

Does not last

Functionality-Overall10%−0.12

Only half of it working

didnt function properly

Did not work

Quality-Overall7%+0.54

Poor performance

Poor quality

Poor quality, lasted six months then stopped working

Noise Level4%−0.02

noisy

But very loud

Makes a slight noise

Love

Value For Money19%+1.73

Excellent Value

Great value for money

Good for the price

Quality-Overall15%+0.54

Excellent Product

In summary, it feels like reasonable build quality and is fully functional

The build quality is excellent

Ease Of Use13%+1.07

Easy to use

easy to follow

Easy to control

Heating10%−0.11

Good heat distribution

Excellent heating control

Heats up quickly

Ease Of Cleaning5%+0.24

an easy to clean surface

Great investment and saves alot of time cleaning

Easy cleaning

Return

3.5% Return rate 24% Fixable by listing

Functionality-Overall22%▇██▇▆▆

Only half of it working

didnt function properly

Did not work

Size-Overall16%█▆▆▇▇▇

doesn't fit me

Tight fit

too small

Heating16%█▆▆▅▇▇

Heat up

a little difficult to control the heat

Does not heat

Compatibility-Overall9%▄▇▄▆▅█
Defective Material/Parts5%▅▇▆▅█▇

FAQ

Common Hob questions

Answered from the same tracked data.