hob
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.8M£1.8M/yr · 1.2M searches
Avg price
Great£82.50avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,003.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£15.80–£477.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hob is a £1.8M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hob market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £1.2M–£1.6M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 90%
- Out of stock
- 5.1%
- Avg brand age
- 48 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
84
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
39%
Top 20: 72%
Open market
38%
- AMZCHEF18%
- Daewoo15%
- Tefal8%
- Cookology8%
- Russell Hobbs7%
- KICHPOWER6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Top hob search terms
- induction hob447K/yr
- hob228K/yr
- electric hob178K/yr
- ceramic hob64K/yr
- cooktops50K/yr
- induction cooker51K/yr
- electric hobs 4 burners24K/yr
- plug in hob24K/yr
- hobs19K/yr
- induction24K/yr
Top hob products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock
AMZCHEF£33.234.4★6,485 rev
Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer
Daewoo£29.244.3★1,425 rev
Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840
Tefal£47.784.4★3,369 rev
Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls
Cookology£64.724.3★100 rev
Daewoo Double Hot Plate Electric Hob 2500W Tabletop Hob with 2 Ring Heating Plates Portable & Compact Ideal for Student Living Camping Caravans & Emergency Cooking
Daewoo£22.254.1★1,213 rev
Newest
by launch date
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.8160 rev
AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass
AURAKICH£66.9139 rev
Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls
Cookology£64.72100 rev
Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug
Gudsunal£112.88193 rev
KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug
KICHPOWER£66.85104 rev
Trending
90-day click momentumAURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass
AURAKICH£66.913.8★
Zuvo 1500W Single Hot Plate Portable Electric Hob with Adjustable Thermostat | Cast Iron Heating Ring | Single Electric Hob for Camping Student Caravan & Home (Black)
Zuvo£15.804.2★
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.814.4★
Russell Hobbs Electric Ceramic Hob 59cm Wide with 4 Cooking Zones Electric 9 Power Levels Touch Control & Easy Clean Safety Cut Off Timer & LED Display Child Lock RH60EH413B
Russell Hobbs£94.094.3★
KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug
KICHPOWER£66.854.6★
What buyers say about hob
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Value”
“Excellent Product”
“Easy to use”
“Good heat distribution”
“an easy to clean surface”
“True to size, easy to fit and fantastic quality”
“As described”
“When cooking, everything is done evenly and thoroughly”
“It looks lovely”
“Touch controls are responsive”
What buyers complain about
“Heat up”
“Broke after three uses”
“Only half of it working”
“Poor performance”
“noisy”
“doesn't fit me”
“not easy to clean”
“Not so easy to use”
“No response to my touch”
“You cant actually cook with it”
Top return reasons
Common questions
- Is hob profitable to sell on Amazon United Kingdom?
- The niche generates £1.8M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the hob niche?
- 27 brands and 84 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in hob?
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 3.5%.
- When does demand for hob peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hob niche?
- Listings span £15.80–£477.86; the average listing price is £82.50 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.