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Hisense Microwave

brand-locked demand (top 5 brands take 100% of clicks) — Hisense Microwave doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51

Market size 11Growth 33Conversion 16Competition 6Returns 68Price range 65Avg price 86Brand share 0Review moat 33Quality gap 78
This niche Category average · 5,777 niches

Is Hisense Microwave profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hisense Microwave is a £44K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Hisense Microwave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.3% over the last 90 days and 1.3% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr1K
Search volume / yr+6.3%50K
Conversion rate1.3%
Avg price£68.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 16
Top-5 product click share93%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement71%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews3,208

Top Hisense Microwave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Hisense88%
  • Toshiba8%
  • Russell Hobbs5%

Hisense Microwave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR1.3%Products7Brands3Top 5 Brands100%OOS Rate20.0%Rating4.3★Reviews3,208Avg BSR#30
2K1KBlack Friday '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

What reviews say buyers love and hate about Hisense Microwave

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Ease Of Use21%

Simple controls

Value For Money19%

Excellent value

Quality-Overall17%

Excellent Quality

Advertised Vs Actual Product7%

As advertised

Size-Overall6%

Nice compact size

What buyers complain about

65% of reviews
Size-Overall13%

with the cover was not fitting correctly

Durability11%

Broken quickly

Quality-Overall9%

UnfortunatelyToshiba have a quality control problem

Brightness/Shine/Glow7%

Light not bright enough

Noise Level7%

Loud

Hisense Microwave return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Heating
14%
3Functionality-Overall
12%
4Noise Level
8%
5Defective Material/Parts
7%

Common Hisense Microwave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hisense Microwave 33/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +6.3% over the last 90 days.
Hisense Microwave buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.3%.