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Hisense Microwave

Fail

The top 5 brands take 100% of clicks, so Hisense Microwave is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£44K/yr50K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 16 sellers

Flapen Score

Hisense Microwave against its category

The dotted line is the Home & Garden average. Past it, Hisense Microwave is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hisense Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hisense Microwave 50K times last year and spent an estimated £44K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
1.3%
Market size, estimated
£44Ka year
Top search term
hisense microwave37K searches a year

02 · Price

A sale here is worth £68.69.

Listings sell for £68.69 on average, from £41.67 to £131.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £68.69 that is £7K to £17K a year per listing.

Average price
£68.69inside the $15 to $100 sweet spot
Price range
£41.67–£131.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #30 within Small Kitchen Appliances. It carries 3,208 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#30in Small Kitchen Appliances
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,208per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hisense Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Hisense88%
  • Toshiba8%
  • Russell Hobbs5%

Demand

Hisense Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hisense Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

with the cover was not fitting correctly

Very very small

It was smaller than I thought

Durability11%−0.07

Broken quickly

within a few months it had broken

Not durable

Quality-Overall9%+0.79

UnfortunatelyToshiba have a quality control problem

POOR QUALITY

I thought I was purchasing a quality product here are no guarantees Im afraid

Brightness/Shine/Glow7%−0.02

Light not bright enough

The light isn't very bright

Not very bright light

Noise Level7%−0.04

Loud

making weird noises

make a noise

Love

Ease Of Use21%+1.59

Simple controls

Ease of use

Easy to operate

Value For Money19%+1.36

Excellent value

WORTH THE MONEY

Good for the price

Quality-Overall17%+0.79

Excellent Quality

Looks good and feels well made

the quality is great its very sturdy

Advertised Vs Actual Product7%+0.30

As advertised

Exactly as advertised

Exactly as described

Size-Overall6%

Nice compact size

just the perfect size

A great size for everyday use

Return

2.3% Return rate 44% Fixable by listing

Size-Overall36%▇▇██▇█

with the cover was not fitting correctly

Very very small

It was smaller than I thought

Heating14%██▆▇▇▇

then within 6 months stopped heating

not heating anything up

Heating up

Functionality-Overall12%▄▆▆▇█▅

This devise not working properly

Its now not working at all

Ultimately, the device stopped responding to all commands, including the stop and cancel functions, and could only be deactivated by physically unplugging it

Noise Level8%█▅▃▄▄▄

Loud

making weird noises

make a noise

Defective Material/Parts7%▄▆▅▄█▄

This devise not working properly

the plate doesnt turn

This item not working after 2 months

FAQ

Common Hisense Microwave questions

Answered from the same tracked data.