hisense microwave
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£68.69avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£41.67–£131.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,207.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 50K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hisense microwave is a £44K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hisense microwave market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £69K–£86K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 20.0%
- Avg brand age
- 39 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Hisense88%
- Toshiba8%
- Russell Hobbs5%
Demand
Weekly Amazon search volume, last 42 weeks — +6.3% search growth over the last 90 days.Top hisense microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding
Hisense£41.674.1★727 rev
Hisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK
Hisense£67.530.0★0 rev
Hisense H23MOBSD1H - Microwave - Capacity: 23 litres - Power: 800 W - Timer : 60 minutes - Automatic programming - Defrost - Touch control
Hisense£58.054.1★119 rev
Hisense HB20MOBX5UK Integrated Built-In 20 Litre 800W Microwave oven - Black
Hisense£131.243.9★70 rev
Russell Hobbs RHM2076B 20 Litre 800 W Black Digital Solo Microwave with 5 Power Levels Automatic Defrost 8 Auto Cook Menus Clock and Timer Easy Clean
Russell Hobbs£58.714.6★21,058 rev
Newest
by launch dateHisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK
Hisense£67.530 rev
TOSHIBA Black Mirror Front Microwave 20 Liter 700W Manual Control Compact with 5 Power Levels Automatic Defrost Perfect for 9 Pizza Clock and Timer Easy Clean MW2-MM20PF(MB)
Toshiba£48.02237 rev
Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
Toshiba£75.61244 rev
Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding
Hisense£41.67727 rev
Hisense H23MOBSD1H - Microwave - Capacity: 23 litres - Power: 800 W - Timer : 60 minutes - Automatic programming - Defrost - Touch control
Hisense£58.05119 rev
Trending
90-day click momentumHisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK
Hisense£67.530.0★
Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
Toshiba£75.614.5★
TOSHIBA Black Mirror Front Microwave 20 Liter 700W Manual Control Compact with 5 Power Levels Automatic Defrost Perfect for 9 Pizza Clock and Timer Easy Clean MW2-MM20PF(MB)
Toshiba£48.024.3★
Hisense HB20MOBX5UK Integrated Built-In 20 Litre 800W Microwave oven - Black
Hisense£131.243.9★
Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding
Hisense£41.674.1★
What buyers say about hisense microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Simple controls”
“Excellent value”
“Excellent Quality”
“As advertised”
“Nice compact size”
“Design is nice”
“Perfect and compact microwave”
“Warms up food quickly”
“easy to clean”
“Very strong it cooks really quick”
What buyers complain about
“with the cover was not fitting correctly”
“Broken quickly”
“UnfortunatelyToshiba have a quality control problem”
“Light not bright enough”
“Loud”
“then within 6 months stopped heating”
“This devise not working properly”
“This devise not working properly”
“Misleading size”
“too many pages of instructions”
Top return reasons
Common questions
- Is hisense microwave profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the hisense microwave niche?
- 3 brands and 16 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hisense microwave?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- What does it cost to enter the hisense microwave niche?
- Listings span £41.67–£131.24; the average listing price is £68.69 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.