His and Hers Gifts

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

+19.4%

Conversion, latest week

2.3%

Market size, estimated

£94Ka year

Peak month

December21.5× the quietest month

Top search term

anniversary gift64K searches a year

Listings sell for £10.83 on average, from £5.76 to £22.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.83 that is £1K to £3K a year per listing.

Average price

£10.83under the $15 to $100 sweet spot

Price range

£5.76–£22.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #247 within Scrapbooking & Stamping. It carries 1,377 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

2.0%

Average rank

#247in Scrapbooking & Stamping

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,377per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months