Skip to content

Hip Flask

Fail

Demand is soft, at -10.4% this quarter, so Hip Flask is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£324K/yr567K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
68%top-5 click share · 15 brands · 45 sellers

Flapen Score

Hip Flask against its category

The dotted line is the Home & Garden average. Past it, Hip Flask is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hip Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hip Flask 567K times last year and spent an estimated £324K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months
567K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
6.1%
Market size, estimated
£324Ka year
Peak month
December2.6× the quietest month
Top search term
hip flask311K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £4.38 to £18.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.40 that is £12K to £14K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£4.38–£18.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #47 within Barware. It carries 696 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#47in Barware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
696per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hip Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£129K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • ASelected34%
  • STANLEY14%
  • Yizerel12%
  • Yikki9%
  • Dishaur7%
  • ILLUVA4%

Demand

Hip Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hip Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hip flask311K/yr
  • hip flasks for men79K/yr
  • flask alcohol34K/yr
  • hip flasks27K/yr
  • hip flasks for women29K/yr
  • alcohol flask17K/yr
  • whisky flask9K/yr
  • whiskey flask10K/yr
  • hip flask 12oz6K/yr
  • hipflask for man4K/yr

Reviews and returns

What reviews say buyers love and hate about Hip Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

was cheep feels cheap looks cheap

Questionable quality, plastic coated metal trims

Terrible quality

Size-Overall14%+0.50

The only downside is you cant fit a lot of your drink in it

The size is bigger than I expected

Funnel too small

Leak-Proof9%

I have found it very easy to cross-thread the stopper resulting in leaks

The flask started leaking after only a few uses

Durability9%−0.07

breaking off in the near future

My one broke very quickly

I'll go for a fully stainless steel one without plastic trims as I have serious concerns about its longevity

Value For Money9%+1.69

buy a more expensive one

Waste of money

Love

Value For Money26%+1.69

great price

the value was great

Great value

Quality-Overall22%−0.05

Excellent quality used it on a ski trip and was great

Quality product and fast delivery

great product

Size-Overall12%+0.50

good size

Fits in the pocket easily 😏*HIC

nice size to fit in my bag

Advertised Vs Actual Product8%+1.25

just what I was looking for

It does the job

it does what its supposed

Leak-Proof7%

dont leak

Simple design and does the job, no leaks

Good quality, leak proof and discreet

Return

0.9% Return rate 48% Fixable by listing

Size-Overall42%▇█▆▅▄▇

The only downside is you cant fit a lot of your drink in it

The size is bigger than I expected

Funnel too small

Quality-Overall13%▄▃▃█▇█

was cheep feels cheap looks cheap

Questionable quality, plastic coated metal trims

Terrible quality

Leak-Proof12%█▃▆▁▃▅

I have found it very easy to cross-thread the stopper resulting in leaks

The flask started leaking after only a few uses

Defective Material/Parts5%█▃▁▇▇▁
Material Quality3%▄▁▆▁▁█

the material is cheap

Plastic cap

FAQ

Common Hip Flask questions

Answered from the same tracked data.