Hip Flask
FailDemand is soft, at -10.4% this quarter, so Hip Flask is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £324K/yr567K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 45 sellers
Flapen Score
Hip Flask against its category
The dotted line is the Home & Garden average. Past it, Hip Flask is stronger. Inside it, weaker.
Market
The Hip Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hip Flask 567K times last year and spent an estimated £324K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.
- Searches, last 12 months
- 567K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £324Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- hip flask311K searches a year
02 · Price
A sale here is worth £9.40.
Listings sell for £9.40 on average, from £4.38 to £18.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.40 that is £12K to £14K a year per listing.
- Average price
- £9.40under the $15 to $100 sweet spot
- Price range
- £4.38–£18.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #47 within Barware. It carries 696 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 16.0%
- Average rank
- #47in Barware
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 696per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hip Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ASelected 8OZ Hip Flasks for Women Men with Funnel Stainless Steel Pocket Flask Whisky Flask Fit for Hiking Party and Barbecue
- Price
- £4.38
- Rating
- 4.2/5
- Reviews
- 487
- Age
- 3y ago

2 Pack Hip Flasks for Liquor 8 Oz & 12 Oz Stainless Steel Leakproof Thin Flasks with Funnel for Men & Women (Matte Black)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 292
- Age
- 2y ago

Stanley 1913 Classic Wide Mouth Flask 0.23L with Never-Lose Cap - Wide Mouth Stainless Steel Hip Flask for Easy Filling & Pouring - Insulated BPA-Free Leakproof Flask Alcohol - Hammertone Green
- Price
- £17.92
- Rating
- 4.4/5
- Reviews
- 1,810
- Age
- 7y ago

8OZ Hip Flask for Men Women 304 Stainless Steel Portable Whiskey Flask with Funnel for Camping Climbing Barbecue
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 2y ago

Stanley 1913 Classic Wide Mouth Flask 0.23L with Never-Lose Cap - Wide Mouth Stainless Steel Hip Flask for Easy Filling & Pouring - Insulated BPA-Free Leakproof Flask Alcohol - Matte Black
- Price
- £18.53
- Rating
- 4.3/5
- Reviews
- 1,456
- Age
- 7y ago
Trending
90-day click momentum
2 Pcs 8 Oz Stainless Steel Hip Flask Set Hip Flasks for Men and Women Leak-Proof Hips Flasks with Textured Finish for Camping Festivals Hiking Travel and Gifting
- Price
- £8.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Silver)
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago

Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Matte Black)
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago

Hip Flask 2 Pack 8oz Stainless Steel Flask with Funnel Portable Flask for Camping Hiking Outdoor Adventures Social Gatherings and Gift Giving
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

8 oz Stainless Steel Hip Flask with Funnel for Men and Women Leak-Proof Pocket Whisky Flask with Black Textured Finish Portable Alcohol Bottle for Camping Festivals Hiking Travel and Gifting
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 9mo ago
Newest
by launch date
Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Matte Black)
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago

Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Silver)
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago

2 Pcs 8 Oz Stainless Steel Hip Flask Set Hip Flasks for Men and Women Leak-Proof Hips Flasks with Textured Finish for Camping Festivals Hiking Travel and Gifting
- Price
- £8.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

8 oz Stainless Steel Hip Flask with Funnel for Men and Women Leak-Proof Pocket Whisky Flask with Black Textured Finish Portable Alcohol Bottle for Camping Festivals Hiking Travel and Gifting
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 9mo ago

TQIOQIY Stainless Steel Hip Flask 8oz Black - Metal Flask for Whiskey Liquor Small Pocket Flask with Funnel & Cup Mini Flask for Men Women Travel Camping Gifts (2 Pack)
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
45
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
20%
- ASelected34%
- STANLEY14%
- Yizerel12%
- Yikki9%
- Dishaur7%
- ILLUVA4%
Demand
Hip Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Hip Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hip flask311K/yr
- hip flasks for men79K/yr
- flask alcohol34K/yr
- hip flasks27K/yr
- hip flasks for women29K/yr
- alcohol flask17K/yr
- whisky flask9K/yr
- whiskey flask10K/yr
- hip flask 12oz6K/yr
- hipflask for man4K/yr
Reviews and returns
What reviews say buyers love and hate about Hip Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was cheep feels cheap looks cheap
Questionable quality, plastic coated metal trims
Terrible quality
The only downside is you cant fit a lot of your drink in it
The size is bigger than I expected
Funnel too small
I have found it very easy to cross-thread the stopper resulting in leaks
The flask started leaking after only a few uses
breaking off in the near future
My one broke very quickly
I'll go for a fully stainless steel one without plastic trims as I have serious concerns about its longevity
buy a more expensive one
Waste of money
Love
great price
the value was great
Great value
Excellent quality used it on a ski trip and was great
Quality product and fast delivery
great product
good size
Fits in the pocket easily 😏*HIC
nice size to fit in my bag
just what I was looking for
It does the job
it does what its supposed
dont leak
Simple design and does the job, no leaks
Good quality, leak proof and discreet
Return
0.9% Return rate 48% Fixable by listing
The only downside is you cant fit a lot of your drink in it
The size is bigger than I expected
Funnel too small
was cheep feels cheap looks cheap
Questionable quality, plastic coated metal trims
Terrible quality
I have found it very easy to cross-thread the stopper resulting in leaks
The flask started leaking after only a few uses
the material is cheap
Plastic cap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hip Flask questions
Answered from the same tracked data.









