Hip Flask
soft demand (-10.4% this quarter) — Hip Flask doesn't clear our bar today.
Flapen Score
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Is Hip Flask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hip Flask is a £324K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Hip Flask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.4% over the last 90 days and 6.1% of searches end in a purchase.
£324K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Hip Flask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ASelected 8OZ Hip Flasks for Women Men with Funnel Stainless Steel Pocket Flask Whisky Flask Fit for Hiking Party and Barbecue
- Price
- £4.38
- Rating
- 4.2/5
- Reviews
- 487
- Age
- 3y ago
2 Pack Hip Flasks for Liquor 8 Oz & 12 Oz Stainless Steel Leakproof Thin Flasks with Funnel for Men & Women (Matte Black)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 292
- Age
- 2y ago
Stanley 1913 Classic Wide Mouth Flask 0.23L with Never-Lose Cap - Wide Mouth Stainless Steel Hip Flask for Easy Filling & Pouring - Insulated BPA-Free Leakproof Flask Alcohol - Hammertone Green
- Price
- £17.92
- Rating
- 4.4/5
- Reviews
- 1,810
- Age
- 7y ago
8OZ Hip Flask for Men Women 304 Stainless Steel Portable Whiskey Flask with Funnel for Camping Climbing Barbecue
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 2y ago
Stanley 1913 Classic Wide Mouth Flask 0.23L with Never-Lose Cap - Wide Mouth Stainless Steel Hip Flask for Easy Filling & Pouring - Insulated BPA-Free Leakproof Flask Alcohol - Matte Black
- Price
- £18.53
- Rating
- 4.3/5
- Reviews
- 1,456
- Age
- 7y ago
Trending
90-day click momentum
2 Pcs 8 Oz Stainless Steel Hip Flask Set Hip Flasks for Men and Women Leak-Proof Hips Flasks with Textured Finish for Camping Festivals Hiking Travel and Gifting
- Price
- £8.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Silver)
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago
Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Matte Black)
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago
Hip Flask 2 Pack 8oz Stainless Steel Flask with Funnel Portable Flask for Camping Hiking Outdoor Adventures Social Gatherings and Gift Giving
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
8 oz Stainless Steel Hip Flask with Funnel for Men and Women Leak-Proof Pocket Whisky Flask with Black Textured Finish Portable Alcohol Bottle for Camping Festivals Hiking Travel and Gifting
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 9mo ago
Newest
by launch dateYikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Matte Black)
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago
Yikki 2 Pack Hip Flask 8 Oz Flask Alcohol with Funnel (Silver)
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 6mo ago
2 Pcs 8 Oz Stainless Steel Hip Flask Set Hip Flasks for Men and Women Leak-Proof Hips Flasks with Textured Finish for Camping Festivals Hiking Travel and Gifting
- Price
- £8.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
8 oz Stainless Steel Hip Flask with Funnel for Men and Women Leak-Proof Pocket Whisky Flask with Black Textured Finish Portable Alcohol Bottle for Camping Festivals Hiking Travel and Gifting
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 9mo ago
TQIOQIY Stainless Steel Hip Flask 8oz Black - Metal Flask for Whiskey Liquor Small Pocket Flask with Funnel & Cup Mini Flask for Men Women Travel Camping Gifts (2 Pack)
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
45
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
20%
- ASelected34%
- STANLEY14%
- Yizerel12%
- Yikki9%
- Dishaur7%
- ILLUVA4%
Hip Flask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top Hip Flask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hip flask311K/yr
- hip flasks for men79K/yr
- flask alcohol34K/yr
- hip flasks27K/yr
- hip flasks for women29K/yr
- alcohol flask17K/yr
- whisky flask9K/yr
- whiskey flask10K/yr
- hip flask 12oz6K/yr
- hipflask for man4K/yr
What reviews say buyers love and hate about Hip Flask
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“great price”
“Excellent quality used it on a ski trip and was great”
“good size”
“just what I was looking for”
“dont leak”
What buyers complain about
80% of reviews“was cheep feels cheap looks cheap”
“The only downside is you cant fit a lot of your drink in it”
“I have found it very easy to cross-thread the stopper resulting in leaks”
“breaking off in the near future”
“buy a more expensive one”
Hip Flask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hip Flask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
