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himi gouache paint set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 45Competition 37Returns 97Price range 76Avg price 95Brand share 0Review moat 57Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.52

avg listing price — sweet spot $15–$100

Price range

Great£6.19–£42.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,218.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£66K

£66K/yr · 74K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, himi gouache paint set is a £66K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

himi gouache paint set market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£49K–£61K
units × avg price
Conversion rate
3.6%
Avg BSR
#502
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
6.3%
Avg brand age
55 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • ARTFLY39%
  • ABEIER29%
  • HIMI29%
  • INK LAB3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top himi gouache paint set search terms

  • himi gouache44K/yr
  • himi16K/yr
  • himi gouache paint set14K/yr
All search terms

Top himi gouache paint set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£13K30%£20K40%£26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about himi gouache paint set

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality32%

“nice creamy paint”

Color21%

“Lots of colours”

Quality-Overall11%

“Lovely quality, rich paints and sturdy carry case”

Ease Of Use7%

“Easy to use”

Engraving/Paint/Sublimation5%

“just great paints”

Value For Money4%

“Good value”

Gifting Purpose3%

“Wonderful gift for artists”

Moist/Dry3%

“quality of the container is great it dries fast”

Advertised Vs Actual Product3%

“Mostly as expected”

Ease Of Cleaning1%

“Vibrant and easy to work with, easy to clean brushes after use with cold water”

What buyers complain about

Paint Quality47%

“paints have become covered in mould in the space of just over a month”

Color9%

“Pity can't replace colours”

Material Quality9%

“Mould”

Value For Money5%

“Could be cheaper tho”

Weight Heavy3%

“Heavy to take out”

Size-Overall2%

“the lid is very tight”

Smell2%

“They do smell a bit”

Ease Of Cleaning2%

“The cups can be a bit messy to open”

Top return reasons

Paint Quality39%
Weight Heavy26%
Advertised Vs Actual Product9%
Quality-Overall6%
Color5%
Value For Money5%
Size-Overall3%
Functionality-Overall3%
Leak-Proof3%
Compactness2%

Common questions

Is himi gouache paint set profitable to sell on Amazon United Kingdom?
The niche generates £66K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).
How competitive is the himi gouache paint set niche?
4 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in himi gouache paint set?
Top complaints mined from reviews: Paint Quality, Color, Material Quality. The return rate is 0.6%.
When does demand for himi gouache paint set peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the himi gouache paint set niche?
Listings span £6.19–£42.52; the average listing price is £24.52 (sweet spot $15–$100). The average incumbent carries 1,219 reviews — the moat a new listing must climb.