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Himi Gouache Paint Set

Fail

The top 5 brands take 100% of clicks, so Himi Gouache Paint Set is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£66K/yr74K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
63%top-5 click share · 4 brands · 13 sellers

Flapen Score

Himi Gouache Paint Set against its category

The dotted line is the Home & Garden average. Past it, Himi Gouache Paint Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Himi Gouache Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Himi Gouache Paint Set 74K times last year and spent an estimated £66K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
3.6%
Market size, estimated
£66Ka year
Peak month
December1.8× the quietest month
Top search term
himi gouache44K searches a year

02 · Price

A sale here is worth £24.52.

Listings sell for £24.52 on average, from £6.19 to £42.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £24.52 that is £2K to £6K a year per listing.

Average price
£24.52inside the $15 to $100 sweet spot
Price range
£6.19–£42.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #502 within Painting. It carries 1,219 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#502in Painting
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,219per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Himi Gouache Paint Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • ARTFLY39%
  • ABEIER29%
  • HIMI29%
  • INK LAB3%

Demand

Himi Gouache Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Himi Gouache Paint Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • himi gouache44K/yr
  • himi16K/yr
  • himi gouache paint set14K/yr

Reviews and returns

What reviews say buyers love and hate about Himi Gouache Paint Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality47%−0.18

paints have become covered in mould in the space of just over a month

Extreamly difficult to open the paints

These paints have gone moldy

Color9%+1.07

Pity can't replace colours

Material Quality9%−0.03

Mould

Value For Money5%+0.50

Could be cheaper tho

Weight Heavy3%+0.09

Heavy to take out

Love

Paint Quality32%−0.18

nice creamy paint

Lovely paint set

Love this paint

Color21%+1.07

Lots of colours

the colours are great

Excellent range of colours

Quality-Overall11%+0.88

Lovely quality, rich paints and sturdy carry case

Good quality

Great product

Ease Of Use7%+0.66

Easy to use

Good for beginners

once they're open it's very fun to use

Engraving/Paint/Sublimation5%+0.50

just great paints

Great keeps my paint fresh

Really enjoying painting with them

Return

0.6% Return rate 17% Fixable by listing

Paint Quality39%▁▅█▂▇▇

paints have become covered in mould in the space of just over a month

Extreamly difficult to open the paints

These paints have gone moldy

Weight Heavy26%█▄▄█▁▅

Heavy to take out

Advertised Vs Actual Product9%▆▇▁▁█▁
Quality-Overall6%▁▇▁▁█▁
Color5%█▁▁▁▁▆

Pity can't replace colours

FAQ

Common Himi Gouache Paint Set questions

Answered from the same tracked data.