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Himi Gouache Paint Set

brand-locked demand (top 5 brands take 100% of clicks) — Himi Gouache Paint Set doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

Market size 17Growth 16Conversion 45Competition 37Returns 97Price range 76Avg price 95Brand share 0Review moat 57Quality gap 24
This niche Category average · 5,777 niches

Is Himi Gouache Paint Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Himi Gouache Paint Set is a £66K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Himi Gouache Paint Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 3.6% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr3K
Search volume / yr-17.6%74K
Conversion rate3.6%
Avg price£24.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 13
Top-5 product click share63%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,219

Top Himi Gouache Paint Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • ARTFLY39%
  • ABEIER29%
  • HIMI29%
  • INK LAB3%

Himi Gouache Paint Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR3.6%Products17Brands4Top 5 Brands100%OOS Rate6.3%Rating4.6★Reviews1,219Avg BSR#502
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Himi Gouache Paint Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • himi gouache44K/yr
  • himi16K/yr
  • himi gouache paint set14K/yr

What reviews say buyers love and hate about Himi Gouache Paint Set

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Paint Quality32%

nice creamy paint

Color21%

Lots of colours

Quality-Overall11%

Lovely quality, rich paints and sturdy carry case

Ease Of Use7%

Easy to use

Engraving/Paint/Sublimation5%

just great paints

What buyers complain about

79% of reviews
Paint Quality47%

paints have become covered in mould in the space of just over a month

Color9%

Pity can't replace colours

Material Quality9%

Mould

Value For Money5%

Could be cheaper tho

Weight Heavy3%

Heavy to take out

Himi Gouache Paint Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
39%
2Weight Heavy
26%
3Advertised Vs Actual Product
9%
4Quality-Overall
6%
5Color
5%

Common Himi Gouache Paint Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Himi Gouache Paint Set 39/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Himi Gouache Paint Set on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.