Highland Cow Mug

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-29.8%

Conversion, latest week

3.5%

Market size, estimated

£32Ka year

Peak month

December5.5× the quietest month

Top search term

highland cow mug69K searches a year

Listings sell for £9.21 on average, from £5.31 to £20.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.21 that is £0 to £921 a year per listing.

Average price

£9.21under the $15 to $100 sweet spot

Price range

£5.31–£20.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£921

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #5,099 within Glassware. It carries 395 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

89%

Out of stock, average day

5.7%

Average rank

#5,099in Glassware

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

395per listing

Listings tracked

57

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months