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Highland Cow Ice Cube Tray

Maybe

Returns run at only 0.0% of orders. But prices span $4.47–$10.17, mostly outside the sweet spot, so Highland Cow Ice Cube Tray is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£53K/yr68K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
60%top-5 click share · 18 brands · 21 sellers

Flapen Score

Highland Cow Ice Cube Tray against its category

The dotted line is the Home & Garden average. Past it, Highland Cow Ice Cube Tray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Highland Cow Ice Cube Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Highland Cow Ice Cube Tray 68K times last year and spent an estimated £53K. The top 5 brands take 67% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
13.0%
Market size, estimated
£53Ka year
Top search term
highland cow ice cube tray47K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £4.47 to £10.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.04 that is £604 to £2K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£4.47–£10.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£604–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #443 within Barware. It carries 13 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#443in Barware
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
13per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
-5 months

Products

Top Highland Cow Ice Cube Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

28%

  • GADITIEK23%
  • nnOuOnn17%
  • Twinsun13%
  • GEVECORI7%
  • Mitibet6%
  • Ashloter5%

Demand

Highland Cow Ice Cube Tray search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Highland Cow Ice Cube Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • highland cow ice cube tray47K/yr
  • highland cow ice cube mold10K/yr
  • highland cow mould5K/yr
  • mini highland cow ice cube mold3K/yr
  • highland cow ice cubes2K/yr

Reviews and returns

What reviews say buyers love and hate about Highland Cow Ice Cube Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.28

Too small

Small cubes

Product was tiny

Strength13%−0.09

a bit flimsy

So the silicone is super flimsy

A little bit wobbly when filling

Advertised Vs Actual Product12%−0.15

The Ice cubes dont come out as clear as the advert suggests obviously

the advertising isnt correct as they all show that the cow has a back

Do not buy results are nothing like the photos

Quality-Overall10%−0.07

Absolute rubbish

They were not all perfect

Poor quality

Value For Money8%+0.86

TBH it's quite expensive. £4.99 at time of review

For me it doesnt warrant any additional cost in terms of price - you can only make them individually so its not very time efficient

Not worth the money

Love

Ease Of Use16%+0.67

Ease of use

easy to remove the cubes

works well with a little bit of care

Value For Money15%+0.86

Good value for money

Good for money

Price is very reasonable

Gifting Purpose12%+1.01

A fun little gift

Gift

Perfect gift

Quality-Overall10%−0.07

Good quality

The quality of the tray feels very good

the results look excellent

Advertised Vs Actual Product7%−0.15

As described

It matches the description from the seller

Did what it said it would do

Return

0.0% Return rate 45% Fixable by listing

Size-Overall39%▁▁▆▃█▇

Too small

Small cubes

Product was tiny

Quality-Overall18%▁▁▁█▁▁

Absolute rubbish

They were not all perfect

Poor quality

Leak-Proof18%▁▁█▅▁▁

difficult not to spill

leaks when put together

water spills easily

Water Resistance9%▁▁▁▅▁█

found it a bit flimsy when full of water

water spills easily

Advertised Vs Actual Product7%▁▁▁█▁▇

The Ice cubes dont come out as clear as the advert suggests obviously

the advertising isnt correct as they all show that the cow has a back

Do not buy results are nothing like the photos

FAQ

Common Highland Cow Ice Cube Tray questions

Answered from the same tracked data.