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Highland Cow Blanket

Fail

Shoppers spend only $33K a year here, so Highland Cow Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£33K/yr82K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
58%top-5 click share · 18 brands · 52 sellers

Flapen Score

Highland Cow Blanket against its category

The dotted line is the Home & Garden average. Past it, Highland Cow Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Highland Cow Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Highland Cow Blanket 82K times last year and spent an estimated £33K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
2.5%
Market size, estimated
£33Ka year
Peak month
December8.5× the quietest month
Top search term
highland cow blanket41K searches a year

02 · Price

A sale here is worth £15.92.

Listings sell for £15.92 on average, from £7.80 to £29.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.92 that is £0 to £2K a year per listing.

Average price
£15.92inside the $15 to $100 sweet spot
Price range
£7.80–£29.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #638 within Home Textiles. It carries 212 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
12.5%
Average rank
#638in Home Textiles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Highland Cow Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 falling

Sellers

52

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

30%

  • Catherine Lansfield16%
  • MSISILY14%
  • Beynepe13%
  • SQEQE11%
  • EN7JIOY9%
  • HYEPNED7%

Demand

Highland Cow Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Highland Cow Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • highland cow blanket41K/yr
  • highland cow throw11K/yr
  • cow blanket7K/yr
  • highland cow throw blanket12K/yr
  • highland cow blankets5K/yr
  • highland cow blanket throw fleece6K/yr

Reviews and returns

What reviews say buyers love and hate about Highland Cow Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.16

Awful quality - not as advertised

Extremely poor quality

Terrible quality

Size-Overall15%−0.11

Really small

Smaller than expected

Thickness11%−0.02

Not as large or thick as I'd hoped

On the downside a little thin

Thinner than I expected

Advertised Vs Actual Product6%−0.05

Doesnt look like the photo advertised

Soft Feel6%

Doesn't feel quite as soft as other premium blankets we have bought

Love

Soft Feel23%

So fluffy and soft

Lovely and soft

Very soft, happy with quality

Quality-Overall17%−0.16

The product is very pretty

Great quality gift for friend who loves highland cows

Good quality

Warmth12%+1.07

Nice blanket to cozy up in

It's a blanket to keep you warm

It's also warm

Gifting Purpose8%+0.71

Bought as gift is nice

Nice gift

Great usable gift

Fluffiness6%+0.52

Soft, cosy, beautiful

Lovely blanket

Such a cozy little blanket perfect for a living room or bedroom just to have as a little fleece blanket for when it gets a bit nippy

Return

0.9% Return rate 52% Fixable by listing

Size-Overall44%▁█▆▁▆▆

Really small

Smaller than expected

Quality-Overall17%▁▅▁▁█▁

Awful quality - not as advertised

Extremely poor quality

Terrible quality

Thin13%▁▁▂█▁▁

Smaller than expected and very thin

Material Quality13%█▁▂▃▁▁

Poor quality material

Color6%▁▁█▁▁▁

FAQ

Common Highland Cow Blanket questions

Answered from the same tracked data.