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Hibachi Grill

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 1.1% of searches, so Hibachi Grill is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£70K/yr72K searches / yr
90-day growth
+44.8%search demand this quarter
Competition
56%top-5 click share · 22 brands · 68 sellers

Flapen Score

Hibachi Grill against its category

The dotted line is the Home & Garden average. Past it, Hibachi Grill is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hibachi Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hibachi Grill 72K times last year and spent an estimated £70K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
1.1%
Market size, estimated
£70Ka year
Top search term
hibachi grill17K searches a year

02 · Price

A sale here is worth £88.71.

Listings sell for £88.71 on average, from £6.34 to £391.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £88.71 that is £0 to £9K a year per listing.

Average price
£88.71inside the $15 to $100 sweet spot
Price range
£6.34–£391.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #335 within Barbecue & Outdoor Dining. It carries 151 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
65%
Out of stock, average day
14.3%
Average rank
#335in Barbecue & Outdoor Dining
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hibachi Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 falling

Sellers

68

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

56%

Top 20: 95%

Open market

22%

  • Kasai Japanese Grills41%
  • Amusingtao15%
  • TANGZON7%
  • onlyfire6%
  • Fockety6%
  • Hamble Distribution ltd3%

Search terms

Top Hibachi Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hibachi grill17K/yr
  • japanese bbq12K/yr
  • konro grill8K/yr
  • japanese grill7K/yr
  • yakitori grill4K/yr
  • hibachi grill charcoal3K/yr
  • kasai grill3K/yr
  • james martin bbq box grill5K/yr
  • japanese bbq grill4K/yr
  • hibachi3K/yr

Reviews and returns

What reviews say buyers love and hate about Hibachi Grill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%

don't know how long it will last

I am not convinced it is that durable

Metal was warped even before first use

Quality-Overall8%+1.01

It was cheap

Cheap quality

questionable quality

Assembly/Installation8%−0.06

Assembly takes a bit of patience

A bit tricky to put together

Pain to setup

Size-Overall7%−0.06

Very very small

Burner enclosure is a lot smaller than the grill area

tiny, if you want to grill two small kebabs then its fine any more will have to be done in relay

Rusts/Corrodes5%−0.12

It probably won't be the best for long-term rust resistance

It will rust after a while if you leave it in the Rain

Went rusty after first use

Love

Quality-Overall16%+1.01

Good quality

Excellent Build Quality For The Price

Great grill, good quality

Assembly/Installation10%−0.06

Assembly was very easy

easy to assemble

Easy to Set Up

Value For Money9%+2.01

WORTH THE MONEY

Good value

Good value for money

Ease Of Use8%+0.19

Super easy

Easy to store

is easy to use one up

Portability8%−0.07

easy to carry

is easy to transport

Quite portable

Return

0.9% Return rate 50% Fixable by listing

Size-Overall44%▁█▆▆▆▄

Very very small

Burner enclosure is a lot smaller than the grill area

tiny, if you want to grill two small kebabs then its fine any more will have to be done in relay

Strength10%▁▁▁▂▆█
Quality-Overall9%▁▁█▆▂▄

It was cheap

Cheap quality

questionable quality

Defective Material/Parts8%▁█▄▃▃▃
Rusts/Corrodes3%▁▁▁▁█▆

It probably won't be the best for long-term rust resistance

It will rust after a while if you leave it in the Rain

Went rusty after first use

FAQ

Common Hibachi Grill questions

Answered from the same tracked data.