- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £542K/yr491K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 13 sellers
Flapen Score
Hexclad against its category
The dotted line is the Home & Garden average. Past it, Hexclad is stronger. Inside it, weaker.
Market
The Hexclad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hexclad 491K times last year and spent an estimated £542K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £542K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £542Ka year
- Top search term
- hexclad215K searches a year
02 · Price
A sale here is worth £126.69.
Listings sell for £126.69 on average, from £33.73 to £339.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £126.69 that is £13K to £32K a year per listing.
- Average price
- £126.69above the $15 to $100 sweet spot
- Price range
- £33.73–£339.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £13K–£32K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22,019 within Cookware. It carries 3,753 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #22,019in Cookware
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,753per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hexclad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HexClad Hybrid Nonstick Frying Pan 26 cm Stay-Cool Handle Dishwasher and Oven-Safe Induction Ready Compatible with All Cooktops
- Price
- £112.96
- Rating
- 3.7/5
- Reviews
- 10,245
- Age
- 6y ago

HexClad Hybrid Nonstick Wok 30 cm Stay-Cool Handle Dishwasher Safe Induction Ready Compatible with All Cooktops
- Price
- £104.63
- Rating
- 4.4/5
- Reviews
- 7,365
- Age
- 6y ago

HexClad Hybrid Nonstick 30 cm Frying Pan with Tempered Glass Lid Stay-Cool Handle Dishwasher and Oven Safe Compatible with All Cooktops
- Price
- £149.03
- Rating
- 4.2/5
- Reviews
- 9,258
- Age
- 4y ago

HexClad Hybrid Nonstick 7-Piece Pan Set 20 25 and 30 cm Frying Pans with Tempered Glass Lids and 30 cm Wok Stay-Cool Handles Dishwasher-Friendly Induction Ready Compatible with All Cooktops
- Price
- £339.43
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 8y ago

HexClad Hybrid Nonstick 30 cm Frying Pan Stay-Cool Handle Dishwasher-Friendly Oven-Safe Up to 480C Induction Ready Compatible with All Cooktops
- Price
- £135.50
- Rating
- 3.7/5
- Reviews
- 10,245
- Age
- 6y ago
Trending
90-day click momentum
SNOWCLAD Hybrid Non-Stick Frying Pan 28cm PFOA-Free Cookware Suitable for All Hob Types Durable & Easy Clean
- Price
- £36.57
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4mo ago

naturepan Hybrid Ceramic Frying Pan 20cm 5-Ply Diamond-Titanium Nonstick Stainless Steel Pan Hexagon Surface Dishwasher/Oven Safe
- Price
- £36.30
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 9mo ago

KOKHUB 28cm Stainless Steel Frying Pan with Lid Nonstick Honeycomb
- Price
- £33.73
- Rating
- 3.7/5
- Reviews
- 94
- Age
- 1y ago

HexClad Hybrid Nonstick 30 cm Frying Pan with Tempered Glass Lid Stay-Cool Handle Dishwasher and Oven Safe Compatible with All Cooktops
- Price
- £149.03
- Rating
- 4.2/5
- Reviews
- 9,258
- Age
- 4y ago

HexClad Hybrid Nonstick 3-Litre Deep Sauté Pan with Tempered Glass Lid Stay-Cool Handle Dishwasher-Friendly Oven-Safe Up to 480C Induction Ready Compatible with All Cooktops
- Price
- £120.48
- Rating
- 4.4/5
- Reviews
- 5,662
- Age
- 2y ago
Newest
by launch date
SNOWCLAD Hybrid Non-Stick Frying Pan 28cm PFOA-Free Cookware Suitable for All Hob Types Durable & Easy Clean
- Price
- £36.57
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4mo ago

naturepan Hybrid Ceramic Frying Pan 20cm 5-Ply Diamond-Titanium Nonstick Stainless Steel Pan Hexagon Surface Dishwasher/Oven Safe
- Price
- £36.30
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 9mo ago

HEXCHEF Tri-Ply Non-Stick Stainless Steel 30cm Frying Pan with Honeycomb Design - Induction Compatable Non-Toxic Built to Last Guarantee
- Price
- £59.28
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

KOKHUB 28cm Stainless Steel Frying Pan with Lid Nonstick Honeycomb
- Price
- £33.73
- Rating
- 3.7/5
- Reviews
- 94
- Age
- 1y ago

HexPro 13-Piece Stainless Steel Hybrid Cookware Set Tri-Ply Nonstick Frypans Milk Pots Soup Pot & Lids Stay-Cool Handles Scratch-Resistant Dishwasher Oven & Induction Safe.
- Price
- £261.61
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
1%
- HexClad85%
- Generic4%
- KOKHUB3%
- naturepan3%
- SNOWCLAD3%
- URBN-CHEF1%
- Open — no brand owns it (1 brand, 1%)
Demand
Hexclad search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hexclad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hexclad215K/yr
- hexclad frying pan116K/yr
- hexclad pans33K/yr
- hexclad 13 piece pan set24K/yr
- gordon ramsay cookware11K/yr
- hexclad set9K/yr
- hexclad pan12K/yr
- hex clad8K/yr
- hexclad saucepan6K/yr
- hex clad frying pan7K/yr
Reviews and returns
What reviews say buyers love and hate about Hexclad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticking issues
sticks
Everything sticks to it
I can confirm it also looks expensive
Not impressed considering the price
Rather expensive
Item is not as described
Not as advertised
Bit misleading tbh
will not clean off
Cleaning is also an issue
Really hard to clean
Rubbish
Too expensive for appealing quality
total rubbish
Love
Best quality
Excellent quality pan
The pan set appears great quality
Excellent pan
Very happy with my pan
Amazing pans
Easy to clean
they are so ready to clean
Very good easy to wash
absolutely non stick
non-stick surface work incredibly well
fantastic non-stick pans well worth the money
worth it
Money well spent
Excellent value
Return
3.6% Return rate 65% Fixable by listing
Big
small frying pan
Sticking issues
sticks
Everything sticks to it
I can confirm it also looks expensive
Not impressed considering the price
Rather expensive
The 30cm frying pan is heavy
It's very heavy
It is rather heavy though
Rubbish
Too expensive for appealing quality
total rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hexclad questions
Answered from the same tracked data.









