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Hexclad

Fail

The top 5 brands take 98% of clicks, so Hexclad is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£542K/yr491K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
54%top-5 click share · 7 brands · 13 sellers

Flapen Score

Hexclad against its category

The dotted line is the Home & Garden average. Past it, Hexclad is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hexclad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hexclad 491K times last year and spent an estimated £542K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £542K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.9%
Market size, estimated
£542Ka year
Top search term
hexclad215K searches a year

02 · Price

A sale here is worth £126.69.

Listings sell for £126.69 on average, from £33.73 to £339.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £126.69 that is £13K to £32K a year per listing.

Average price
£126.69above the $15 to $100 sweet spot
Price range
£33.73–£339.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£13K–£32K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22,019 within Cookware. It carries 3,753 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#22,019in Cookware
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,753per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hexclad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

1%

  • HexClad85%
  • Generic4%
  • KOKHUB3%
  • naturepan3%
  • SNOWCLAD3%
  • URBN-CHEF1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hexclad search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Hexclad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hexclad215K/yr
  • hexclad frying pan116K/yr
  • hexclad pans33K/yr
  • hexclad 13 piece pan set24K/yr
  • gordon ramsay cookware11K/yr
  • hexclad set9K/yr
  • hexclad pan12K/yr
  • hex clad8K/yr
  • hexclad saucepan6K/yr
  • hex clad frying pan7K/yr

Reviews and returns

What reviews say buyers love and hate about Hexclad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness23%−0.28

Sticking issues

sticks

Everything sticks to it

Value For Money20%−0.04

I can confirm it also looks expensive

Not impressed considering the price

Rather expensive

Advertised Vs Actual Product6%−0.05

Item is not as described

Not as advertised

Bit misleading tbh

Ease Of Cleaning6%

will not clean off

Cleaning is also an issue

Really hard to clean

Quality-Overall5%+1.99

Rubbish

Too expensive for appealing quality

total rubbish

Love

Quality-Overall24%+1.99

Best quality

Excellent quality pan

The pan set appears great quality

Baking10%+1.16

Excellent pan

Very happy with my pan

Amazing pans

Ease Of Cleaning9%

Easy to clean

they are so ready to clean

Very good easy to wash

Non-Stick Coating8%+0.36

absolutely non stick

non-stick surface work incredibly well

fantastic non-stick pans well worth the money

Value For Money7%−0.04

worth it

Money well spent

Excellent value

Return

3.6% Return rate 65% Fixable by listing

Size-Overall56%▄▇█▅▆▇

Big

small frying pan

Adhesion/Stickiness13%▇▄▃█▄▂

Sticking issues

sticks

Everything sticks to it

Value For Money4%▂▅▁▅▁█

I can confirm it also looks expensive

Not impressed considering the price

Rather expensive

Weight Heavy4%▄▅▇█▅▇

The 30cm frying pan is heavy

It's very heavy

It is rather heavy though

Quality-Overall4%▅▃▁▆█▃

Rubbish

Too expensive for appealing quality

total rubbish

FAQ

Common Hexclad questions

Answered from the same tracked data.