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Hetty Hoover

Fail

The top 5 products take 89% of clicks, so Hetty Hoover is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£474K/yr169K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
89%top-5 click share · 7 brands · 73 sellers

Flapen Score

Hetty Hoover against its category

The dotted line is the Home & Garden average. Past it, Hetty Hoover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hetty Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hetty Hoover 169K times last year and spent an estimated £474K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £474K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
3.0%
Market size, estimated
£474Ka year
Peak month
October1.4× the quietest month
Top search term
hetty hoover133K searches a year

02 · Price

A sale here is worth £93.60.

Listings sell for £93.60 on average, from £15.05 to £189.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £93.60 that is £23K to £47K a year per listing.

Average price
£93.60inside the $15 to $100 sweet spot
Price range
£15.05–£189.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£23K–£47K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #51 within Vacuums & Floor Care. It carries 4,300 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
40%
Out of stock, average day
14.1%
Average rank
#51in Vacuums & Floor Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,300per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hetty Hoover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£47K£95K£142K£190K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

73

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

2%

  • Henry85%
  • Paladone3%
  • Swan3%
  • Numatic3%
  • Amazon Basics2%
  • Avern Cleaning Supplies2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hetty Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hetty Hoover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hetty hoover133K/yr
  • hetty20K/yr
  • henrietta hoover13K/yr
  • hetty vacuum cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Hetty Hoover

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
1.2%of orders come back
“Broken after about a month”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hetty Hoover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data