- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £474K/yr169K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 73 sellers
Flapen Score
Hetty Hoover against its category
The dotted line is the Home & Garden average. Past it, Hetty Hoover is stronger. Inside it, weaker.
Market
The Hetty Hoover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hetty Hoover 169K times last year and spent an estimated £474K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £474K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £474Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- hetty hoover133K searches a year
02 · Price
A sale here is worth £93.60.
Listings sell for £93.60 on average, from £15.05 to £189.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £93.60 that is £23K to £47K a year per listing.
- Average price
- £93.60inside the $15 to $100 sweet spot
- Price range
- £15.05–£189.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £23K–£47K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #51 within Vacuums & Floor Care. It carries 4,300 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 40%
- Out of stock, average day
- 14.1%
- Average rank
- #51in Vacuums & Floor Care
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,300per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hetty Hoover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Numatic Hetty Turbo Cylinder Vacuum Cleaner Compact 160 Vacuum TriTex filtration system with HepaFlo Bags 10 Metre Cable 620 W 6L Pink HET160T
- Price
- £140.40
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 5y ago

Henry Hetty HET160 Bagged Cylinder Vacuum Cleaner 6 Litre 620W Pink
- Price
- £112.44
- Rating
- 4.8/5
- Reviews
- 5,672
- Age
- 9y ago

Henry Hetty Quick HET.100 Cordless Stick Vacuum Pink 300 W 1 Liter
- Price
- £189.92
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 3y ago

Hetty Hoover Desk Vacuum - Officially Licensed Henry Hoover Pink Mini Computer and Keyboard Cleaner Portable Lightweight Desk Tidy Novelty Stocking Stuffer | Paladone
- Price
- £15.49
- Rating
- 3.8/5
- Reviews
- 384
- Age
- 17y ago

Swan TVs Queen of Clean Cordless Anti-Tangle Vacuum Cleaner with 2 Speed Control Rechargeable Battery 2-in-1 Crevice Tool Long Nozzle Pet Tool and Wall Mount Kit 22.2V Pink SC15827QOC
- Price
- £70.79
- Rating
- 3.8/5
- Reviews
- 69
- Age
- 1y ago
Trending
estimated 90-day click momentum
Henry HVR160 Bagged Cylinder Vacuum Cleaner 6 Litre 620W Blue and Black
- Price
- £112.62
- Rating
- 4.7/5
- Reviews
- 15,679
- Age
- 8y ago

Hetty Hoover Desk Vacuum - Officially Licensed Henry Hoover Pink Mini Computer and Keyboard Cleaner Portable Lightweight Desk Tidy Novelty Stocking Stuffer | Paladone
- Price
- £15.49
- Rating
- 3.8/5
- Reviews
- 384
- Age
- 17y ago

Numatic het160 11 Cylinder Vacuum Cleaner 6L 620 W A Black Pink (Vacuum Cleaner Cylinder Vacuum A Home Rug Hard Floor C D)
- Price
- £118.89
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 9y ago

Swan TVs Queen of Clean Cordless Anti-Tangle Vacuum Cleaner with 2 Speed Control Rechargeable Battery 2-in-1 Crevice Tool Long Nozzle Pet Tool and Wall Mount Kit 22.2V Pink SC15827QOC
- Price
- £70.79
- Rating
- 3.8/5
- Reviews
- 69
- Age
- 1y ago

Henry Hetty HET160 Bagged Cylinder Vacuum Cleaner 6 Litre 620W Pink
- Price
- £112.44
- Rating
- 4.8/5
- Reviews
- 5,672
- Age
- 9y ago
Newest
by launch date
Swan TVs Queen of Clean Cordless Anti-Tangle Vacuum Cleaner with 2 Speed Control Rechargeable Battery 2-in-1 Crevice Tool Long Nozzle Pet Tool and Wall Mount Kit 22.2V Pink SC15827QOC
- Price
- £70.79
- Rating
- 3.8/5
- Reviews
- 69
- Age
- 1y ago

Henry Hetty Quick HET.100 Cordless Stick Vacuum Pink 300 W 1 Liter
- Price
- £189.92
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 3y ago

Numatic NRV240-11 Henry Vacuum Cleaner 620W 9L Commercial Dry Red + 5 Freshener Sticks
- Price
- £125.26
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 4y ago

Numatic Hetty Turbo Cylinder Vacuum Cleaner Compact 160 Vacuum TriTex filtration system with HepaFlo Bags 10 Metre Cable 620 W 6L Pink HET160T
- Price
- £140.40
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 5y ago

Casdon Henry & Hetty Toys - Hetty Vacuum Cleaner - Red Vacuum Cleaning Toy with Real Function & Nozzle Accessories - Kids Cleaning Set - For Children Aged 3+
- Price
- £15.05
- Rating
- 4.3/5
- Reviews
- 6,855
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
73
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
2%
- Henry85%
- Paladone3%
- Swan3%
- Numatic3%
- Amazon Basics2%
- Avern Cleaning Supplies2%
- Open — no brand owns it (1 brand, 2%)
Demand
Hetty Hoover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hetty Hoover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hetty hoover133K/yr
- hetty20K/yr
- henrietta hoover13K/yr
- hetty vacuum cleaner4K/yr
Reviews and returns
What reviews say buyers love and hate about Hetty Hoover
We read the reviews and the return reasons for every product selling here.
“Broken after about a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hetty Hoover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









