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Heron Deterrent for Ponds

Pass

Heron Deterrent for Ponds scores 65 out of 100, a Pass. Shoppers spend $38K a year here, search demand grew +65.3% this quarter, and returns run at 1.5% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£38K/yr45K searches / yr
90-day growth
+65.3%search demand this quarter
Competition
45%top-5 click share · 22 brands · 67 sellers

Flapen Score

Heron Deterrent for Ponds against its category

The dotted line is the Home & Garden average. Past it, Heron Deterrent for Ponds is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heron Deterrent for Ponds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heron Deterrent for Ponds 45K times last year and spent an estimated £38K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+65.3%
Conversion, latest week
3.9%
Market size, estimated
£38Ka year
Peak month
April4.8× the quietest month
Top search term
heron deterrent for ponds27K searches a year

02 · Price

A sale here is worth £21.96.

Listings sell for £21.96 on average, from £4.74 to £146.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.96 that is £0 to £2K a year per listing.

Average price
£21.96inside the $15 to $100 sweet spot
Price range
£4.74–£146.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #226 within Garden Décor. It carries 617 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
67%
Out of stock, average day
8.5%
Average rank
#226in Garden Décor
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
617per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Heron Deterrent for Ponds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

67

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

45%

Top 20: 92%

Open market

37%

  • Unibos18%
  • Pisces12%
  • Defenders11%
  • velda10%
  • GAP GARDEN PRODUCTS6%
  • ISOTRONIC6%

Demand

Heron Deterrent for Ponds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 4.8×

Search terms

Top Heron Deterrent for Ponds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heron deterrent for ponds27K/yr
  • heron scarer7K/yr
  • heron8K/yr
  • heron deterrent4K/yr

Reviews and returns

What reviews say buyers love and hate about Heron Deterrent for Ponds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.32

Ineffective

Didnt work

Does not work as advertised

Leak-Proof9%

It has quickly developed a leak

Leaky

leaks a lot of water

Quality-Overall9%−0.03

These products are rubbish

Rubbish

quality is an issue

Value For Money7%

Not worth the money

Don't waste money

Money wasted again

Durability7%−0.12

Broke after a month

Durability needs to be better

doesn't last

Love

Advertised Vs Actual Product16%+1.12

it is now working as advertised

Exactly as shown

As described

Strength15%+0.94

Finally, effective performance

Nice and sturdy

Very effective

Value For Money11%

good value

Good value for the money

Good price

Quality-Overall5%−0.03

A great product

Good quality and very pretty

Good product

Efficiency4%+0.49

the netting worked really well on them

It really works

Return

1.5% Return rate 7% Fixable by listing

Functionality-Overall21%▅▄▆█▆▇

Ineffective

Didnt work

Does not work as advertised

Leak-Proof19%█▇▆▅▇▄

It has quickly developed a leak

Leaky

leaks a lot of water

Defective Material/Parts10%▄▄██▄▄
Durability7%█▆▄▂▄▅

Broke after a month

Durability needs to be better

doesn't last

Size-Overall6%▁▅▃▃█▆

FAQ

Common Heron Deterrent for Ponds questions

Answered from the same tracked data.