herb seeds
Skip itPrices mostly outside the sweet spot ($1.85–$14.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,486.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 153K searches
Price range
Bad£1.85–£14.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, herb seeds is a £63K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 43/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
herb seeds market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £78K–£98K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 15.8%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
15%
- pronto seed25%
- Herbal Age24%
- De Ree16%
- Scott&Co.11%
- Simply Garden6%
- SimplySeed3%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×
Top herb seeds search terms
- herb seeds107K/yr
- herb seeds for planting uk21K/yr
- herbs seeds17K/yr
- herb seeds variety pack4K/yr
- herb seeds for planting uk indoor4K/yr
Top herb seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Herb Seed Box Varieties 8700 Seeds Grow Your Own Herb Garden Kit
Herbal Age£8.224.4★4,522 rev
Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
pronto seed£9.894.3★596 rev
HERB COLLECTION 4- selection of 6 Fresh Herb Seeds Oregano Coriander Sweet Basil Mint Rosemary & Thyme
De Ree£6.944.2★2,386 rev
Scott&Co. Herb Seed Variety Pack UK Planting Basil Chives Parsley Coriander Thyme Peppermint Oregano Sorrel Tarragon Dill Herb Seeds Fathers Day Gardening Gifts for Women and Men
Scott&Co.£4.964.2★412 rev
Simply Garden Grow Your Own Herb Garden Kit 15 Herb Variety Seeds Seeds for Planting UK Basil Chives Coriander Mint Oregano Parsley Rosemary Thyme Gardening Gift for Men Women Kids
Simply Garden£9.154.2★203 rev
Newest
by launch date
Nojus - 15 Garden Herb Seeds Collection | Indoor & Outdoor Growing Kit | Non-GMO Culinary and Aromatic Herbs Variety Pack
Nojaus Sėklos£7.372 rev
Herb Seed Disc Collection 2 by Pretty Wild Seeds - 5 Discs Lemon Balm Oregano Dill Chives & Basil Sweet Genovese - Easy to Grow
Pretty Wild Seeds£3.479 rev
Herb Seed Selection Box - 20 Premium Quality Seed Varieties with High Germination Rate. Natural Sustainable & GMO Free. with Instruction Booklet Perfect for Beginners or Experts. Packed in The UK
SimplySeed£10.8476 rev
Herbs Seeds Pack - 9 Different Herb Varieties - Approx. 2000 Seeds - Fresh Seasoning Herbs All Year Round - for Your Kitchen Garden
schone£8.2221 rev
Simply Garden Grow Your Own Herb Garden Kit 15 Herb Variety Seeds Seeds for Planting UK Basil Chives Coriander Mint Oregano Parsley Rosemary Thyme Gardening Gift for Men Women Kids
Simply Garden£9.15203 rev
Trending
90-day click momentumNojus - 15 Garden Herb Seeds Collection | Indoor & Outdoor Growing Kit | Non-GMO Culinary and Aromatic Herbs Variety Pack
Nojaus Sėklos£7.373.5★
Unwins Herb Collection
Unwins£3.754.2★
Herb Seed Disc Collection 2 by Pretty Wild Seeds - 5 Discs Lemon Balm Oregano Dill Chives & Basil Sweet Genovese - Easy to Grow
Pretty Wild Seeds£3.472.4★
12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
Herbal Age£7.414.5★
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
Garden Pack£14.374.2★
What buyers say about herb seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Growing well”
“Great good quality item with excellent customer care”
“very good gift and”
“Just as advertised”
“great selection with simple clear instructions”
“Easy to store”
“plenty in it”
“It was as expected fit for purpose”
“Great variety and long shelf life”
What buyers complain about
“Poor Germination”
“Not as advertised”
“Cheap money that Wasted precious time”
“They are TINY”
“Not great quality”
“Waste”
“Hit and miss, to date”
“Instructions don't come with the packet”
“hard to get out of packets”
“Fiddly to assemble”
Top return reasons
Common questions
- Is herb seeds profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the herb seeds niche?
- 14 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in herb seeds?
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- When does demand for herb seeds peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.
- What does it cost to enter the herb seeds niche?
- Listings span £1.85–£14.37; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 1,486 reviews — the moat a new listing must climb.