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Herb Plants

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $54K a year here, so Herb Plants is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£54K/yr79K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
61%top-5 click share · 15 brands · 18 sellers

Flapen Score

Herb Plants against its category

The dotted line is the Home & Garden average. Past it, Herb Plants is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herb Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herb Plants 79K times last year and spent an estimated £54K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
5.2%
Market size, estimated
£54Ka year
Peak month
May12.6× the quietest month
Top search term
herb plants37K searches a year

02 · Price

A sale here is worth £13.02.

Listings sell for £13.02 on average, from £3.58 to £27.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.02 that is £1K to £3K a year per listing.

Average price
£13.02under the $15 to $100 sweet spot
Price range
£3.58–£27.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #64 within Plants, Seeds & Bulbs. It carries 1,077 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
35%
Out of stock, average day
2.1%
Average rank
#64in Plants, Seeds & Bulbs
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Herb Plants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

20%

  • Carbeth Plants25%
  • Wolds Collection17%
  • Newlands11%
  • Tropical Plants UK9%
  • pronto seed9%
  • GardenersDream9%

Demand

Herb Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 12.6×

Search terms

Top Herb Plants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • herb plants37K/yr
  • herbs plants19K/yr
  • herbs plants outdoor garden ready14K/yr
  • herb plants outdoor garden ready10K/yr

Reviews and returns

What reviews say buyers love and hate about Herb Plants

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Plant Growth”
40%of negative reviews mention “Plant Growth”
0.3%of orders come back
“Low germination”
A buyer, on “Plant Growth”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Herb Plants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data