herb plants
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Review moat
Good1,076.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.02avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£3.58–£27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£54K£54K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, herb plants is a £54K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
herb plants market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 60%
- Out of stock
- 2.1%
- Avg brand age
- 53 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
20%
- Carbeth Plants25%
- Wolds Collection17%
- Newlands11%
- Tropical Plants UK9%
- pronto seed9%
- GardenersDream9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 12.6×
Top herb plants search terms
- herb plants37K/yr
- herbs plants19K/yr
- herbs plants outdoor garden ready14K/yr
- herb plants outdoor garden ready10K/yr
Top herb plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carbeth Plants 6 x Herb Plants in 9cm Pots - Culinary Herbs
Carbeth Plants£17.674.0★793 rev
6 Pack of 9cm Mixed Herbs Plants Ready to Plant Out - 6 Varieties Per Pack
Wolds Collection£17.714.4★656 rev
8 Garden herb Plug Plants. Mixed Collection of herb Plants Ideal for a herb Planter herb Garden or Indoor herb Plant pots. All Individually Labelled. Grow Your own herb Garden.
Newlands£11.994.2★1,060 rev
9 x Mixed Herbs - Plants Outdoor Garden Ready or Great House Plants Thyme Oregano Rosemary & Chives Create Your own herb Garden
Tropical Plants UK£27.734.3★149 rev
GardenersDream 6 x Mixed Herbs - Outdoor Garden Ready Herb Plant - Outdoor Plants for Gardens Balconies or Indoor Pots - Grow Your Own House Plants for Cooking and Medicinal Uses (Incl. 9 cm Pot)
GardenersDream£18.594.4★185 rev
Newest
by launch date9 x Mixed Herbs - Plants Outdoor Garden Ready or Great House Plants Thyme Oregano Rosemary & Chives Create Your own herb Garden
Tropical Plants UK£27.73149 rev
Mixed Pack Herb Plug Plants Grow Your Own Herbs from Our Premium Quality Ready to Plant Now (8 Plug Plants)
Root Source£16.985 rev
12 Mixed Herbs Plug Plants 2 of Each Variety Sent. Plug Plants Culinary Garden Herbs by park farm plants
Park Farm Plants£12.4814 rev
Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
pronto seed£9.89596 rev
GardenersDream 6 x Mixed Herbs - Outdoor Garden Ready Herb Plant - Outdoor Plants for Gardens Balconies or Indoor Pots - Grow Your Own House Plants for Cooking and Medicinal Uses (Incl. 9 cm Pot)
GardenersDream£18.59185 rev
Trending
90-day click momentumMixed Pack Herb Plug Plants Grow Your Own Herbs from Our Premium Quality Ready to Plant Now (8 Plug Plants)
Root Source£16.984.8★
GardenersDream 6 x Mixed Herbs - Outdoor Garden Ready Herb Plant - Outdoor Plants for Gardens Balconies or Indoor Pots - Grow Your Own House Plants for Cooking and Medicinal Uses (Incl. 9 cm Pot)
GardenersDream£18.594.4★
HERB COLLECTION 4- selection of 6 Fresh Herb Seeds Oregano Coriander Sweet Basil Mint Rosemary & Thyme
De Ree£6.944.2★
Carbeth Plants 6 x Herb Plants in 9cm Pots - Culinary Herbs
Carbeth Plants£17.674.0★
6 Pack of Potted Mixed Herb Plants Assorted Plants Such as Parsley Sage Thyme Mint. Ideal for herb Garden. Grow Your own.
Newlands£16.784.5★
What buyers say about herb plants
What buyers praise and complain about, mined from review topics.What buyers love
“Very healthy, well grown plants”
“Good quality”
“Good Value”
“A nice gift”
“good instructions packed well arrived in good condition”
“This looks to be as advertised”
“nice size”
“so easy to use would definitely buy them again”
“Good strong plants”
“After 2 months they look great”
What buyers complain about
“Low germination”
“Waste of money”
“Bigger than I thought”
“However didn't last very long”
“Poor quality, died very quickly even when cared for correctly”
“misleading picture”
“None of these worked out after following the instructions”
“Fiddly to assemble”
“Waste”
“can easily spill out”
Top return reasons
Common questions
- Is herb plants profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 20 tracked products. 90-day search growth is +60.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the herb plants niche?
- 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in herb plants?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for herb plants peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 12.6× the quietest.
- What does it cost to enter the herb plants niche?
- Listings span £3.58–£27.73; the average listing price is £13.02 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.