Herb Chopper
FailShoppers spend only $13K a year here, so Herb Chopper is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £13K/yr38K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 10 sellers
Flapen Score
Herb Chopper against its category
The dotted line is the Home & Garden average. Past it, Herb Chopper is stronger. Inside it, weaker.
Market
The Herb Chopper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Herb Chopper 38K times last year and spent an estimated £13K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £13Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- mezzaluna16K searches a year
02 · Price
A sale here is worth £14.33.
Listings sell for £14.33 on average, from £4.84 to £28.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £14.33 that is £0 to £1K a year per listing.
- Average price
- £14.33under the $15 to $100 sweet spot
- Price range
- £4.84–£28.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #231 within Chopping Boards. It carries 3,009 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 33.7%
- Average rank
- #231in Chopping Boards
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,009per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Herb Chopper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KitchenCraft Mezzaluna Chopper and Wooden Chopping Board Stainless Steel Double Blade Knife/Wood 2 Piece Set Silver/Black
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 19y ago

Gustav HI422118N 18 cm Single Hachoir/ Mezzaluna Herb Chopper with Light Wood Handle Silver
- Price
- £13.40
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 15y ago

Cole & Mason Ashden Mezzaluna and Round Chopping Board Set Herb Chopper Rocker/Fresh Herb Cutter/Serving Board Acacia Wood/Stainless Steel Not Suitable for The Dishwasher
- Price
- £28.02
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 4y ago

MasterClass Smart Space Folding Mezzaluna Herb Chopper Stainless Steel/Plastic Grey 15.5 x 12.5 cm
- Price
- £7.97
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 6y ago

Kuhn Rikon 25305 Mezzaluna Knife Stainless Steel Red 15 x 11.1 x 1.9 cm
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 11y ago
Trending
90-day click momentum
Aihomo Pizza Rocker Cutter 13 Inch Mezzaluna Rocking Knife with Protective Cover Japanese 420J1 Stainless Steel Slicer Pakkawood Handles & Hand Guard for Homemade Pizza Nights
- Price
- £23.97
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Ophestin Mens Casual T Shirt Slim Fit Basic Tops Knitted Thermal Turtleneck Pullover Sweater Mock Turtleneck Shirts White XL
- Price
- £14.07
- Rating
- 4.1/5
- Reviews
- 624
- Age
- 4y ago

Pietuley 35CM Large Pizza Cutter with Cover Stainless Steel Pizza Cutter Rocker Wheel Pizza Slicer
- Price
- £9.63
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 2y ago

Chaies Salad Cutter Chopped Salad Slicer Stainless Steel Salad Shredder Double Cutter Chopper with Non-Slip Handle Kitchen Helper Vegetable Cutter for Vegetables Dough
- Price
- £9.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Gustav HI423123N 23 cm Single Hachoir/ Mezzaluna Herb Chopper with Light Wood Handle Silver
- Price
- £17.49
- Rating
- 4.5/5
- Reviews
- 478
- Age
- 19y ago
Newest
by launch date
Aihomo Pizza Rocker Cutter 13 Inch Mezzaluna Rocking Knife with Protective Cover Japanese 420J1 Stainless Steel Slicer Pakkawood Handles & Hand Guard for Homemade Pizza Nights
- Price
- £23.97
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Chaies Salad Cutter Chopped Salad Slicer Stainless Steel Salad Shredder Double Cutter Chopper with Non-Slip Handle Kitchen Helper Vegetable Cutter for Vegetables Dough
- Price
- £9.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pietuley 35CM Large Pizza Cutter with Cover Stainless Steel Pizza Cutter Rocker Wheel Pizza Slicer
- Price
- £9.63
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 2y ago

KitchenAid Mezzaluna Knife with Stainless Steel Curved Blade - Black
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 3y ago

Ophestin Mens Casual T Shirt Slim Fit Basic Tops Knitted Thermal Turtleneck Pullover Sweater Mock Turtleneck Shirts White XL
- Price
- £14.07
- Rating
- 4.1/5
- Reviews
- 624
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
10
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- KitchenCraft30%
- triangle21%
- Cole & Mason13%
- MasterClass9%
- Kuhn Rikon8%
- KitchenAid7%
- Open — no brand owns it (6 brands, 12%)
Demand
Herb Chopper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Herb Chopper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mezzaluna16K/yr
- mezzaluna chopper15K/yr
- mezzaluna knife5K/yr
- salad chopper knife2K/yr
Reviews and returns
What reviews say buyers love and hate about Herb Chopper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Now I need to spend £30k on a new kitchen, so this is really quite an expensive bread accessory in hindsight
It took me a while to start using it due to the nature of using traditional knives for so long
Very small item we need bigger size
won't last
also flimsy in every possible way
Love
Excellent product
Honestly, better quality than I was expecting
Very good item
Easy to use
easy to use and very sharp
Its easy to use
Careful while cleaning
Easy to clean
Very useful, small mezzaluna for chopping small quantities of herbs, easy to use and to clean
very sharp cutting edge
Sharp
Hopefully it will last like my old one
Return
0.4% Return rate 64% Fixable by listing
Very small item we need bigger size
also flimsy in every possible way
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Herb Chopper questions
Answered from the same tracked data.









